Rulings (63)
  • Luma Pet

    • Upheld
    • Social media (paid ad)
    • 30 September 2026

    A paid-for Facebook ad for Luma Pet misleadingly claimed that a red light therapy pad could reduce inflammation around the spinal discs, treat existing spinal damages or back pain and prevent IVDD related flare ups without having the evidence to support these claims.

  • ESTHETURK Danismanlik A.S. t/a You Clinic

    • Search (paid), Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad and a paid-for Google ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism or stop the progression of autism. 

  • Here We Flo Ltd t/a Flo

    • Social media (own site)
    • 23 September 2026

    Three Instagram posts for a period product company made misleading environmental claims, including by failing to make the basis of environmental claims clear. 

  • International Medical Center LLC t/a Swiss Medica

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism. 

  • Linden Clinics t/a Linden Stem Cell

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Facebook ad for a stem cell therapy clinic made misleading claims that stem cell therapy was effective in improving the traits associated with autism in children. 

  • Reliable Medicare Ltd

    • Upheld
    • Website (own site)
    • 23 September 2026

    Three product listings on the website of a medical aesthetics and skincare supplier made misleading savings claims. 

  • Rumi Pulse t/a Rumi Pulse Medical Tourism Agency

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism. 

  • Frasers Group Trading Ltd t/a Sports Direct

    • Upheld
    • Website (own site)
    • 02 September 2026

    A product page on the Sports Direct website made misleading claims about reference price and associated savings.

  • SheMed Ltd

    • Upheld
    • Social media (paid ad)
    • 02 September 2026

    A paid-for Reddit ad for a female-focused medical weight-loss service promoted weight-loss prescription-only medicines to the public, against the law and our rules, was likely to exploit consumers’ insecurities relating to body image and weight and was irresponsible.

  • Gary Baron

    • Upheld
    • Website (own site)
    • 12 August 2026

    A webpage for Gary Baron Counselling claimed that he was a member of the British Association for Counselling and Psychotherapy (BACP) when this wasn’t the case.

  • BoyleSports (Gibraltar) Ltd t/a BoyleSports

    • Upheld
    • 29 July 2026

    A paid-for online display ad for a gambling company encouraged gambling behaviour that was socially irresponsible and could lead to financial harm by encouraging frequent and repetitive participation.  

  • Dignity Funerals Ltd t/a Simplicity Cremations

    • Upheld
    • Television
    • 22 July 2026

    Two TV ads for a funeral provider didn’t make clear that the funeral plans advertised were for non-attended cremations only.   

  • Eurowings GmbH t/a Eurowings

    • Upheld
    • Search (paid)
    • 15 July 2026

    A paid-for Google ad for an airline gave a misleading impression of their flights environmental impact and implied that people could pay to fully offset the carbon emissions from a specific flight without suitable evidence to support these claims. 

  • Origin Sleep UK Ltd t/a Origin Mattress

    • Upheld
    • Website (own site)
    • 15 July 2026

    A website for a mattress company made misleading savings claims and misleadingly implied that discount offers were time-limited and that people needed to act more quickly than necessary to take advantage of an offer. 

  • Qatar Airways Group QCSC t/a Qatar Airways

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    Two paid-for LinkedIn posts for an airline gave a misleading impression of their flights environmental impact and implied that people could pay to fully offset the carbon emissions of a specific flight without suitable evidence to support this claim.   

  • Adidas UK Ltd t/a adidas

    • Upheld
    • Search (paid)
    • 24 June 2026

    A paid-for Google ad for adidas made misleading environmental claims.

  • Big Fang Collective Ltd t/a Golf Fang

    • Upheld
    • Leaflet, brochure, catalogue or directory
    • 24 June 2026

    A leaflet for an indoor golf venue didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket. 

  • Calvin Klein Europe BV t/a Calvin Klein

    • Upheld
    • Search (paid)
    • 24 June 2026

    A paid-for Google ad for Calvin Klein made misleading environmental claims.

  • Uniqlo (UK) Ltd t/a UNIQLO

    • Upheld
    • Search (paid)
    • 24 June 2026

    A paid- for Google ad for UNIQLO made misleading environmental claims.   

  • BetterYou Ltd t/a Better You

    • Upheld
    • Magazine (paid ad)
    • 17 June 2026

    A magazine ad for a supplement company made misleading claims that their product delivered vitamin D “quickly” and enabled fast absorption of vitamin D into the body.