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Domestika Inc
A paid-for Facebook post for an online course provider misleadingly gave the impression that an offer was a one-off purchase when it was only available when signing up to a free trial of a subscription.
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Storage Giant Ltd
Two web pages and an email for a self-storage company made best price guaranteed claims without evidence to support them. They also failed to make sure that quoted prices reflected the total cost people would pay and didn’t make clear when prices were promotional or subject to significant...
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Select Specs Ltd
A TV and YouTube ad for a glasses retailer made misleading and unverifiable price comparisons with competitor products. The ads also made misleading pricing claims, including by failing to make minimum order requirements and non-optional delivery charges sufficiently clear.
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Alibaba.com Singapore E-commerce Private Ltd t/a AliExpress
An email and paid-for Google search ad for AliExpress made misleading price statements.
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Amazon Europe Core Sarl t/a Amazon.co.uk
A webpage on Amazon.co.uk showed unclear options to purchase Amazon Prime and was misleading for consumers.
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Octopus Energy Ltd
A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.
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Origin Sleep UK Ltd t/a Origin Mattress
A website for Origin Mattress made misleading claims about reference prices and associated savings.
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MyFlowers Ltd t/a MyFlowers
A paid-for Google search ad and a website for a flower delivery service misleadingly implied that same-day delivery was available in all instances and for all UK addresses.
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Viagogo GmbH
A podcast ad claimed that over half the events listed on Viagogo had tickets selling below face value when this wasn’t the case.
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Gemporia Ltd
A teleshopping presentation misleadingly compared the price of a product to the price of a non-identical competitor product and failed to substantiate price statements.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (10)

