Rulings (11)
  • Warner Bros Entertainment UK Ltd

    • Not upheld
    • Poster, Television
    • 05 August 2026

    A TV ad and two posters for the film They Will Kill You weren’t irresponsible or offensive and didn’t glamourise violence and knife crime. The ads were suitable for display in an untargeted medium, had suitable scheduling restrictions and hasn’t been inappropriately placed during a UEFA Champions Leag...

  • Warner Bros Entertainment UK Ltd

    • Upheld in part
    • Poster, Television
    • 05 August 2026

    Posters for the film Lee Cronin’s The Mummy were likely to cause fear or distress to young children and were unsuitable for outdoor display. Two other ads were investigated but they didn’t break our rules.

  • Betway Ltd t/a Betway

    • Not Upheld
    • Social media (own site)
    • 27 May 2026

    An Instagram post for Betway featuring Thierry Henry wasn’t likely to be of strong appeal to under-18s. 

  • Cyan Blue Odds Ltd t/a Oddschecker

    • Upheld
    • Social media (own site)
    • 27 May 2026

    Two Instagram posts for an online betting platform featuring Harry Kane and Erling Haaland were likely to be of strong appeal to under-18s. 

  • Gismart Ltd t/a Dancebit

    • Upheld
    • Social media (paid ad)
    • 29 April 2026

    A paid-for Facebook ad for a dance workout app misleadingly stated that their service was free.

  • Birling Shore Ltd t/a ShroomIQ

    • Upheld
    • Social media (paid ad), Website (own site)
    • 22 April 2026

    A website and paid-for Facebook ad for a children’s supplement brand stated that a food supplement could prevent, treat or cure the symptoms of ADHD, Tourette Syndrome, anxiety and depression. The ads also made medicinal claims for unauthorised products, made unauthorised health claims&nb...

  • persons unknown t/a Evora Official

    • Upheld
    • Social media (paid ad)
    • 25 February 2026

    Four paid-for Facebook ads and a website for a multi-sensory stuffed toy made unlicenced medicinal claims that weren’t backed up by robust evidence, including that the product could relieve symptoms of anxiety and insomnia. The ads also made misleading claims about testimonials and didn’t have evidence to s...

  • Magic Tavern Inc

    • Upheld
    • In-game (apps)
    • 10 December 2025

    Three paid-for Meta ads for a mobile app game were socially irresponsible and likely to cause serious or widespread offence, including by normalising, condoning and making light of domestic violence, abusive relationships, and bullying, by objectifying women and by presenting gender stereotypes in a way that would like...

  • Dribble Media Ltd t/a Midnite

    • Upheld
    • Social media (own site)
    • 26 November 2025

    A post on Midnite’s X page featured a person who was likely to have strong appeal to under-18s.

  • Currys Group Ltd t/a Currys

    • Upheld
    • Social media (paid ad)
    • 24 September 2025

    A paid-for Facebook ad for Currys was misleading and socially irresponsible by implying that e-scooters could be ridden on public roads.

  • Team RH Fitness Ltd

    • Upheld
    • Website (own site)
    • 27 August 2025

    A webpage advertising a health and fitness app was misleading as it failed to make clear that a subscription had a minimum commitment period of a 12-months.