Rulings (28)
  • Tonic Nutrition Ltd t/a Tonic Health

    • Upheld
    • Internet (website content), Social media (own site)
    • 16 July 2025

    A website review page and an Instagram reel, for a sleep supplement, featured misleading customer reviews and made unauthorised specific and comparative health claims.

  • Trip Drink Ltd

    • Upheld
    • Website (own site)
    • 16 July 2025

    A website for TRIP drinks, made unauthorised claims that the drink could prevent, cure or treat human disease. As well as unauthorised nutrition and health claims.

  • Chequp Health Ltd

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.

  • Detox Today

    • Upheld
    • Website (own site)
    • 09 July 2025

    A website homepage for an alcohol addiction help and support service misleadingly implied that the advertiser directly provided registered medical treatment.

  • Express Healthcare Ltd t/a pharmacyonline.co.uk

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for obesity treatment jabs promoted prescription-only medicines to the public, against the law and our rules.

  • Hexpress Healthcare Ltd t/a HealthExpress.co.uk

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Meta ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Juniper Technologies UK Ltd

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Nipper&Co Ltd t/a Nipper & Co

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Facebook ad for a lactation tea made unauthorised specific health claims.

  • PharmaRx Ltd t/a Cloud Pharmacy

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.

  • Phlo Technologies Ltd t/a Phlo Clinic

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.

  • Phlo Technologies Ltd t/a Phlo Clinic

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • SemaPen Ltd

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google ad for a weight-loss pen program promoted prescription-only medicines to the public, against the law and our rules.

  • Yazen Health AB t/a Yazen

    • Upheld
    • Social media (influencer or affiliate ad)
    • 09 July 2025

    An Instagram post by Gemma Collins promoting a weight-loss app and medication advertised prescription-only medicines to the public, against the law and our rules.

  • Kenvue UK Ltd t/a Listerine

    • Upheld
    • Television
    • 02 July 2025

    A TV ad misleadingly exaggerated the performance of a product.

  • Wowcher Ltd

    • Upheld
    • Website (own site)
    • 02 July 2025

    A website made misleading savings claims.

  • SaffPro

    • Upheld
    • 25 June 2025

    A TikTok post and a paid-for Facebook ad made unauthorised specific health claims, claimed that a food supplement could prevent, treat or cure ADHD and irresponsibly encouraged people to stop taking medically prescribed treatments for ADHD.

  • Menwell Ltd t/a Manual

    • Upheld
    • Search (paid)
    • 04 June 2025

    A paid-for Google ad promoted a prescription-only medicine to the general public.

  • Royal Society for the Prevention of Cruelty to Animals t/a RSPCA

    • Not upheld
    • Poster, Television, Internet (video)
    • 07 May 2025

    A YouTube video, TV ad and poster didn't misleadingly represent the welfare standards afforded to animals farmed under the RSPCA Assured scheme.

  • 2XU UK Limited

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA.

  • Montdog Ltd t/a Wild Pack

    • Upheld
    • Social media (own site)
    • 16 April 2025

    Two posts for dogfood company on their Instagram page featured videos of Geogia Toffolo made misleading claims that other pet food products posed significant health risks or led to chronic diseases, the provenance of ingredients in other pet food products and discredited or denigrated other competitors’ products.