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Express Healthcare Ltd t/a pharmacyonline.co.uk
A paid-for Meta ad and website for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.
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HealthTracker Apps t/a Blood Pressure Monitor App
Two paid-for in-app ads for a health app made medical claims for a product that wasn’t registered as a medical device and misleadingly implied that their app could monitor blood pressure and heart rate.
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Hume Health LLC t/a HumeHealth
Three paid-for YouTube ads and a paid-for Facebook ad for Hume Health made medical claims for products that weren’t registered as medical devices, discouraged essential treatment for conditions for which medical supervision should be sought and exaggerated the capabilities of their products.
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Novabeyond Ltd t/a Blood Pressure-Monitor Tracker App
An in-app ad and a paid-for Google ad for a health app made medical claims for a product that wasn’t registered as a medical device and made misleading claims that their product could monitor blood pressure.
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P&L Studio t/a Blood Pressure
A paid-for in-app ad for a health app misleadingly implied that it could monitor blood pressure and heart rate.
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Menwell Ltd t/a Voy
Three emails for an online pharmacy promoted prescription-only medicines to the public against the law and our rules. The ads were also socially irresponsible by creating an undue sense of urgency for people who were considering medicated weight-loss programmes.
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GLP-1 Pro Ltd t/a GuLP-1
Two webpages for a food supplement company made claims that a supplement could prevent, treat or cure human disease and made unauthorised health and medicinal claims. The ads also compared the effects of a food supplement to those associated with weight-loss prescr...
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Health Bridge Ltd t/a Zava
An advertorial promoting medicated weight-loss seen on the Mumsnet website didn’t make it clear it was an ad, used healthcare professionals to endorse a medicine and promoted prescription-only medicines to the public, against the law and our rules.
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Health Bridge Ltd t/a Zava
An Instagram post, TikTok video and a Facebook post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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MedExpress Enterprises Ltd t/a MedExpress
Three Instagram posts and a TikTok video for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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Menwell Ltd t/a Voy
Four Instagram ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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UK Meds Direct Ltd
Two TikTok ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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Manchester Fertility Services Ltd t/a Egg Donors UK
Two paid-for Facebook ads for Egg Donors UK trivialised the decision to donate eggs by emphasising the financial compensation.
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Chequp Health Ltd
A paid-for Facebook ad for weight-loss medication promoted prescription-only medicines to the public, against the law and our rules, and irresponsibly exploited people’s insecurities around body image.
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Chike Tech Ltd t/a Brainlab
A paid-for Facebook ad for a cognitive test company misleadingly claimed that their product could detect the signs of Alzheimer’s and discouraged essential treatment for a condition for which medical treatment should be sought.
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MedExpress Enterprises Ltd t/a Bark
A paid-for Instagram ad promoted prescription-only medicines to the public against the law and our rules. The ad also encouraged new mothers to prioritise losing weight by using weight-loss medication which carried safety warnings for people who were breastfeeding, exploited their insecurities about body...
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WLO Ltd t/a SkinnyJab
Two TikTok posts, a website and an Instagram post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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Person(s) Unknown t/a YourDailyPatch
A paid-for Google ad for diet patches made unsubstantiated and misleading claims that their patch could assist with fat burning and weight-loss.
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Arrae Inc
Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Evolution Slimming Ltd
A paid-for Meta ad for food supplements made unauthorised and misleading medical and health claims for weight loss.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (34)

