Rulings (61)
  • Kind Patches Ltd

    • Upheld
    • Social media (paid ad)
    • 04 February 2026

    Four paid-for Facebook ads for a supplement company misleadingly implied their products had health benefits without having suitable evidence to back these claims up.

  • Mamedica Ltd

    • Upheld
    • Website (own site)
    • 28 January 2026

    A website for a medical cannabis clinic made misleading price comparison claims, failed to make the basis of comparisons with competitors clear and didn’t ensure that people would be able to verify comparative claims.

  • Whitworths Ltd

    • Upheld
    • Social media (own site)
    • 28 January 2026

    An Instagram carousel post for WhitworthsUK misleadingly implied that a product counted toward the Government’s recommended “five a day” portions of fruit and vegetables and made unauthorised comparative nutrition claims.

  • Real Health Supplements Ltd

    • Upheld
    • 24 December 2025

    A website page for a supplement company made claims that their food supplements could prevent, treat or cure human diseases and conditions.

  • Chequp Health Ltd

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    A paid-for Facebook ad for weight-loss medication promoted prescription-only medicines to the public, against the law and our rules, and irresponsibly exploited people’s insecurities around body image.

  • MedExpress Enterprises Ltd t/a Bark

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    A paid-for Instagram ad promoted prescription-only medicines to the public against the law and our rules. The ad also encouraged new mothers to prioritise losing weight by using weight-loss medication which carried safety warnings for people who were breastfeeding, exploited their insecurities about body...

  • Vir Health Ltd t/a Numan

    • Upheld
    • Television
    • 17 December 2025

    A TV ad for a weight-loss programme implied that a medicine could help users resist food temptation in a way that was inconsistent with what the medicine was approved to do and how it worked.

  • WLO Ltd t/a SkinnyJab

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    Two TikTok posts, a website and an Instagram post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • EllaOla Brands Inc t/a EllaOlla

    • Upheld
    • Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad for a supplement retailer made claims that a food supplement could help reduce traits of autism and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad also made unauthorised health claims, falsely implied they...

  • Get Dopa Ltd

    • Upheld
    • Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad for a supplement brand make claims that a food supplement could prevent, treat or cure ADHD and other neurodivergent conditions. The ad also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA) and made unauthorised spe...

  • Healthbio Ltd

    • Upheld
    • Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad for a supplement brand made claims that a food supplement could prevent, treat or cure ADHD and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad also made unauthorised specific health claims.

  • Impact Herbs t/a Impact Subs

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    A paid-for Meta ad for a prostate health supplement made claims that a food supplement could prevent, treat or cure enlarged prostate and symptoms of prostate problems. The ad also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA).

  • Lifelab Testing Ltd

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad and a website ad for an at home medical testing company made claims that their at home Prostate-Specific Antigen (PSA) tests could make an accurate medical diagnosis of prostate problems, including prostate cancer. The ad also made claims that discouraged essential treatment for conditions for wh...

  • Muxue Trade Limited t/a Alphacut

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    A paid-for Meta ad for a prostate health supplement made claims that a food supplement could prevent, treat or cure the symptoms of prostate problems and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA).

  • Nutreance LLC t/a Top 5 Supplements

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    Two paid-for Google ads for a prostate health supplement made claims that a food supplement could prevent, treat or cure the symptoms of prostate problems and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ads also failed to make t...

  • Nutrisslim d o o t/a Nature’s Finest by Nutrisslim UK

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    Two paid-for Meta ads and a website for a prostate health supplement made claims that a food supplement could prevent, treat or cure enlarged prostate and the symptoms of prostate problems. The ads also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory ...

  • Onecare Wellness Pte Ltd

    • Upheld
    • Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad for a supplement brand made claims that a food supplement could help reduce traits of autism, anxiety and learning difficulties. The ad also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA) and made unauthorised spe...

  • TAYHLI ltd t/a C.A.T.

    • Upheld
    • Search (paid)
    • 10 December 2025

    A paid-for Google ad for a nutrition clinic made claims that a food supplement could help reduce traits of autism and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA).

  • BCCR Ltd t/a Belief Coding Cognitive Rewiring

    • Upheld
    • Social media (own site)
    • 01 October 2025

    Two posts on Jessica Cunningham’s Facebook page advertising belief coding discouraged essential treatment for conditions for which medical supervision should be sought and made unsubstantiated claims for the efficacy of belief coding in treating health conditions.

  • Menwell Ltd t/a Voy

    • Upheld
    • Search (paid)
    • 17 September 2025

    A paid-for Google ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.