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ATR Brands Ltd t/a Antler
Two emails and a website page for a luggage retailer misleadingly implied a promotion included all products they sold, by stating a promotion related to “everything” or applied “sitewide” when this was not the case.
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Frasers Group Trading Ltd t/a Sports Direct
A product page on the Sports Direct website made misleading claims about reference price and associated savings.
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Nectar Sleep Ltd
The homepage for the Nectar Sleep website made misleading saving claims and didn’t make the basis of their savings claims clear. They also made comparisons against other brands’ prices without ensuring the claims were based on the actual price of the product.
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BoyleSports (Gibraltar) Ltd t/a BoyleSports
A paid-for online display ad for a gambling company encouraged gambling behaviour that was socially irresponsible and could lead to financial harm by encouraging frequent and repetitive participation.
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Dignity Funerals Ltd t/a Simplicity Cremations
Two TV ads for a funeral provider didn’t make clear that the funeral plans advertised were for non-attended cremations only.
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Eurowings GmbH t/a Eurowings
A paid-for Google ad for an airline gave a misleading impression of their flights environmental impact and implied that people could pay to fully offset the carbon emissions from a specific flight without suitable evidence to support these claims.
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Origin Sleep UK Ltd t/a Origin Mattress
A website for a mattress company made misleading savings claims and misleadingly implied that discount offers were time-limited and that people needed to act more quickly than necessary to take advantage of an offer.
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Qatar Airways Group QCSC t/a Qatar Airways
Two paid-for LinkedIn posts for an airline gave a misleading impression of their flights environmental impact and implied that people could pay to fully offset the carbon emissions of a specific flight without suitable evidence to support this claim.
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Adidas UK Ltd t/a adidas
A paid-for Google ad for adidas made misleading environmental claims.
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Big Fang Collective Ltd t/a Golf Fang
A leaflet for an indoor golf venue didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket.
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Calvin Klein Europe BV t/a Calvin Klein
A paid-for Google ad for Calvin Klein made misleading environmental claims.
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Motorpoint Ltd
A paid-for Instagram ad for a used car retailer made misleading savings claims.
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Parc AI Ltd t/a Parc
A leaflet for a car parking app didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket.
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Uniqlo (UK) Ltd t/a UNIQLO
A paid- for Google ad for UNIQLO made misleading environmental claims.
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MN2S Management Ltd t/a MN2S
A website for a talent agency misleadingly stated that Seph Lawless was represented by the agency and was available to be booked through them.
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Pure Cremation Funeral Planning Ltd t/a Pure Cremation
A TV ad for Pure Cremation misleadingly implied that their standard funeral plan included an attended funeral service and failed to make clear where a plan was limited to a non-attended cremation.
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StudySmarter GmbH
Three job listings on a student resource website misleadingly implied they were genuine job vacancies and falsely implied that the advertiser was acting for purposes outside its business.
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DUSK (Retail) Ltd t/a DUSK
Four webpages for an online bed retailer made misleading savings claims.
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Wowcher Ltd t/a Wowcher
A promotion on the Wowcher website wasn’t administered fairly and caused unnecessary disappointment.
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Guangzhoushi Yingyi Maoyi Youxiangongsi t/a LANPN
An Instagram post on Gemma Markland’s account wasn’t obviously identifiable as an ad.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (58)