Rulings (81)
  • ESTHETURK Danismanlik A.S. t/a You Clinic

    • Search (paid), Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad and a paid-for Google ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism or stop the progression of autism. 

  • Harnbury Holdings Ltd t/a San Carlo

    • Upheld
    • Social media (influencer or affiliate ad)
    • 23 September 2026

    An Instagram post by Pamela Olender for the restaurant San Carlo Cicchetti wasn’t obviously identifiable as an ad and broke the rules by featuring an identifiable less healthy food product. 

  • Here We Flo Ltd t/a Flo

    • Social media (own site)
    • 23 September 2026

    Three Instagram posts for a period product company made misleading environmental claims, including by failing to make the basis of environmental claims clear. 

  • International Medical Center LLC t/a Swiss Medica

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism. 

  • Linden Clinics t/a Linden Stem Cell

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Facebook ad for a stem cell therapy clinic made misleading claims that stem cell therapy was effective in improving the traits associated with autism in children. 

  • Morley's (Fast Foods) Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 23 September 2026

    An Instagram post by Ellie Scotney for Morley’s UK broke the rules by featuring an identifiable less healthy food product. 

  • Reliable Medicare Ltd

    • Upheld
    • Website (own site)
    • 23 September 2026

    Three product listings on the website of a medical aesthetics and skincare supplier made misleading savings claims. 

  • Rumi Pulse t/a Rumi Pulse Medical Tourism Agency

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism. 

  • The Trade Desk, Inc

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A promoted LinkedIn post from a media buying platform broke the rules by featuring an identifiable less healthy food. 

  • Whitworths Ltd

    • Upheld
    • Social media (own site)
    • 23 September 2026

    An Instagram post on the WhitworthsUK page made unauthorised health claims and implied that a food could prevent or treat human disease. 

  • McCain Foods (GB) Ltd t/a McCain Foodservice Solutions

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for Facebook ad for McCain Foods and Five Akhi’s restaurants broke the rules by featuring an identifiable less healthy food product.

  • Kind Patches Ltd

    • Upheld
    • Social media (paid ad)
    • 02 September 2026

    A paid-for Instagram ad for a supplement company, misleadingly implied their products had health benefits without supporting evidence and irresponsibly trivialised and condoned an act of anti-social behaviour. 

  • PLK Chicken UK Ltd t/a Popeyes

    • Not upheld
    • Social media (paid ad)
    • 02 September 2026

    An Instagram ad by @onlyscrans and a paid-for Instagram ad for Popeyes didn’t break the rules by featuring an identifiable less healthy food product.  

  • SheMed Ltd

    • Upheld
    • Social media (paid ad)
    • 02 September 2026

    A paid-for Reddit ad for a female-focused medical weight-loss service promoted weight-loss prescription-only medicines to the public, against the law and our rules, was likely to exploit consumers’ insecurities relating to body image and weight and was irresponsible.

  • Ferrero UK Ltd t/a Thorntons

    • Not upheld
    • Social media (paid ad)
    • 19 August 2026

    A paid-for Instagram ad for Thorntons didn’t break the rules by featuring an identifiable less healthy food product.

  • Gary Baron

    • Upheld
    • Website (own site)
    • 12 August 2026

    A webpage for Gary Baron Counselling claimed that he was a member of the British Association for Counselling and Psychotherapy (BACP) when this wasn’t the case.

  • YO! Sushi UK Ltd t/a YO!

    • Upheld
    • Social media (paid ad)
    • 12 August 2026

    A paid-for Instagram post for YO! Sushi broke the rules by featuring an identifiable specific less healthy food product.

  • Costcutter Supermarkets Group Ltd t/a Costcutter and Mondelez Europe Services GmbH – UK branch t/a Cadbury (Mondelez)

    • Upheld in part
    • Social media (paid ad), Website (own site)
    • 05 August 2026

    A webpage for Costcutter and Cadburys broke the rules by featuring an identifiable less healthy food product. Another ad was investigated but it didn’t break our rules.

  • Innate-Essence Ltd t/a the Turmeric Co.

    • Upheld
    • Website (own site)
    • 05 August 2026

    A website for a turmeric shot company made claims that a food could prevent, treat or cure human disease.

  • Bubbleology UK-I Ltd t/a Bubbleology

    • Not upheld
    • Social media (paid ad)
    • 22 July 2026

     A paid-for Instagram ad for a bubble tea company didn’t break the less healthy food rules because it was a small and medium-sized enterprise and was therefore exempt.