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Alibaba.com Singapore E-commerce Private Ltd t/a AliExpress
An email and paid-for Google search ad for AliExpress made misleading price statements.
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Lloyds Bank plc
A national press ad for Lloyds Banking Group, seen on 25 March 2025, included a photo of a black horse galloping past new homes with building work underway. Large text stated “£19.5 billion for social housing. And that’s just the start”. Smaller text underneath stated “Everyone deserves a safe place to call home. That’...
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Amazon Europe Core Sarl t/a Amazon.co.uk
A webpage on Amazon.co.uk showed unclear options to purchase Amazon Prime and was misleading for consumers.
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Octopus Energy Ltd
A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.
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Origin Sleep UK Ltd t/a Origin Mattress
A website for Origin Mattress made misleading claims about reference prices and associated savings.
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Cambridge Corporate Consultants Ltd t/a The Claims Guide
An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government.
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Viagogo GmbH
A podcast ad claimed that over half the events listed on Viagogo had tickets selling below face value when this wasn’t the case.
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Gemporia Ltd
A teleshopping presentation misleadingly compared the price of a product to the price of a non-identical competitor product and failed to substantiate price statements.
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Tesco Stores Ltd
An outdoor digital poster comparing the Tesco Clubcard and Sainsbury’s Nectar loyalty card schemes wasn’t misleading.
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Webloyalty International Ltd t/a Webloyalty, Complete Savings
Two in-app ads and a pop-up banner ad for a shopper reward programme weren't clearly identifiable as ads and didn't make the presentation of choices clear.
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Webloyalty International Ltd t/a Webloyalty, Complete Savings
Three webpages on a website for a shopper reward programme failed to make clear the steps that people had to take to obtain a 'welcome reward'.
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Sky UK Ltd t/a NOW
A website for Now TV was misleading as it didn’t make it sufficiently clear that free trials, which were automatically added to the basket, would auto-renew at a fee unless cancelled.
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Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE
Two Instagram stories on Mel Lloyd’s account featuring affiliate links weren't obviously identifiable as ads.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (13)