Rulings (57)
  • BoyleSports (Gibraltar) Ltd t/a BoyleSports

    • Upheld
    • 29 July 2026

    A paid-for online display ad for a gambling company encouraged gambling behaviour that was socially irresponsible and could lead to financial harm by encouraging frequent and repetitive participation.  

  • Dignity Funerals Ltd t/a Simplicity Cremations

    • Upheld
    • Television
    • 22 July 2026

    Two TV ads for a funeral provider didn’t make clear that the funeral plans advertised were for non-attended cremations only.   

  • Eurowings GmbH t/a Eurowings

    • Upheld
    • Search (paid)
    • 15 July 2026

    A paid-for Google ad for an airline gave a misleading impression of their flights environmental impact and implied that people could pay to fully offset the carbon emissions from a specific flight without suitable evidence to support these claims. 

  • Origin Sleep UK Ltd t/a Origin Mattress

    • Upheld
    • Website (own site)
    • 15 July 2026

    A website for a mattress company made misleading savings claims and misleadingly implied that discount offers were time-limited and that people needed to act more quickly than necessary to take advantage of an offer. 

  • Qatar Airways Group QCSC t/a Qatar Airways

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    Two paid-for LinkedIn posts for an airline gave a misleading impression of their flights environmental impact and implied that people could pay to fully offset the carbon emissions of a specific flight without suitable evidence to support this claim.   

  • Adidas UK Ltd t/a adidas

    • Upheld
    • Search (paid)
    • 24 June 2026

    A paid-for Google ad for adidas made misleading environmental claims.

  • Big Fang Collective Ltd t/a Golf Fang

    • Upheld
    • Leaflet, brochure, catalogue or directory
    • 24 June 2026

    A leaflet for an indoor golf venue didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket. 

  • Calvin Klein Europe BV t/a Calvin Klein

    • Upheld
    • Search (paid)
    • 24 June 2026

    A paid-for Google ad for Calvin Klein made misleading environmental claims.

  • Motorpoint Ltd

    • Upheld
    • Social media (paid ad)
    • 24 June 2026

    A paid-for Instagram ad for a used car retailer made misleading savings claims. 

  • Parc AI Ltd t/a Parc

    • Upheld
    • Leaflet, brochure, catalogue or directory
    • 24 June 2026

    A leaflet for a car parking app didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket.

  • Uniqlo (UK) Ltd t/a UNIQLO

    • Upheld
    • Search (paid)
    • 24 June 2026

    A paid- for Google ad for UNIQLO made misleading environmental claims.   

  • MN2S Management Ltd t/a MN2S

    • Upheld
    • Website (own site)
    • 17 June 2026

    A website for a talent agency misleadingly stated that Seph Lawless was represented by the agency and was available to be booked through them.

  • Pure Cremation Funeral Planning Ltd t/a Pure Cremation

    • Upheld
    • Television
    • 17 June 2026

    A TV ad for Pure Cremation misleadingly implied that their standard funeral plan included an attended funeral service and failed to make clear where a plan was limited to a non-attended cremation.

  • StudySmarter GmbH

    • Upheld
    • Website (own site)
    • 17 June 2026

    Three job listings on a student resource website misleadingly implied they were genuine job vacancies and falsely implied that the advertiser was acting for purposes outside its business.

  • DUSK (Retail) Ltd t/a DUSK

    • Upheld
    • Website (own site)
    • 03 June 2026

    Four webpages for an online bed retailer made misleading savings claims. 

  • Wowcher Ltd t/a Wowcher

    • Upheld
    • Website (commercial classified)
    • 03 June 2026

    A promotion on the Wowcher website wasn’t administered fairly and caused unnecessary disappointment.

  • Guangzhoushi Yingyi Maoyi Youxiangongsi t/a LANPN

    • Upheld
    • Social media (influencer or affiliate ad)
    • 27 May 2026

    An Instagram post on Gemma Markland’s account wasn’t obviously identifiable as an ad. 

  • Boots UK Ltd t/a boots.com

    • Upheld in Part
    • Website (own site)
    • 20 May 2026

    An online display ad for Boots made misleading savings claims. Another ad was investigated but it didn’t break the rules. 

  • Course Accreditation Ltd

    • Upheld
    • Website (own site)
    • 13 May 2026

    A website and a paid-for Google search ad for an accreditation company didn’t provide suitable evidence to back up objective claims, including comparative claims. The ads also misleadingly implied their accreditation was recognised by insurers and that t...

  • Medilife Clinic Enfield

    • Upheld
    • Social media (paid ad)
    • 06 May 2026

    A paid-for Instagram ad for a health clinic made claims that their treatments could alleviate or treat the traits of autism without suitable evidence to support these claims. The ad also discouraged essential treatment for conditions for which medical supervision should be sought.