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Indigo Sun Retail Ltd t/a Indigo Sun
A website for a sunbed tanning salon company made misleading and irresponsible claims about the health benefits that could be obtained from the use of sunbeds.
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L'Oréal (UK) Ltd t/a La Roche – Posay
A product listing on the La Roche Posay website didn’t provide sufficient information to allow consumers to verify comparisons with identifiable competitors. We also investigated whether the ad made unsubstantiated claims but didn’t find it to be in breach of the rules.
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Person(s) Unknown t/a YourDailyPatch
A paid-for Google ad for diet patches made unsubstantiated and misleading claims that their patch could assist with fat burning and weight-loss.
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Colgate-Palmolive (UK) Ltd
A TV ad for Sanex shower gel was likely to cause serious offence by featuring a racial stereotype.
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Arrae Inc
Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Cheeky Baby Products Ltd
A blog post misleadingly implied that reusable nappies could help earlier toilet training.
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Evolution Slimming Ltd
A paid-for Meta ad for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Myota GmbH
Two paid-for Facebook ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Ovira Australia t/a Ovira UK
Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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The Clean Supps LLC t/a Inno Supps
Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Marks and Spencer plc
A page within the Marks and Spencer app was socially irresponsible by portraying a model as unhealthily thin. A website, email and second app page were also investigated but did not break the rules.
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Asos.com Ltd
An in-app ad for a clothing company, was not irresponsible and did not promote an unhealthy body image.
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Chequp Health Ltd
A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.
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Express Healthcare Ltd t/a pharmacyonline.co.uk
A paid-for Google search ad for obesity treatment jabs promoted prescription-only medicines to the public, against the law and our rules.
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Hexpress Healthcare Ltd t/a HealthExpress.co.uk
A paid-for Meta ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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Juniper Technologies UK Ltd
A paid-for Google search ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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PharmaRx Ltd t/a Cloud Pharmacy
A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.
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Phlo Technologies Ltd t/a Phlo Clinic
A paid-for Google search ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.
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Phlo Technologies Ltd t/a Phlo Clinic
A paid-for Google search ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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SemaPen Ltd
A paid-for Google ad for a weight-loss pen program promoted prescription-only medicines to the public, against the law and our rules.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (25)

