Rulings (34)
  • Menwell Ltd t/a Voy

    • Upheld
    • Search (paid)
    • 17 September 2025

    A paid-for Google ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.

  • Person(s) Unknown t/a YourDailyPatch

    • Upheld
    • Search (paid)
    • 17 September 2025

    A paid-for Google ad for diet patches made unsubstantiated and misleading claims that their patch could assist with fat burning and weight-loss.

  • SJC&M Ltd t/a Scar Erase

    • Upheld in part
    • Internet (classified)
    • 17 September 2025

    A product listing on Amazon for scar treatments made unsubstantiated efficacy claims about the treatment period and exaggerated the products efficacy in before and after photos. We also investigated whether the ad made medical claims that broke the rules but we didn’t find it to be in breach.

  • Arrae Inc

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Evolution Slimming Ltd

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    A paid-for Meta ad for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Myota GmbH

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Facebook ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Ovira Australia t/a Ovira UK

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • The Clean Supps LLC t/a Inno Supps

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Marks and Spencer plc

    • Upheld in part
    • Email, App (own claim), Website (own site)
    • 23 July 2025

    A page within the Marks and Spencer app was socially irresponsible by portraying a model as unhealthily thin. A website, email and second app page were also investigated but did not break the rules.

  • Asos.com Ltd

    • Not upheld
    • App (own claim)
    • 16 July 2025

    An in-app ad for a clothing company, was not irresponsible and did not promote an unhealthy body image.

  • Tonic Nutrition Ltd t/a Tonic Health

    • Upheld
    • Internet (website content), Social media (own site)
    • 16 July 2025

    A website review page and an Instagram reel, for a sleep supplement, featured misleading customer reviews and made unauthorised specific and comparative health claims.

  • Trip Drink Ltd

    • Upheld
    • Website (own site)
    • 16 July 2025

    A website for TRIP drinks, made unauthorised claims that the drink could prevent, cure or treat human disease. As well as unauthorised nutrition and health claims.

  • Chequp Health Ltd

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.

  • Detox Today

    • Upheld
    • Website (own site)
    • 09 July 2025

    A website homepage for an alcohol addiction help and support service misleadingly implied that the advertiser directly provided registered medical treatment.

  • Express Healthcare Ltd t/a pharmacyonline.co.uk

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for obesity treatment jabs promoted prescription-only medicines to the public, against the law and our rules.

  • Hexpress Healthcare Ltd t/a HealthExpress.co.uk

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Meta ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Juniper Technologies UK Ltd

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Nipper&Co Ltd t/a Nipper & Co

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Facebook ad for a lactation tea made unauthorised specific health claims.

  • PharmaRx Ltd t/a Cloud Pharmacy

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.

  • Phlo Technologies Ltd t/a Phlo Clinic

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.