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Locksley Distilling Co Ltd
A paid-for Facebook and Instagram ad for a bottle of gin implied that a drink may be preferred because of its higher alcohol content.
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Amazing Giveaways Ltd
A Facebook post for a prize draw wasn't administered fairly and caused unnecessary disappointment.
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BrewDog plc
A poster broke the strict alcohol advertising rules because it implied that alcohol could overcome boredom, loneliness or other problems.
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Detox Today
A website homepage for an alcohol addiction help and support service misleadingly implied that the advertiser directly provided registered medical treatment.
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Wowcher Ltd
A website failed to administer a promotion fairly and caused unnecessary disappointment.
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Phusion Projects LLC t/a FourLoko
An Instagram ad was socially irresponsible and encouraged people to adopt an unwise drinking style.
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Global Brands Ltd t/a VK
A paid-for Instagram story posted by @vkdrink was socially irresponsible by implying that drinking alcohol could overcome boredom.
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Groupe SEB UK Ltd t/a Tefal
A website product page for a set of pans misleadingly implied that a discount offer could be used for particular products when that was not the case.
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The Innovative Brewing Company Ltd t/a Prime Time Lager
A poster ad for Prime Time Lager made health and nutrition claims not permitted for alcoholic drinks.
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Bestway Retail Ltd t/a Bargain Booze
A paid-for Instagram and Facebook ad for alcohol which featured Father Christmas was of particular appeal to under-18s.
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Shop TJC Ltd t/a Ideal World
A teleshopping presentation made unsubstantiated price and savings claims.
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Meggan Kirkland
A promotion on Meggan Kirkland’s Instagram account wasn’t administered fairly.
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Banquist Ltd t/a Winedrops
A paid-for Facebook ad and sponsored Instagram story made unsubstantiated price comparison claims and misleadingly implied that reviews and ratings were from a third-party review website when this wasn't the case.
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Beer52 Ltd
Two email promotions omitted significant conditions.
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Heineken UK Ltd t/a Heineken
A paid-for online display ad for Heineken 0.0 didn’t include a prominent statement of ABV.
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Origin Sleep UK Ltd t/a Origin Mattress
A website implied that a promotion was time limited when this wasn’t the case, made misleading and unsubstantiated savings claims and made unsubstantiated claims about the health properties of their products.
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Churchill Retirement Living Ltd
A national newspaper ad failed to include the significant conditions of a promotion, including a closing date.
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Samsung Electronics (UK) Ltd
A website promotion misleadingly described a promotional item as “free”, did not make clear promotional items would have to be purchased upfront before being redeemed via a cashback mechanism and omitted significant conditions.
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Suntory Global Spirits UK Ltd
A post on Bowmore Single Malt Whisky’s Facebook page in partnership with Aston Martin linked alcohol with driving and was irresponsible.
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DAMM 1876 LTD
Two Instagram reels on alcohol brand Estrella Damm’s own account linked alcohol with activities or locations in which drinking would be unsafe or unwise.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (22)