Rulings (25)
  • Indigo Sun Retail Ltd t/a Indigo Sun

    • Upheld
    • Website (own site)
    • 17 September 2025

    A website for a sunbed tanning salon company made misleading and irresponsible claims about the health benefits that could be obtained from the use of sunbeds.

  • L'Oréal (UK) Ltd t/a La Roche – Posay

    • Upheld in part
    • Internet (classified)
    • 17 September 2025

    A product listing on the La Roche Posay website didn’t provide sufficient information to allow consumers to verify comparisons with identifiable competitors. We also investigated whether the ad made unsubstantiated claims but didn’t find it to be in breach of the rules.

  • Person(s) Unknown t/a YourDailyPatch

    • Upheld
    • Search (paid)
    • 17 September 2025

    A paid-for Google ad for diet patches made unsubstantiated and misleading claims that their patch could assist with fat burning and weight-loss.

  • Colgate-Palmolive (UK) Ltd

    • Upheld
    • 20 August 2025

    A TV ad for Sanex shower gel was likely to cause serious offence by featuring a racial stereotype.

  • Arrae Inc

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Cheeky Baby Products Ltd

    • Upheld
    • Website (own site)
    • 06 August 2025

    A blog post misleadingly implied that reusable nappies could help earlier toilet training.

  • Evolution Slimming Ltd

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    A paid-for Meta ad for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Myota GmbH

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Facebook ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Ovira Australia t/a Ovira UK

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • The Clean Supps LLC t/a Inno Supps

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Marks and Spencer plc

    • Upheld in part
    • Email, App (own claim), Website (own site)
    • 23 July 2025

    A page within the Marks and Spencer app was socially irresponsible by portraying a model as unhealthily thin. A website, email and second app page were also investigated but did not break the rules.

  • Asos.com Ltd

    • Not upheld
    • App (own claim)
    • 16 July 2025

    An in-app ad for a clothing company, was not irresponsible and did not promote an unhealthy body image.

  • Chequp Health Ltd

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.

  • Express Healthcare Ltd t/a pharmacyonline.co.uk

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for obesity treatment jabs promoted prescription-only medicines to the public, against the law and our rules.

  • Hexpress Healthcare Ltd t/a HealthExpress.co.uk

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Meta ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Juniper Technologies UK Ltd

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • PharmaRx Ltd t/a Cloud Pharmacy

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.

  • Phlo Technologies Ltd t/a Phlo Clinic

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.

  • Phlo Technologies Ltd t/a Phlo Clinic

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • SemaPen Ltd

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google ad for a weight-loss pen program promoted prescription-only medicines to the public, against the law and our rules.