Rulings (10)
  • Domestika Inc

    • Upheld
    • Social media (paid ad)
    • 26 November 2025

    A paid-for Facebook post for an online course provider misleadingly gave the impression that an offer was a one-off purchase when it was only available when signing up to a free trial of a subscription.

  • Storage Giant Ltd

    • Upheld
    • Email, Website (own site)
    • 26 November 2025

    Two web pages and an email for a self-storage company made best price guaranteed claims without evidence to support them. They also failed to make sure that quoted prices reflected the total cost people would pay and didn’t make clear when prices were promotional or subject to significant...

  • Select Specs Ltd

    • Upheld
    • Television, Social media (own site)
    • 12 November 2025

    A TV and YouTube ad for a glasses retailer made misleading and unverifiable price comparisons with competitor products. The ads also made misleading pricing claims, including by failing to make minimum order requirements and non-optional delivery charges sufficiently clear.

  • Alibaba.com Singapore E-commerce Private Ltd t/a AliExpress

    • Upheld
    • Search (paid), Email
    • 17 September 2025

    An email and paid-for Google search ad for AliExpress made misleading price statements.

  • Amazon Europe Core Sarl t/a Amazon.co.uk

    • Upheld
    • Website (own site)
    • 06 August 2025

    A webpage on Amazon.co.uk showed unclear options to purchase Amazon Prime and was misleading for consumers.

  • Octopus Energy Ltd

    • Upheld
    • Social media (paid ad)
    • 30 July 2025

    A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.

  • Origin Sleep UK Ltd t/a Origin Mattress

    • Upheld
    • Website (own site)
    • 30 July 2025

    A website for Origin Mattress made misleading claims about reference prices and associated savings.

  • MyFlowers Ltd t/a MyFlowers

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad and a website for a flower delivery service misleadingly implied that same-day delivery was available in all instances and for all UK addresses.

  • Viagogo GmbH

    • Upheld
    • Audio (podcast)
    • 09 April 2025

    A podcast ad claimed that over half the events listed on Viagogo had tickets selling below face value when this wasn’t the case.

  • Gemporia Ltd

    • Upheld
    • Television
    • 05 March 2025

    A teleshopping presentation misleadingly compared the price of a product to the price of a non-identical competitor product and failed to substantiate price statements.