Rulings (26)
  • Nectar Sleep Ltd

    • Upheld
    • Website (own site)
    • 12 August 2026

    The homepage for the Nectar Sleep website made misleading saving claims and didn’t make the basis of their savings claims clear. They also made comparisons against other brands’ prices without ensuring the claims were based on the actual price of the product.

  • EE Ltd t/a EE

    • Part upheld
    • Poster (digital static image)
    • 15 July 2026

    A digital poster for EE didn’t make sure their comparative claims were verifiable. Another issue was also investigated but it didn’t break our rules.   

  • Grain Connect Ltd

    • Upheld
    • Email
    • 08 July 2026

    An email from a broadband company made misleading price rise claims about an identifiable competitor.

  • Motorpoint Ltd

    • Upheld
    • Social media (paid ad)
    • 24 June 2026

    A paid-for Instagram ad for a used car retailer made misleading savings claims. 

  • Parc AI Ltd t/a Parc

    • Upheld
    • Leaflet, brochure, catalogue or directory
    • 24 June 2026

    A leaflet for a car parking app didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket.

  • DUSK (Retail) Ltd t/a DUSK

    • Upheld
    • Website (own site)
    • 03 June 2026

    Four webpages for an online bed retailer made misleading savings claims. 

  • Wowcher Ltd t/a Wowcher

    • Upheld
    • Website (commercial classified)
    • 03 June 2026

    A promotion on the Wowcher website wasn’t administered fairly and caused unnecessary disappointment.

  • Boots UK Ltd t/a boots.com

    • Upheld in Part
    • Website (own site)
    • 20 May 2026

    An online display ad for Boots made misleading savings claims. Another ad was investigated but it didn’t break the rules. 

  • Practice Pal t/a Involve Education (Involve)

    • Upheld
    • Website (own site)
    • 25 February 2026

    A website for a management information services software provider for schools made misleading and unverifiable comparative claims about competitors’ products.

  • On The Beach Ltd

    • Upheld
    • Email
    • 11 February 2026

    An email for On The Beach made misleading price comparison claims and failed to make clear if people needed to act quickly to benefit from an advertised lower price. The ad also failed to make the basis of comparisons clear and didn’t provide prominent information to allow people to verify comparisons.

  • Criterion Hospitality Limited t/a Zedwell Hotels

    • Not upheld
    • Social media (paid ad)
    • 04 February 2026

    A paid-for Meta ad for Zedwell Hotels didn’t make misleading claims about the price of hotel rooms.

  • Mamedica Ltd

    • Upheld
    • Website (own site)
    • 28 January 2026

    A website for a medical cannabis clinic made misleading price comparison claims, failed to make the basis of comparisons with competitors clear and didn’t ensure that people would be able to verify comparative claims.

  • TUI UK Ltd

    • Upheld
    • Website (own site)
    • 28 January 2026

    A holiday listing featured on the TUI website misleadingly advertised prices that weren’t available to the public.

  • easyJet Airline Co Ltd

    • Upheld
    • Website (own site)
    • 28 January 2026

    A webpage for easyJet used “from” price claims which misleadingly implied that large cabin bags were available at the advertised price across a significant proportion of their flights.

  • Vodafone Ltd

    • Upheld
    • Poster, Social media (paid ad), Television
    • 07 January 2026

    Six ads for Vodafone were misleading by making an implied comparative claim without objectively comparing one or more specific verifiable features. 

  • Abellio ScotRail Ltd t/a ScotRail

    • Upheld
    • 24 December 2025

    A website for ScotRail misleadingly claimed that they offered the cheapest ticket prices.

  • GA Trains Limited t/a Greater Anglia

    • Upheld
    • Website (own site)
    • 24 December 2025

    A website page for Greater Anglia misleadingly claimed that they offered the cheapest ticket prices.

  • My Train Ticket Limited t/a mytrainticket.co.uk

    • Upheld
    • Website (own site)
    • 24 December 2025

    A website page for MyTrainTicket misleadingly claimed that they offered the cheapest ticket prices. 

  • OTTY Sleep Ltd

    • Upheld
    • Website (own site)
    • 17 December 2025

    A website page for a mattress company made misleading savings claims.

  • DSV Communications Ltd t/a The One Broadband

    • Upheld
    • Direct mail
    • 10 December 2025

    A direct mailing misleadingly suggested that people at a specific address had been identified as having poor broadband connectivity and speeds. Another issue about a circular was informally resolved after the advertiser amended their ad.