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B Sporting Ltd t/a SportsShoes.com
A paid-for Google search ad for a sports shoe retailer made misleading environmental claims about carbon-neutral delivery.
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Grind Coffee Roasters Ltd
A paid-for Google search ad for a coffee retailer made misleading environmental claims about carbon-positive delivery.
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Hemingways Marketing Services Ltd t/a Cadbury Gifts Direct
A paid-for Instagram ad for Cadbury Gifts Direct didn’t break the less healthy food rules because the advertiser qualified for the exemption for small and medium-sized enterprises.
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Procook Ltd
A paid-for Google search ad for a kitchenware retailer made misleading environmental claims about carbon-neutral delivery.
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GMB Agency LLC t/a Pulmoria
A paid-for Facebook post for an online supplement brand made claims that a food supplement could prevent, treat or cure human disease and made unauthorised specific health claims.
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Walkers Snacks Ltd t/a Walkers
A TikTok post for Walkers crisps posted by influencer Isabella Hill didn’t break the rules by featuring an identifiable less-healthy product.
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Unicorn Brands Ltd t/a Nutrition Geeks
A paid-for Facebook ad for a supplement brand made unauthorised health and nutrition claims.
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Huel Ltd
An Instagram video and pre-roll ad on YouTube for Huel was irresponsible by encouraging the exclusive consumption of Huel in place of conventional food. The ads also made unathorised specific health claims.
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Harnbury Holdings Ltd t/a San Carlo
An Instagram post by Pamela Olender for the restaurant San Carlo Cicchetti wasn’t obviously identifiable as an ad and broke the rules by featuring an identifiable less healthy food product.
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Morley's (Fast Foods) Ltd
An Instagram post by Ellie Scotney for Morley’s UK broke the rules by featuring an identifiable less healthy food product.
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The Trade Desk, Inc
A promoted LinkedIn post from a media buying platform broke the rules by featuring an identifiable less healthy food.
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Whitworths Ltd
An Instagram post on the WhitworthsUK page made unauthorised health claims and implied that a food could prevent or treat human disease.
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McCain Foods (GB) Ltd t/a McCain Foodservice Solutions
A paid-for Facebook ad for McCain Foods and Five Akhi’s restaurants broke the rules by featuring an identifiable less healthy food product.
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Glow Up LLC t/a Maxxing
Two paid-for Meta ads for an AI powered app to maximise physical attractiveness misleadingly exaggerated the effectiveness of the product, were irresponsible and included gender stereotypes that were likely to cause harm.
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Kind Patches Ltd
A paid-for Instagram ad for a supplement company, misleadingly implied their products had health benefits without supporting evidence and irresponsibly trivialised and condoned an act of anti-social behaviour.
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PLK Chicken UK Ltd t/a Popeyes
An Instagram ad by @onlyscrans and a paid-for Instagram ad for Popeyes didn’t break the rules by featuring an identifiable less healthy food product.
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Ferrero UK Ltd t/a Thorntons
A paid-for Instagram ad for Thorntons didn’t break the rules by featuring an identifiable less healthy food product.
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YO! Sushi UK Ltd
A paid-for Instagram post for YO! Sushi broke the rules by featuring an identifiable specific less healthy food product.
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Costcutter Supermarkets Group Ltd t/a Costcutter and Mondelez Europe Services GmbH – UK branch t/a Cadbury (Mondelez)
A webpage for Costcutter and Cadburys broke the rules by featuring an identifiable less healthy food product. Another ad was investigated but it didn’t break our rules.
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Innate-Essence Ltd t/a the Turmeric Co.
A website for a turmeric shot company made claims that a food could prevent, treat or cure human disease.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (64)