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Au Vodka Ltd
A TikTok post by influencer Lucinda Strafford, a paid-for Facebook post featuring influencer Kai Cenat and another paid-for Facebook post advertising AU Vodka were inappropriately targeted, directed at under-18s and featured people who were, or appeared to be, under-25.
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Voodoo Doll Ltd t/a MOJO Manchester
A paid-for Meta ad for a bar, which referenced alcoholic drinks, was irresponsible by being likely to have particular appeal to under-18s and by encouraging excessive drinking.
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Person(s) Unknown t/a YourDailyPatch
A paid-for Google ad for diet patches made unsubstantiated and misleading claims that their patch could assist with fat burning and weight-loss.
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Heineken UK Ltd
An Instagram post by the comedian Al Nash advertising Strongbow, implied that alcohol was indispensable and took priority in life.
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Mast-Jagermeister UK t/a Jägermeister
Two paid-for Facebook and Instagram ads for Jägermeister were socially irresponsible and implied that alcohol was a key component of the success of a social event.
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Locksley Distilling Co Ltd
A paid-for Facebook and Instagram ad for a bottle of gin implied that a drink may be preferred because of its higher alcohol content.
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Arrae Inc
Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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BrewDog plc
A poster broke the strict alcohol advertising rules because it implied that alcohol could overcome boredom, loneliness or other problems.
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Evolution Slimming Ltd
A paid-for Meta ad for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Myota GmbH
Two paid-for Facebook ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Ovira Australia t/a Ovira UK
Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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The Clean Supps LLC t/a Inno Supps
Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Marks and Spencer plc
A page within the Marks and Spencer app was socially irresponsible by portraying a model as unhealthily thin. A website, email and second app page were also investigated but did not break the rules.
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Asos.com Ltd
An in-app ad for a clothing company, was not irresponsible and did not promote an unhealthy body image.
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Chequp Health Ltd
A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.
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Detox Today
A website homepage for an alcohol addiction help and support service misleadingly implied that the advertiser directly provided registered medical treatment.
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Express Healthcare Ltd t/a pharmacyonline.co.uk
A paid-for Google search ad for obesity treatment jabs promoted prescription-only medicines to the public, against the law and our rules.
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Hexpress Healthcare Ltd t/a HealthExpress.co.uk
A paid-for Meta ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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Juniper Technologies UK Ltd
A paid-for Google search ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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PharmaRx Ltd t/a Cloud Pharmacy
A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (32)