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Kind Patches Ltd
A paid-for Facebook ad for a supplement company made claims that a supplement patch could help with weight-loss and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad was also socially irresponsible and incl...
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Phlo Technologies Ltd
A paid-for Facebook ad promoted weight-loss prescription-only medicines to the public, against the law and our rules.
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Express Healthcare Ltd t/a pharmacyonline.co.uk
A paid-for Meta ad and website for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.
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Fortore Ltd
A paid-for Facebook ad for an investment competition website failed to make clear that gold and precious metal investment was unregulated and that the value of investments was variable.
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Montford Group Ltd t/a Brittania Bullion
A paid-for LinkedIn ad for a gold investment company failed to make clear that physical gold investment was unregulated and that the value of investments was variable.
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Rosland Capital Ltd
A paid-for Facebook ad for a gold and precious metal specialist failed to make clear that gold and precious metal investment was unregulated and that the value of investments was variable.
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Sourced Consultancy Ltd t/a Oak & Mason
A paid-for Meta ad for a gold investment company failed to make clear that physical gold investment was unregulated and that the value of investments was variable. The ad also broke the rules by referencing an example of past performance that was unrepresentative.
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Tarvos Ltd t/a 7879
A paid-for Meta ad for an online retailer of gold and platinum jewellery failed to make clear that physical gold and precious metal investment was unregulated and that the value of investments was variable.
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Menwell Ltd t/a Voy
Three emails for an online pharmacy promoted prescription-only medicines to the public against the law and our rules. The ads were also socially irresponsible by creating an undue sense of urgency for people who were considering medicated weight-loss programmes.
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Linjer Ltd
Two paid-for Google ads for a jewellery retailer didn’t make clear that their diamonds were synthetic.
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Novita Diamonds Ltd t/a Novita Diamonds
Two paid-for Meta ads for a jewellery retailer didn’t make clear that their diamonds were synthetic.
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Shop TJC Ltd t/a Ideal World
Two teleshopping presentations advertising watches made misleading claims about price, savings and availability.
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Persons unknown t/a Charmfay Shop
A paid-for YouTube ad for a clothing company made misleading claims regarding a product including images and the materials used to make them.
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Alliance Winds Ltd t/a linendaily
A paid-for Meta ad and a website listing for an online clothing company misleadingly claimed they were established and owned by armed forces veterans and that they donated a share of profits to PTSD support organisations.
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Health Bridge Ltd t/a Zava
An advertorial promoting medicated weight-loss seen on the Mumsnet website didn’t make it clear it was an ad, used healthcare professionals to endorse a medicine and promoted prescription-only medicines to the public, against the law and our rules.
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Health Bridge Ltd t/a Zava
An Instagram post, TikTok video and a Facebook post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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MedExpress Enterprises Ltd t/a MedExpress
Three Instagram posts and a TikTok video for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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Menwell Ltd t/a Voy
Four Instagram ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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UK Meds Direct Ltd
Two TikTok ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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Adamans Group Ltd
A website page for a jeweller misleadingly gave the impression that products were included in a promotional offer and failed to make clear which products were included in the offer.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (32)

