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McCain Foods (GB) Ltd t/a McCain Foodservice Solutions
A paid-for Facebook ad for McCain Foods and Five Akhi’s restaurants broke the rules by featuring an identifiable less healthy food product.
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Kind Patches Ltd
A paid-for Instagram ad for a supplement company, misleadingly implied their products had health benefits without supporting evidence and irresponsibly trivialised and condoned an act of anti-social behaviour.
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PLK Chicken UK Ltd t/a Popeyes
An Instagram ad by @onlyscrans and a paid-for Instagram ad for Popeyes didn’t break the rules by featuring an identifiable less healthy food product.
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Ferrero UK Ltd t/a Thorntons
A paid-for Instagram ad for Thorntons didn’t break the rules by featuring an identifiable less healthy food product.
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YO! Sushi UK Ltd t/a YO!
A paid-for Instagram post for YO! Sushi broke the rules by featuring an identifiable specific less healthy food product.
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Costcutter Supermarkets Group Ltd t/a Costcutter and Mondelez Europe Services GmbH – UK branch t/a Cadbury (Mondelez)
A webpage for Costcutter and Cadburys broke the rules by featuring an identifiable less healthy food product. Another ad was investigated but it didn’t break our rules.
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Innate-Essence Ltd t/a the Turmeric Co.
A website for a turmeric shot company made claims that a food could prevent, treat or cure human disease.
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Warner Bros Entertainment UK Ltd
Posters for the film Lee Cronin’s The Mummy were likely to cause fear or distress to young children and were unsuitable for outdoor display. Two other ads were investigated but they didn’t break our rules.
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Warner Bros Entertainment UK Ltd
A TV ad and two posters for the film They Will Kill You weren’t irresponsible or offensive and didn’t glamourise violence and knife crime. The ads were suitable for display in an untargeted medium, had suitable scheduling restrictions and hasn’t been inappropriately placed during a UEFA Champions Leag...
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Bubbleology UK-I Ltd t/a Bubbleology
A paid-for Instagram ad for a bubble tea company didn’t break the less healthy food rules because it was a small and medium-sized enterprise and was therefore exempt.
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Domino's Pizza UK & Ireland Ltd t/a Domino's
A TV ad, Video on Demand ad and a YouTube ad for Domino’s broke the rules by featuring an identifiable less healthy food product.
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Higham Miller Coffee Ltd t/a Exhale Healthy Coffee
A paid-for Instagram ad for a coffee company made unauthorised health and nutrition claims and included health claims that referred to the recommendation of an individual health professional.
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McDonald's Restaurants Ltd t/a McDonald's
A TV ad for McDonalds didn’t break the rules by featuring an identifiable less healthy product.
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Domino's Pizza UK & Ireland Ltd t/a Domino's
Two paid-for social media ads for Domino’s pizza didn’t break the rules by featuring an identifiable less healthy product.
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Kentucky Fried Chicken (Great Britain) Ltd t/a KFC
A TV ad, Video on Demand and three paid-for social media ads for KFC didn’t break the rules by featuring an identifiable less healthy product.
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Mars Wrigley Confectionery UK Ltd t/a Mars
A paid-for Instagram ad for M&M’s broke the rules by featuring an identifiable less healthy food product through the inclusion of a character that depicted a specific less healthy food product.
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Papa John's (GB) Ltd t/a Papa Johns
A paid for Facebook ad for Papa John’s didn’t break the rules by featuring an identifiable less healthy product.
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S&E1 Ltd t/a Morley's Woking
A paid-for Instagram ad for Morley’s broke the rules by featuring an identifiable less healthy food product.
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Uber Eats UK Ltd t/a Uber Eats
A Video on Demand pause ad for Uber Eats didn’t break the rules by featuring an identifiable less healthy product.
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Patisserie Valerie Production Ltd t/a Patisserie Valerie
Three paid-for Google search ads for Patisserie Valerie didn’t break the less healthy food rules as they were a small or medium sized enterprise and therefore were exempt from the restrictions.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (57)