Rulings (27)
  • On The Beach Ltd

    • Upheld
    • Email
    • 11 February 2026

    An email for On The Beach made misleading price comparison claims and failed to make clear if people needed to act quickly to benefit from an advertised lower price. The ad also failed to make the basis of comparisons clear and didn’t provide prominent information to allow people to verify comparisons.

  • Criterion Hospitality Limited t/a Zedwell Hotels

    • Not upheld
    • Social media (paid ad)
    • 04 February 2026

    A paid-for Meta ad for Zedwell Hotels didn’t make misleading claims about the price of hotel rooms.

  • GJF Baron Nobilis Services Co. Ltd t/a Noble Titles

    • Upheld
    • Website (own site)
    • 28 January 2026

    A webpage for a title purchasing website misleadingly implied that the public could purchase a legal or officially recognised title through their service.

  • Mamedica Ltd

    • Upheld
    • Website (own site)
    • 28 January 2026

    A website for a medical cannabis clinic made misleading price comparison claims, failed to make the basis of comparisons with competitors clear and didn’t ensure that people would be able to verify comparative claims.

  • TUI UK Ltd

    • Upheld
    • Website (own site)
    • 28 January 2026

    A holiday listing featured on the TUI website misleadingly advertised prices that weren’t available to the public.

  • easyJet Airline Co Ltd

    • Upheld
    • Website (own site)
    • 28 January 2026

    A webpage for easyJet used “from” price claims which misleadingly implied that large cabin bags were available at the advertised price across a significant proportion of their flights.

  • Abellio ScotRail Ltd t/a ScotRail

    • Upheld
    • 24 December 2025

    A website for ScotRail misleadingly claimed that they offered the cheapest ticket prices.

  • GA Trains Limited t/a Greater Anglia

    • Upheld
    • Website (own site)
    • 24 December 2025

    A website page for Greater Anglia misleadingly claimed that they offered the cheapest ticket prices.

  • My Train Ticket Limited t/a mytrainticket.co.uk

    • Upheld
    • Website (own site)
    • 24 December 2025

    A website page for MyTrainTicket misleadingly claimed that they offered the cheapest ticket prices. 

  • OTTY Sleep Ltd

    • Upheld
    • Website (own site)
    • 17 December 2025

    A website page for a mattress company made misleading savings claims.

  • Domestika Inc

    • Upheld
    • Social media (paid ad)
    • 26 November 2025

    A paid-for Facebook post for an online course provider misleadingly gave the impression that an offer was a one-off purchase when it was only available when signing up to a free trial of a subscription.

  • Storage Giant Ltd

    • Upheld
    • Email, Website (own site)
    • 26 November 2025

    Two web pages and an email for a self-storage company made best price guaranteed claims without evidence to support them. They also failed to make sure that quoted prices reflected the total cost people would pay and didn’t make clear when prices were promotional or subject to significant...

  • Select Specs Ltd

    • Upheld
    • Television, Social media (own site)
    • 12 November 2025

    A TV and YouTube ad for a glasses retailer made misleading and unverifiable price comparisons with competitor products. The ads also made misleading pricing claims, including by failing to make minimum order requirements and non-optional delivery charges sufficiently clear.

  • Charlie Johnson

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    Two paid-for social media ads by Charlie Johnson, a business coach in the fitness industry, misleadingly implied that claimed lifestyle and earning results were typical and that a promotion was time limited when this wasn’t the case.

  • Grant Cardone Training Technologies Inc t/a Grant Cardone

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    A paid-for Facebook ad for an online business event by businessman Grant Cardone misleadingly implied that claimed earnings results were typical.

  • Jessica Crane Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 15 October 2025

    A paid-for Facebook and Instagram ad for a wealth and business coach company, run by Jessica Crane, misleadingly implied that lifestyle and earnings results were typical, misled in relation to the content of training material available for free and made unsubstantiated claims about the number of top salon owners using ...

  • Robbins Research International Inc t/a Tony Robbins

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    A paid-for Facebook post by Tony Robbins advertising a business coaching course misleadingly implied that claimed earnings results were typical.

  • Self Made Girl Boss Ltd

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    A paid-for Instagram post for a business coaching company, misleadingly implied that stated lifestyle and earning results were typical, included qualifications that contradicted the claims that they qualified, and failed to make the distinction between free and priced items clear.

  • Community Fibre Ltd

    • Upheld
    • Website (own site)
    • 08 October 2025

    Two pages on the Community Fibre website misleadingly implied that they were the number one rated for internet provider and that they had the most 5 star reviews on third party website. 

  • Alibaba.com Singapore E-commerce Private Ltd t/a AliExpress

    • Upheld
    • Search (paid), Email
    • 17 September 2025

    An email and paid-for Google search ad for AliExpress made misleading price statements.