Rulings (55)
  • Menwell Ltd t/a Voy

    • Upheld
    • Search (paid)
    • 17 September 2025

    A paid-for Google ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.

  • SJC&M Ltd t/a Scar Erase

    • Upheld in part
    • Internet (classified)
    • 17 September 2025

    A product listing on Amazon for scar treatments made unsubstantiated efficacy claims about the treatment period and exaggerated the products efficacy in before and after photos. We also investigated whether the ad made medical claims that broke the rules but we didn’t find it to be in breach.

  • Simmer Ltd

    • Upheld
    • Social media (paid ad)
    • 17 September 2025

    A paid-for TikTok ad for a meal prep service misleadingly implied that their menu was curated by chefs who had been awarded a Michelin star.

  • Dr Vegan Ltd

    • Upheld
    • Social media (own site)
    • 10 September 2025

    An Instagram post for Dr Vegan Ltd claimed that a food supplement could prevent, treat or cure symptoms of the menopause and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare Regulatory Agency.

  • BetterVits LLC

    • Upheld
    • Social media (own site)
    • 03 September 2025

    An Instagram post by the influencer Doctor Shireen made unauthorised health claims in relation to food supplements, exaggerated authorised health claims and made health claims that referred to the recommendation of an individual health professional, which is against the rules in ads for food supplements.

  • Domino's Pizza UK & Ireland Ltd

    • Upheld
    • Social media (paid ad)
    • 27 August 2025

    A paid-for YouTube ad for a HFSS product wasn’t appropriately targeted and appeared in media that was likely to appeal to under-16s.

  • Arrae Inc

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Myota GmbH

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Facebook ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Ovira Australia t/a Ovira UK

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • The Clean Supps LLC t/a Inno Supps

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Reform Technologies Ltd t/a Reformed

    • Upheld
    • Social media (paid ad)
    • 30 July 2025

    A paid-for Pinterest ad for a matcha drink was socially irresponsible, including by encouraging irresponsible dietary habits.

  • Viridian International Ltd t/a Viridian

    • Upheld
    • Magazine (paid ad), Website (own site)
    • 30 July 2025

    A website and magazine ad made unsubstantiated claims that a supplement didn't contain any ultra-processed ingredients and also discredited and denigrated other nutritional supplements.

  • Tonic Nutrition Ltd t/a Tonic Health

    • Upheld
    • Internet (website content), Social media (own site)
    • 16 July 2025

    A website review page and an Instagram reel, for a sleep supplement, featured misleading customer reviews and made unauthorised specific and comparative health claims.

  • Trip Drink Ltd

    • Upheld
    • Website (own site)
    • 16 July 2025

    A website for TRIP drinks, made unauthorised claims that the drink could prevent, cure or treat human disease. As well as unauthorised nutrition and health claims.

  • Chequp Health Ltd

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.

  • Detox Today

    • Upheld
    • Website (own site)
    • 09 July 2025

    A website homepage for an alcohol addiction help and support service misleadingly implied that the advertiser directly provided registered medical treatment.

  • Express Healthcare Ltd t/a pharmacyonline.co.uk

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for obesity treatment jabs promoted prescription-only medicines to the public, against the law and our rules.

  • GoBrands Euro Intermediate Holdings SARL t/a gopuff

    • Upheld in part
    • Website (own site)
    • 09 July 2025

    A website for a Grocery delivery service which was promoting an ‘Aldi Price Match’ implied that all non-optional fees were included in the price match when this wasn’t the case, but didn’t present pricing information in a misleading way.

  • Hexpress Healthcare Ltd t/a HealthExpress.co.uk

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Meta ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Juniper Technologies UK Ltd

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.