Rulings (36)
  • Volkswagen Group United Kingdom Ltd t/a Audi

    • Upheld
    • VOD
    • 06 March 2024

    A Video on Demand ad for an electric car featured misleading claims about charging time and mileage.

  • Ford Motor Company Ltd t/a Ford

    • Not upheld
    • Search (paid)
    • 21 February 2024

    A paid-for Google ad did not mislead when claiming a car had ‘zero emissions driving’.

  • BMW (UK) Ltd

    • Upheld
    • Search (paid)
    • 07 February 2024

    A paid-for Google ad misleadingly represented a vehicle’s environmental impact.

  • Greater London Authority

    • Upheld
    • Radio
    • 07 February 2024

    A radio ad about the ULEZ expansion misleadingly claimed that one of the most polluted places in London is inside people’s cars.

  • MG Motor UK Ltd

    • Upheld
    • Search (paid)
    • 07 February 2024

    A paid-for Google ad misleadingly represented a vehicle’s environmental impact.

  • Transport For London t/a TFL

    • Upheld in part
    • National press, Television, Radio
    • 07 February 2024

    A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.

  • E-Scooters 4 Less (unconfirmed) t/a E-Scooters 4 Less

    • Upheld
    • Internet (website content)
    • 17 January 2024

    A website for electric scooters, which suggested products could be ridden on UK roads despite legal restrictions, was misleading and irresponsible.

  • Eurostar International Ltd

    • Upheld
    • Email
    • 03 January 2024

    A promotional email that advertised trips for £39 was misleading for not having enough tickets at that price point.

  • Cathay Pacific Airways Ltd

    • Upheld
    • 20 December 2023

    A prize promotion on the Cathay Pacific website www.cathaypacific.com, was seen on 4 June 2023. Text stated “We have 3,260 tickets to give away! Successful entries will be awarded one return Economy ticket from London Heathrow or Manchester to Hong Kong* […] *All taxes and surcharges are excluded, and are ...

  • Kia UK Ltd

    • Upheld
    • 20 December 2023

    A paid-for Google ad and a website for Kia, seen on 13 March 2023: a. The paid-for Google ad stated “The all-new Kia Niro – Niro EV up to 285 mile range”. b. The website www.kia.com, featured a page titled “The all-new Kia Niro” which included information about Kia’s Niro range...

  • Mercedes-Benz UK Ltd t/a Smart Car, Mercedes Benz

    • Upheld
    • 20 December 2023

    A website and e-brochure for Mercedes Benz, seen on 1 June: a. The website https://www.mercedes-benz.co.uk/ stated “Highlights … EQC”. Below this was the text, “Introducing the EQC … All-electric range of up to 254*”. Qualifying text below stated “*The indicated values wer...

  • Air France-KLM

    • Upheld
    • Internet (display)
    • 06 December 2023

    A paid-for Google ad gave a misleading impression of the airline’s environmental impact.

  • Etihad Airways

    • Upheld
    • Internet (display)
    • 06 December 2023

    A paid-for Google ad gave a misleading impression of the airline’s environmental impact.

  • Fiat Chrysler Automobiles UK Ltd

    • Not upheld
    • Internet (video)
    • 22 November 2023

    A pre-roll YouTube ad did not condone or encoruage unsafe or irresponsible driving

  • Toyota (GB) plc

    • Upheld
    • Poster, Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook post and a poster ad condoned using vehicles in a way that disregarded their impact on nature and the environment, and as such were socially irresponsible. 

  • WHM Hair Transplant and Aesthetics t/a WHM Clinic

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible for exploiting insecurities around body image, trivialised the decision to undergo cosmetic surgery and omitted information about the need for a pre consultation.

  • Hurtigruten UK Ltd t/a Hurtigruten

    • Upheld
    • Internet (website content)
    • 25 October 2023

    A website for Hurtigruten, an expedition cruise company, featured a misleading savings claim.

  • Royal Caribbean Cruises Ltd t/a Royal Caribbean International

    • Upheld
    • Internet (website content)
    • 25 October 2023

    A website for Royal Caribbean Cruises misleadingly implied that a cruise would depart from Venice when that was not the case.

  • Nissan Motor (GB) Ltd t/a Nissan Motor (GB) Ltd

    • Upheld
    • Television
    • 18 October 2023

    Two TV ads for a hybrid car didn’t not make sufficiently clear the extent to which it required petrol as a power source.

  • Jaguar Land Rover Ltd

    • Upheld
    • Social media (own site)
    • 04 October 2023

    A tweet about the Range Rover Sport SV was banned for making speed and acceleration the main message of the ad.