Rulings (37)
  • CLF Distribution Ltd

    • Upheld
    • Email
    • 11 June 2025

    An email misleadingly claimed that products only contained “naturally sweet ingredients”.

  • Viva Research Ltd t/a Vivanmn

    • Upheld
    • Social media (paid ad)
    • 28 May 2025

    Two paid-for Facebook ads claimed that a food supplement could treat or cure ADHD, made medicinal claims for an unlicensed product and made unauthorised specific health claims. 

  • air up GmbH

    • Upheld
    • Social media (paid ad)
    • 28 May 2025

    A paid-for TikTok ad was irresponsible and likely to cause serious or widespread offense.

  • ZOE Ltd t/a Zoe

    • Upheld
    • 21 May 2025

    A paid-for Facebook ad misleadingly claimed that a supplement didn't contain any ultra-processed ingredients.

  • Dualit Ltd

    • Upheld
    • Search (paid)
    • 30 April 2025

    A paid-for search ad misleadingly implied that coffee bags could be composted at home when this wasn't the case. 

  • Lavazza Coffee (UK) Ltd

    • Upheld
    • Search (paid)
    • 30 April 2025

    A paid-for search ad misleadingly implied that coffee pods could be composted at home when this wasn't the case.

  • Beautyjenics Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Beautyjenics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • Bomb Doll Aesthetics

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Bomb Doll Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • CCskinlondondubai

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for CCskinlondondubai, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • EME Aesthetics & Beauty Academy Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    An Instagram ad for EME Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • NKD Medical Ltd t/a Dr Ducu London

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for Dr. Ducu, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Rejuvenate Academy Ltd t/a Rejuvenate Clinics

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Rejuvenate Clinics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • McDonald's Restaurants Ltd

    • Upheld in part
    • App (own claim), Television
    • 26 March 2025

    An ad for the ‘Feed the Family Offer’ shown in the My McDonald’s app failed to include all non-optional fees in quoted prices.

  • Supplylife Group Ltd t/a SUPPLYlife

    • Upheld
    • Website (own site)
    • 19 February 2025

    A website misleadingly stated that, informed by their testing, an elimination diet could help food related energy dips, unwanted weight and IBS or its symptoms.

  • Valterous Ltd t/a Therapie Clinic

    • Upheld
    • Social media (paid ad)
    • 18 December 2024

    A paid-for Facebook ad indirectly advertised a prescription only medicine to the public.

  • Vivostore Ltd t/a Vivo Life

    • Upheld
    • Social media (own site)
    • 18 December 2024

    Two TikTok ads stated that a food supplement could treat vitamin B12 deficiency or its symptoms, irresponsibly encouraged people to stop taking medically prescribed vitamin B12 injections and made unauthorised specific health claims.

  • Supreme CBD Ltd t/a Supreme CBD

    • Upheld
    • Social media (own site)
    • 13 November 2024

    A post on Anthony Fowler’s X account made unauthorised health claims about CBD.

  • Just Eat.co.uk Ltd

    • Upheld
    • Email, Website (own site)
    • 23 October 2024

    A webpage and an email promotion for Just Eat didn't include all significant conditions of the promotion and caused unnecessary disappointment to participants.   

  • Sainsbury's Supermarkets Ltd t/a Sainsbury's

    • Upheld
    • Social media (influencer or affiliate ad)
    • 16 October 2024

    An Instagram story posted by Kayleigh Johnson linked to a product listing on Sainsbury’s website which had the effect of marketing infant formula to the general public, which is prohibited under the Code, while affiliate links were not obviously identifiable as ads.

  • Kerry Foods Ltd

    • Upheld
    • Video on demand
    • 09 October 2024

    A video on demand ad for a HFSS product featuring the licensed character Garfield and a promotion broke the rules by being directly targeted at pre-school or primary school children.

Informally resolved (1)
  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • 24 July 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements