Rulings (58)
  • GLP-1 Pro Ltd t/a GuLP-1

    • Upheld
    • 06 May 2026

    Two webpages for a food supplement company made claims that a supplement could prevent, treat or cure human disease and made unauthorised health and medicinal claims. The ads also compared the effects of a food supplement to those associated with weight-loss prescr...

  • Medilife Clinic Enfield

    • Upheld
    • Social media (paid ad)
    • 06 May 2026

    A paid-for Instagram ad for a health clinic made claims that their treatments could alleviate or treat the traits of autism without suitable evidence to support these claims. The ad also discouraged essential treatment for conditions for which medical supervision should be sought. 

  • The Professional Development Consortium Ltd t/a CPD Standards Office

    • Upheld
    • Social media (paid ad)
    • 06 May 2026

    Two paid-for Meta ads for a training accreditation company made misleading comparative claims with identifiable competitors which weren’t supported by evidence and couldn’t be verified by consumers.

  • Dollead Technology Ltd

    • Upheld
    • Search (paid)
    • 22 April 2026

    A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.

  • Easy as HGV Ltd

    • Upheld
    • Website (own site)
    • 22 April 2026

    Three websites for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates and falsely implied they were acting for purposes outside their business.

  • Ecoflow Innovation UK

    • Upheld
    • Website (own site)
    • 22 April 2026

    A website for a sustainable energy company misleadingly claimed that their products could be installed without using a certified installer or electrician.

  • Global Health Tests Ltd t/a Check My Body Health

    • Upheld
    • Website (own site)
    • 22 April 2026

    A website for a Bioresonance hair test misleadingly claimed that the test could comprehensively analyse body intolerances.

  • HGV Learning

    • Upheld
    • Website (own site)
    • 22 April 2026

    A website for a Heavy Goods Vehicle (HGV) training service provider made misleading claims about HGV test pass rates.

  • HGVT Ltd

    • Upheld
    • Website (own site)
    • 22 April 2026

    A website and pages for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates, the nature of a promotion and being the largest and best rated HGV training provider. The ad also falsely implied they were acting for purposes outside their business.

  • L'OrĂ©al (UK) Ltd

    • Upheld
    • Video on demand
    • 22 April 2026

    A Video-On-Demand ad for a serum made misleading claims that it was clinically proven to reduce hyperpigmentation in two weeks.

  • Shop TJC Ltd t/a Ideal World

    • Upheld
    • Television
    • 22 April 2026

    Two teleshopping presentations advertising watches made misleading claims about price, savings and availability.

  • Sinointeractive Digital Marketing Co Ltd t/a trustedbuyerguide.org

    • Upheld
    • Search (paid)
    • 22 April 2026

    A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.

  • Xinyu International Trading Ltd t/a consumertestreports.org

    • Upheld
    • Search (paid)
    • 22 April 2026

    A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.

  • Juniper Technologies UK Ltd t/a Juniper

    • Upheld
    • Social media (paid ad), Website (own site)
    • 08 April 2026

    A paid-for Facebook ad for an online pharmacy was socially irresponsible and likely to cause harm or serious and widespread offence by exploiting new mothers’ insecurities about body image and perpetuating pressure for them to conform to body image stereotypes. They also promoted prescription-only medicines to th...

  • Juniper Technologies UK Ltd t/a Juniper

    • Upheld
    • Social media (influencer or affiliate ad)
    • 08 April 2026

    Posts in weight-loss support groups on Facebook didn't make clear they were paid for by the advertiser and they promoted prescription-only medicines to the public, which is against the law and our rules.

  • Juniper Technologies UK Ltd t/a Juniper

    • Upheld
    • Social media (paid ad)
    • 08 April 2026

    Two paid-for Instagram ads for an online pharmacy promoted prescription-only medicines to the public, which is against the law and our rules. They also created an undue sense of urgency for members of the public who are considering medicated weight-loss programmes.

  • Persons unknown t/a Cloud Nine

    • Upheld
    • Social media (paid ad)
    • 01 April 2026

    A paid-for Facebook ad for a clothing company made medical claims for a product that didn’t have the relevant compliance labels and wasn’t registered with the Medicines and Healthcare products Regulatory Agency. The ad also discouraged essential treatment for a condition for which medical supervision should...

  • Practice Pal t/a Involve Education (Involve)

    • Upheld
    • Website (own site)
    • 25 February 2026

    A website for a management information services software provider for schools made misleading and unverifiable comparative claims about competitors’ products.

  • WashWater UK Ltd

    • Upheld
    • Brochure
    • 25 February 2026

    A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions. 

  • persons unknown t/a Evora Official

    • Upheld
    • Social media (paid ad)
    • 25 February 2026

    Four paid-for Facebook ads and a website for a multi-sensory stuffed toy made unlicenced medicinal claims that weren’t backed up by robust evidence, including that the product could relieve symptoms of anxiety and insomnia. The ads also made misleading claims about testimonials and didn’t have evidence to s...