Rulings (34)
  • Bolt Healthcare Ltd t/a Bolt Pharmacy

    • Upheld
    • Social media (paid ad)
    • 29 July 2026

    Two paid-for Facebook ads for an online pharmacy failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for advertising purposes as independent review sites. They also promoted weight loss prescription-only ...

  • Bolt Healthcare Ltd t/a Bolt Pharmacy

    • Upheld
    • Social media (paid ad)
    • 29 July 2026

     Two paid-for Facebook ads for an online pharmacy promoted weight loss prescription-only medicines to the public, against the law and our rules.

  • Kind Patches Ltd

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    A paid-for Facebook ad for a supplement company made claims that a supplement patch could help with weight-loss and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad was also socially irresponsible and incl...

  • Phlo Technologies Ltd

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    A paid-for Facebook ad promoted weight-loss prescription-only medicines to the public, against the law and our rules. 

  • Express Healthcare Ltd t/a pharmacyonline.co.uk

    • Upheld
    • Social media (paid ad)
    • 24 June 2026

    A paid-for Meta ad and website for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules. 

  • Menwell Ltd t/a Voy

    • Upheld
    • Email
    • 27 May 2026

    Three emails for an online pharmacy promoted prescription-only medicines to the public against the law and our rules. The ads were also socially irresponsible by creating an undue sense of urgency for people who were considering medicated weight-loss programmes. 

  • Perrin Et Fils SAS t/a La Vieille Ferme

    • Upheld
    • Social media (paid ad)
    • 20 May 2026

    A paid-for TikTok ad for a wine company irresponsibly implied that alcohol had therapeutic qualities, portrayed alcohol as being capable of changing your mood and a source of nourishment and made health claims. The ad was also socially irresponsible by encouraging excessive drinking.

  • Bestway Retail Ltd t/a Bargain Booze

    • Upheld
    • Social media (paid ad)
    • 06 May 2026

    A paid-for Facebook ad for an alcohol retailer irresponsibly implied that alcohol could overcome loneliness. 

  • Sazerac UK Ltd t/a Hi-Spirits

    • Upheld
    • Poster
    • 01 April 2026

    A poster for an alcoholic drink was socially irresponsible by encouraging excessive drinking.

  • DrinkWell Beverages Ltd t/a Drinkwell

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    A paid-for Meta ad for an online alcohol retailer misleadingly implied a drink may be preferred due to its alcohol content and made non-permitted health and nutrition claims about alcoholic drinks.

  • Mark Anthony Brands (UK) Ltd t/a White Claw UK

    • Upheld
    • Social media (own site)
    • 25 March 2026

    An Instagram Highlight on White Claw UK’s page, an alcohol brand, featured three Stories showing individuals who appeared to be under 25, breaching the alcohol advertising rules.

  • Health Bridge Ltd t/a Zava

    • Upheld
    • Website (ad feature)
    • 18 February 2026

    An advertorial promoting medicated weight-loss seen on the Mumsnet website didn’t make it clear it was an ad, used healthcare professionals to endorse a medicine and promoted prescription-only medicines to the public, against the law and our rules.

  • Health Bridge Ltd t/a Zava

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    An Instagram post, TikTok video and a Facebook post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • MedExpress Enterprises Ltd t/a MedExpress

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Three Instagram posts and a TikTok video for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Menwell Ltd t/a Voy

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Four Instagram ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • UK Meds Direct Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Two TikTok ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Cult Wines Ltd

    • Upheld
    • 24 December 2025

    A website page for a wine investment company made misleading claims about investment returns. The ad also failed to make clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance...

  • Chequp Health Ltd

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    A paid-for Facebook ad for weight-loss medication promoted prescription-only medicines to the public, against the law and our rules, and irresponsibly exploited people’s insecurities around body image.

  • MedExpress Enterprises Ltd t/a Bark

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    A paid-for Instagram ad promoted prescription-only medicines to the public against the law and our rules. The ad also encouraged new mothers to prioritise losing weight by using weight-loss medication which carried safety warnings for people who were breastfeeding, exploited their insecurities about body...

  • WLO Ltd t/a SkinnyJab

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    Two TikTok posts, a website and an Instagram post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.