Rulings (38)
  • Dollead Technology Ltd

    • Upheld
    • Search (paid)
    • 22 April 2026

    A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.

  • Easy as HGV Ltd

    • Upheld
    • Website (own site)
    • 22 April 2026

    Three websites for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates and falsely implied they were acting for purposes outside their business.

  • HGV Learning

    • Upheld
    • Website (own site)
    • 22 April 2026

    A website for a Heavy Goods Vehicle (HGV) training service provider made misleading claims about HGV test pass rates.

  • HGVT Ltd

    • Upheld
    • Website (own site)
    • 22 April 2026

    A website and pages for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates, the nature of a promotion and being the largest and best rated HGV training provider. The ad also falsely implied they were acting for purposes outside their business.

  • Sinointeractive Digital Marketing Co Ltd t/a trustedbuyerguide.org

    • Upheld
    • Search (paid)
    • 22 April 2026

    A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.

  • Xinyu International Trading Ltd t/a consumertestreports.org

    • Upheld
    • Search (paid)
    • 22 April 2026

    A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.

  • Health Bridge Ltd t/a Zava

    • Upheld
    • Website (ad feature)
    • 18 February 2026

    An advertorial promoting medicated weight-loss seen on the Mumsnet website didn’t make it clear it was an ad, used healthcare professionals to endorse a medicine and promoted prescription-only medicines to the public, against the law and our rules.

  • Health Bridge Ltd t/a Zava

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    An Instagram post, TikTok video and a Facebook post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • MedExpress Enterprises Ltd t/a MedExpress

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Three Instagram posts and a TikTok video for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Menwell Ltd t/a Voy

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Four Instagram ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • UK Meds Direct Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Two TikTok ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Chequp Health Ltd

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    A paid-for Facebook ad for weight-loss medication promoted prescription-only medicines to the public, against the law and our rules, and irresponsibly exploited people’s insecurities around body image.

  • MedExpress Enterprises Ltd t/a Bark

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    A paid-for Instagram ad promoted prescription-only medicines to the public against the law and our rules. The ad also encouraged new mothers to prioritise losing weight by using weight-loss medication which carried safety warnings for people who were breastfeeding, exploited their insecurities about body...

  • WLO Ltd t/a SkinnyJab

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    Two TikTok posts, a website and an Instagram post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Ecom7 Ltd t/a BrizaAC

    • Upheld
    • Website (paid ad)
    • 26 November 2025

    A paid-for online display ad for a mini-cooler misleadingly exaggerated the effectiveness of a product. 

  • HydroChill

    • Upheld
    • Social media (paid ad)
    • 26 November 2025

    A paid-for YouTube ad for a mini-cooler made exaggerated and unsubstantiated claims about their product’s cooling abilities, cost effectiveness and that their product was a viable and economical alternative to air conditioning.  

  • UAB CommerceCore t/a NuraBreeze

    • Upheld
    • Social media (paid ad)
    • 26 November 2025

    A paid-for YouTube ad for a mini-cooler made exaggerated and unsubstantiated claims about their product’s cooling abilities, cost effectiveness and that their product was a viable and economical alternative to air conditioning.

  • UAB Rara Digital t/a Airabreeze

    • Upheld
    • Social media (paid ad), Internet (display)
    • 26 November 2025

    Two paid-for online display ads and a paid-for YouTube ad for a mini-cooler made exaggerated and unsubstantiated claims about their product’s cooling abilities, cost effectiveness and that their product was a viable and economical alternative to air conditioning.  

  • Person(s) Unknown t/a YourDailyPatch

    • Upheld
    • Search (paid)
    • 17 September 2025

    A paid-for Google ad for diet patches made unsubstantiated and misleading claims that their patch could assist with fat burning and weight-loss.

  • Formulapower/fuelcat Ltd t/a Fuel Cat

    • Upheld
    • Website (own site)
    • 27 August 2025

    A website for a company selling fuel catalysts made unsubstantiated claims that their products could improve engine efficiency.