Rulings (31)
  • Care Pharma Bradford Ltd t/a The Care Pharmacy

    • Upheld
    • Search (paid)
    • 07 October 2026

    A paid-for Google search ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.

  • Express Healthcare Ltd t/a pharmacyonline

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    Two paid-for Meta ads and a website for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.

  • Juniper Technologies UK Ltd

    • Upheld
    • Search (paid)
    • 07 October 2026

    A paid-for Google ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.

  • MedExpress Enterprises Ltd t/a MedExpress

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    A paid-for Facebook ad for MedExpress promoted prescription-only medicines to the public, against the law and our rules.

  • Simple Online Healthcare Ltd t/a Simple Online Pharmacy

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    Two paid-for social media ads for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.

  • Tilray Brands UK Ltd t/a BrewDog

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    Two paid-for Facebook posts for BrewDog were socially irresponsible and encouraged the excessive consumption of alcohol. The ads also portrayed alcohol as capable of changing mood.

  • Hemios

    • Upheld
    • Social media (paid ad), Internet (display)
    • 09 September 2026

    A paid-for Facebook ad and a paid-for YouTube display ad for a magnetic bracelet made misleading claims in relation to weight-loss and improving erectile performance.

  • SheMed Ltd

    • Upheld
    • Social media (paid ad)
    • 02 September 2026

    A paid-for Reddit ad for a female-focused medical weight-loss service promoted weight-loss prescription-only medicines to the public, against the law and our rules, was likely to exploit consumers’ insecurities relating to body image and weight and was irresponsible.

  • The Monty Bojangles Co Ltd

    • Not upheld
    • Social media (paid ad)
    • 02 September 2026

    A paid-for Instagram ad for Monty Bojangles didn’t break the less healthy food rules because it was a small and medium-sized enterprise and was therefore exempt.   

  • Bolt Healthcare Ltd t/a Bolt Pharmacy

    • Upheld
    • 29 July 2026

    Two paid-for Facebook ads for an online pharmacy failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for advertising purposes as independent review sites. They also promoted weight loss prescription-only ...

  • Bolt Healthcare Ltd t/a Bolt Pharmacy

    • Upheld
    • 29 July 2026

    Two paid-for Facebook ads for an online pharmacy promoted weight loss prescription-only medicines to the public, against the law and our rules.

  • Kind Patches Ltd

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    A paid-for Facebook ad for a supplement company made claims that a supplement patch could help with weight-loss and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad was also socially irresponsible and incl...

  • Phlo Technologies Ltd

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    A paid-for Facebook ad promoted weight-loss prescription-only medicines to the public, against the law and our rules. 

  • Express Healthcare Ltd t/a pharmacyonline.co.uk

    • Upheld
    • Social media (paid ad)
    • 24 June 2026

    A paid-for Meta ad and website for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules. 

  • Menwell Ltd t/a Voy

    • Upheld
    • Email
    • 27 May 2026

    Three emails for an online pharmacy promoted prescription-only medicines to the public against the law and our rules. The ads were also socially irresponsible by creating an undue sense of urgency for people who were considering medicated weight-loss programmes. 

  • Perrin Et Fils SAS t/a La Vieille Ferme

    • Upheld
    • Social media (paid ad)
    • 20 May 2026

    A paid-for TikTok ad for a wine company irresponsibly implied that alcohol had therapeutic qualities, portrayed alcohol as being capable of changing your mood and a source of nourishment and made health claims. The ad was also socially irresponsible by encouraging excessive drinking.

  • Bestway Retail Ltd t/a Bargain Booze

    • Upheld
    • Social media (paid ad)
    • 06 May 2026

    A paid-for Facebook ad for an alcohol retailer irresponsibly implied that alcohol could overcome loneliness. 

  • Sazerac UK Ltd t/a Hi-Spirits

    • Upheld
    • Poster
    • 01 April 2026

    A poster for an alcoholic drink was socially irresponsible by encouraging excessive drinking.

  • DrinkWell Beverages Ltd t/a Drinkwell

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    A paid-for Meta ad for an online alcohol retailer misleadingly implied a drink may be preferred due to its alcohol content and made non-permitted health and nutrition claims about alcoholic drinks.

  • Mark Anthony Brands (UK) Ltd t/a White Claw UK

    • Upheld
    • Social media (own site)
    • 25 March 2026

    An Instagram Highlight on White Claw UK’s page, an alcohol brand, featured three Stories showing individuals who appeared to be under 25, breaching the alcohol advertising rules.