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Team RH Fitness Ltd
A webpage advertising a health and fitness app was misleading as it failed to make clear that a subscription had a minimum commitment period of a 12-months.
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Amazon Europe Core Sarl t/a Amazon.co.uk
A webpage on Amazon.co.uk showed unclear options to purchase Amazon Prime and was misleading for consumers.
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Inkitt GmbH t/a Inkitt
An in-app ad was not appropriately targeted and contained scenes that condoned sexually violent behaviour and were likely to cause serious and widespread offence.
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Octopus Energy Ltd
A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.
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Origin Sleep UK Ltd t/a Origin Mattress
A website for Origin Mattress made misleading claims about reference prices and associated savings.
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GreenPixel Ltd t/a Hotel Merge Empire
An in-game ad was likely to cause serious or widespread offence, including by condoning domestic violence.
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Groupon International Ltd
A website made misleading pricing and savings claims.
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2XU UK Limited
A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA.
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Viagogo GmbH
A podcast ad claimed that over half the events listed on Viagogo had tickets selling below face value when this wasn’t the case.
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A3 Games Pte Ltd t/a Top Girl
A paid-for Facebook ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype by objectifying and sexualising women.
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Gemporia Ltd
A teleshopping presentation misleadingly compared the price of a product to the price of a non-identical competitor product and failed to substantiate price statements.
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Wilton Bradley Ltd t/a Xootz
A TV ad and product page was misleading and socially irresponsible by failing to disclose that private e-scooters couldn’t be legally used in public places.
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Astrasoft Projects Ltd t/a Sofiadate.com
A paid-for Facebook ad featured harmful stereotypes likely to cause serious or widespread offence.
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DragonPlus Game Ltd t/a Happy Hospital
An in-app ad was socially irresponsible and caused unjustified distress and serious offence by trivialising miscarriage and stillbirth.
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Wireless Group Media (GB) Ltd t/a Virgin Radio
A promotion on Virgin Radio's website wasn't administered fairly and caused unnecessary disappointment.
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Guangzhou Shimo Culture Media Co Ltd
An in-game ad was irresponsibly targeted, socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.
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Metamind AI Ltd t/a AI Persona
An in-game ad was socially irresponsible, caused offense by harmfully stereotyping women as sexual objects and portrayed someone who seemed to be under-18 in a sexual way.
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Bodystreet Franchise (UK) Ltd
A paid-for Instagram ad for a fitness centre made misleading claims that a 20-minute session per week was equivalent to three one-hour sessions at a regular gym.
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Webloyalty International Ltd t/a Webloyalty, Complete Savings
Two in-app ads and a pop-up banner ad for a shopper reward programme weren't clearly identifiable as ads and didn't make the presentation of choices clear.
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Webloyalty International Ltd t/a Webloyalty, Complete Savings
Three webpages on a website for a shopper reward programme failed to make clear the steps that people had to take to obtain a 'welcome reward'.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (21)