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Heineken UK Ltd
An Instagram post by the comedian Al Nash advertising Strongbow, implied that alcohol was indispensable and took priority in life.
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Mast-Jagermeister UK t/a Jägermeister
Two paid-for Facebook and Instagram ads for Jägermeister were socially irresponsible and implied that alcohol was a key component of the success of a social event.
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Locksley Distilling Co Ltd
A paid-for Facebook and Instagram ad for a bottle of gin implied that a drink may be preferred because of its higher alcohol content.
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Team RH Fitness Ltd
A webpage advertising a health and fitness app was misleading as it failed to make clear that a subscription had a minimum commitment period of a 12-months.
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BrewDog plc
A poster broke the strict alcohol advertising rules because it implied that alcohol could overcome boredom, loneliness or other problems.
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Inkitt GmbH t/a Inkitt
An in-app ad was not appropriately targeted and contained scenes that condoned sexually violent behaviour and were likely to cause serious and widespread offence.
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Detox Today
A website homepage for an alcohol addiction help and support service misleadingly implied that the advertiser directly provided registered medical treatment.
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GreenPixel Ltd t/a Hotel Merge Empire
An in-game ad was likely to cause serious or widespread offence, including by condoning domestic violence.
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Phusion Projects LLC t/a FourLoko
An Instagram ad was socially irresponsible and encouraged people to adopt an unwise drinking style.
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Groupon International Ltd
A website made misleading pricing and savings claims.
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2XU UK Limited
A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA.
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Global Brands Ltd t/a VK
A paid-for Instagram story posted by @vkdrink was socially irresponsible by implying that drinking alcohol could overcome boredom.
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The Innovative Brewing Company Ltd t/a Prime Time Lager
A poster ad for Prime Time Lager made health and nutrition claims not permitted for alcoholic drinks.
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A3 Games Pte Ltd t/a Top Girl
A paid-for Facebook ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype by objectifying and sexualising women.
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Bestway Retail Ltd t/a Bargain Booze
A paid-for Instagram and Facebook ad for alcohol which featured Father Christmas was of particular appeal to under-18s.
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Wilton Bradley Ltd t/a Xootz
A TV ad and product page was misleading and socially irresponsible by failing to disclose that private e-scooters couldn’t be legally used in public places.
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Astrasoft Projects Ltd t/a Sofiadate.com
A paid-for Facebook ad featured harmful stereotypes likely to cause serious or widespread offence.
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Banquist Ltd t/a Winedrops
A paid-for Facebook ad and sponsored Instagram story made unsubstantiated price comparison claims and misleadingly implied that reviews and ratings were from a third-party review website when this wasn't the case.
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DragonPlus Game Ltd t/a Happy Hospital
An in-app ad was socially irresponsible and caused unjustified distress and serious offence by trivialising miscarriage and stillbirth.
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Wireless Group Media (GB) Ltd t/a Virgin Radio
A promotion on Virgin Radio's website wasn't administered fairly and caused unnecessary disappointment.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (27)