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Bestway Retail Ltd t/a Bargain Booze
A paid-for Facebook ad for an alcohol retailer irresponsibly implied that alcohol could overcome loneliness.
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Bakkavor Ltd
A promotion featured on the packaging of a cookie dough dessert misleadingly implied that particular products were included in the promotion, causing unnecessary disappointment.
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Sazerac UK Ltd t/a Hi-Spirits
A poster for an alcoholic drink was socially irresponsible by encouraging excessive drinking.
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DrinkWell Beverages Ltd t/a Drinkwell
A paid-for Meta ad for an online alcohol retailer misleadingly implied a drink may be preferred due to its alcohol content and made non-permitted health and nutrition claims about alcoholic drinks.
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Mark Anthony Brands (UK) Ltd t/a White Claw UK
An Instagram Highlight on White Claw UK’s page, an alcohol brand, featured three Stories showing individuals who appeared to be under 25, breaching the alcohol advertising rules.
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Whaleco UK Ltd t/a Temu
Two paid-for Facebook ads for Temu were misleading by contradicting the terms and conditions that applied to an advertised promotion.
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Cult Wines Ltd
A website page for a wine investment company made misleading claims about investment returns. The ad also failed to make clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance...
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OTTY Sleep Ltd
A website page for a mattress company made misleading savings claims.
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Pernod Ricard UK Ltd t/a Absolut
Digital escalator panels, posters and vinyl wall displays for Absolut Vodka were unlikely to particularly appeal to under-18s.
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AGN Events t/a Rock N Roll Circus
An Instagram post by Rock N Roll Circus failed to include all the significant conditions of a promotion.
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Storage Giant Ltd
Two web pages and an email for a self-storage company made best price guaranteed claims without evidence to support them. They also failed to make sure that quoted prices reflected the total cost people would pay and didn’t make clear when prices were promotional or subject to significant...
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Trip.com Travel Singapore Pte. Ltd t/a Trip.com
Two paid-for Meta ads for Trip.com for a promotion caused unnecessary disappointment and didn’t provide people with sufficient information to make an informed decision on whether or not to participate. One of the ads also misleadingly implied that an offer was available during a part...
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Banquist Ltd t/a Winedrops
Two emails and a paid-for Instagram ad for an online wine retailer made misleading and unsubstantiated claims about the origin of their wine. They also failed to make clear the basis of the price comparisons and the significant conditions of the promotion.
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Au Vodka Ltd
A TikTok post by influencer Lucinda Strafford, a paid-for Facebook post featuring influencer Kai Cenat and another paid-for Facebook post advertising AU Vodka were inappropriately targeted, directed at under-18s and featured people who were, or appeared to be, under-25.
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Voodoo Doll Ltd t/a MOJO Manchester
A paid-for Meta ad for a bar, which referenced alcoholic drinks, was irresponsible by being likely to have particular appeal to under-18s and by encouraging excessive drinking.
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Heineken UK Ltd
An Instagram post by the comedian Al Nash advertising Strongbow, implied that alcohol was indispensable and took priority in life.
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Mast-Jagermeister UK t/a Jägermeister
Two paid-for Facebook and Instagram ads for Jägermeister were socially irresponsible and implied that alcohol was a key component of the success of a social event.
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Locksley Distilling Co Ltd
A paid-for Facebook and Instagram ad for a bottle of gin implied that a drink may be preferred because of its higher alcohol content.
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Amazing Giveaways Ltd
A Facebook post for a prize draw wasn't administered fairly and caused unnecessary disappointment.
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BrewDog plc
A poster broke the strict alcohol advertising rules because it implied that alcohol could overcome boredom, loneliness or other problems.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (23)