Rulings (91)
  • Antipadia Enterprises Ltd t/a Copymind: AI Twin for Therapy

    • Upheld
    • Social media (paid ad)
    • 04 November 2026

    Two paid-for Facebook ads for an AI therapy app made medical claims for an app that wasn’t registered with the Medicines and Healthcare products Regulatory Agency and didn’t hold the applicable compliance labels. The ads also discouraged essential treatment for conditions for which medical supervision shoul...

  • GMB Agency LLC t/a Pulmoria

    • Upheld
    • Social media (paid ad)
    • 04 November 2026

    A paid-for Facebook post for an online supplement brand made claims that a food supplement could prevent, treat or cure human disease and made unauthorised specific health claims.

  • Juniper Technologies UK Ltd t/a Juniper

    • Upheld
    • Social media (paid ad)
    • 04 November 2026

    A pre-roll ad on YouTube for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.

  • MedExpress Enterprises Ltd t/a MedExpress

    • Upheld
    • Social media (paid ad)
    • 04 November 2026

    An Instagram Story for an online pharmacy promoted prescription-only medicines to the public against the law and our rules. 

  • Menwell Ltd t/a Voy

    • Upheld
    • Video on demand
    • 04 November 2026

    A video-on-demand (VOD) ad for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.

  • Menwell Ltd t/a Voy

    • Poster
    • 04 November 2026

    A poster for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.

  • Walkers Snacks Ltd t/a Walkers

    • Not upheld
    • Social media (influencer or affiliate ad)
    • 04 November 2026

    A TikTok post for Walkers crisps posted by influencer Isabella Hill didn’t break the rules by featuring an identifiable less-healthy product.

  • Unicorn Brands Ltd t/a Nutrition Geeks

    • Upheld
    • Social media (paid ad)
    • 14 October 2026

    A paid-for Facebook ad for a supplement brand made unauthorised health and nutrition claims. 

  • Menwell Ltd t/a Do Health

    • Upheld
    • Social media (own site)
    • 07 October 2026

    Two ads for a health app incorporating a blood testing programme misleadingly implied that their blood tests could prevent and diagnose medical conditions or that their service could provide more tailored specific advice than pre-existing advice, without the evidence to support these claims.

  • Huel Ltd

    • Upheld
    • Social media (own site), App (paid ad)
    • 30 September 2026

    An Instagram video and pre-roll ad on YouTube for Huel was irresponsible by encouraging the exclusive consumption of Huel in place of conventional food. The ads also made unathorised specific health claims.

  • Luma Pet

    • Upheld
    • Social media (paid ad)
    • 30 September 2026

    A paid-for Facebook ad for Luma Pet misleadingly claimed that a red light therapy pad could reduce inflammation around the spinal discs, treat existing spinal damages or back pain and prevent IVDD related flare ups without having the evidence to support these claims.

  • ESTHETURK Danismanlik A.S. t/a You Clinic

    • Search (paid), Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad and a paid-for Google ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism or stop the progression of autism. 

  • Harnbury Holdings Ltd t/a San Carlo

    • Upheld
    • Social media (influencer or affiliate ad)
    • 23 September 2026

    An Instagram post by Pamela Olender for the restaurant San Carlo Cicchetti wasn’t obviously identifiable as an ad and broke the rules by featuring an identifiable less healthy food product. 

  • Here We Flo Ltd t/a Flo

    • Social media (own site)
    • 23 September 2026

    Three Instagram posts for a period product company made misleading environmental claims, including by failing to make the basis of environmental claims clear. 

  • International Medical Center LLC t/a Swiss Medica

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism. 

  • Linden Clinics t/a Linden Stem Cell

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Facebook ad for a stem cell therapy clinic made misleading claims that stem cell therapy was effective in improving the traits associated with autism in children. 

  • Morley's (Fast Foods) Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 23 September 2026

    An Instagram post by Ellie Scotney for Morley’s UK broke the rules by featuring an identifiable less healthy food product. 

  • Reliable Medicare Ltd

    • Upheld
    • Website (own site)
    • 23 September 2026

    Three product listings on the website of a medical aesthetics and skincare supplier made misleading savings claims. 

  • Rumi Pulse t/a Rumi Pulse Medical Tourism Agency

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism. 

  • The Trade Desk, Inc

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A promoted LinkedIn post from a media buying platform broke the rules by featuring an identifiable less healthy food.