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Domestika Inc
A paid-for Facebook post for an online course provider misleadingly gave the impression that an offer was a one-off purchase when it was only available when signing up to a free trial of a subscription.
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Storage Giant Ltd
Two web pages and an email for a self-storage company made best price guaranteed claims without evidence to support them. They also failed to make sure that quoted prices reflected the total cost people would pay and didn’t make clear when prices were promotional or subject to significant...
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Select Specs Ltd
A TV and YouTube ad for a glasses retailer made misleading and unverifiable price comparisons with competitor products. The ads also made misleading pricing claims, including by failing to make minimum order requirements and non-optional delivery charges sufficiently clear.
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Currys Group Ltd t/a Currys
A paid-for Facebook ad for Currys was misleading and socially irresponsible by implying that e-scooters could be ridden on public roads.
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Alibaba.com Singapore E-commerce Private Ltd t/a AliExpress
An email and paid-for Google search ad for AliExpress made misleading price statements.
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Team RH Fitness Ltd
A webpage advertising a health and fitness app was misleading as it failed to make clear that a subscription had a minimum commitment period of a 12-months.
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Amazon Europe Core Sarl t/a Amazon.co.uk
A webpage on Amazon.co.uk showed unclear options to purchase Amazon Prime and was misleading for consumers.
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Inkitt GmbH t/a Inkitt
An in-app ad was not appropriately targeted and contained scenes that condoned sexually violent behaviour and were likely to cause serious and widespread offence.
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Octopus Energy Ltd
A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.
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Origin Sleep UK Ltd t/a Origin Mattress
A website for Origin Mattress made misleading claims about reference prices and associated savings.
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GreenPixel Ltd t/a Hotel Merge Empire
An in-game ad was likely to cause serious or widespread offence, including by condoning domestic violence.
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Groupon International Ltd
A website made misleading pricing and savings claims.
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2XU UK Limited
A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA.
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Viagogo GmbH
A podcast ad claimed that over half the events listed on Viagogo had tickets selling below face value when this wasn’t the case.
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A3 Games Pte Ltd t/a Top Girl
A paid-for Facebook ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype by objectifying and sexualising women.
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Gemporia Ltd
A teleshopping presentation misleadingly compared the price of a product to the price of a non-identical competitor product and failed to substantiate price statements.
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Wilton Bradley Ltd t/a Xootz
A TV ad and product page was misleading and socially irresponsible by failing to disclose that private e-scooters couldn’t be legally used in public places.
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Astrasoft Projects Ltd t/a Sofiadate.com
A paid-for Facebook ad featured harmful stereotypes likely to cause serious or widespread offence.
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DragonPlus Game Ltd t/a Happy Hospital
An in-app ad was socially irresponsible and caused unjustified distress and serious offence by trivialising miscarriage and stillbirth.
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Wireless Group Media (GB) Ltd t/a Virgin Radio
A promotion on Virgin Radio's website wasn't administered fairly and caused unnecessary disappointment.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (22)