Rulings (11)
  • Dribble Media Ltd t/a Midnite

    • Upheld
    • Social media (own site)
    • 26 November 2025

    A post on Midnite’s X page featured a person who was likely to have strong appeal to under-18s.

  • RTSB Ltd

    • Not upheld
    • Social media (paid ad)
    • 05 November 2025

    A YouTube ad for Match Bingo, which featured the Tottenham Hotspur football team, was not inappropriately targeted to under-18s.

  • Supreme CBD Ltd

    • Upheld
    • Social media (own site)
    • 29 October 2025

    A post for SupremeCBD on Anthony Fowler’s Instagram account implied that a food supplement could prevent, treat or cure chronic anxiety and depression. It also discouraged essential treatment for conditions for which medical supervision should be sought.

  • Easytek Ltd t/a Vape Superstore

    • Upheld
    • Website (own site)
    • 03 September 2025

    A website for a vape retailer misleadingly implied that their products had been tested and endorsed by the Medicines and Healthcare Regulatory Agency. 

  • Imperial Tobacco Ltd t/a Rizla UK

    • Upheld
    • Social media (paid ad)
    • 03 September 2025

    A paid-for Facebook ad for Rizla UK was socially irresponsible and condoned the use of illegal drugs by trivialising recreational drug use.

  • Hollywoodbets International UK Ltd t/a Hollywoodbets

    • Upheld
    • Website (paid ad)
    • 23 July 2025

    A banner ad for Hollywood bets seen on the Virtual Football League website was inappropriately targeted to under-18s.

  • Viva!

    • Upheld
    • Cinema (ad)
    • 16 July 2025

    A cinema ad for the vegan charity Viva!, featuring scenes of a human baby being taken from its mother and equating that with dairy calves being separated from their mothers, was irresponsible, distressing and likely to cause serious and widespread offence, particularly for viewers with experience of child los...

  • Golden Vape UK Ltd t/a Golden Vape

    • Upheld
    • Search (paid)
    • 14 May 2025

    A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link.

  • UK Electronic Cigarette Ltd t/a UKVAPINGSTORE

    • Upheld
    • Search (paid)
    • 14 May 2025

    A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link.

  • Belle Baby Ltd

    • Upheld
    • Website (own site)
    • 09 April 2025

    A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way.

  • Shenzhenshi Senyi Dianzi Shangwu Youxiangongsi t/a Plum-Marketing

    • Upheld
    • Internet (classified)
    • 12 March 2025

    An Amazon product listing was socially irresponsible as it condoned an unsafe practice and featured very young children playing with a toy that was likely to cause them physical harm.