Rulings (32)
  • Care Pharma Bradford Ltd t/a The Care Pharmacy

    • Upheld
    • Search (paid)
    • 07 October 2026

    A paid-for Google search ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.

  • Express Healthcare Ltd t/a pharmacyonline

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    Two paid-for Meta ads and a website for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.

  • Juniper Technologies UK Ltd

    • Upheld
    • Search (paid)
    • 07 October 2026

    A paid-for Google ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.

  • MedExpress Enterprises Ltd t/a MedExpress

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    A paid-for Facebook ad for MedExpress promoted prescription-only medicines to the public, against the law and our rules.

  • Menwell Ltd t/a Do Health

    • Upheld
    • Social media (own site)
    • 07 October 2026

    Two ads for a health app incorporating a blood testing programme misleadingly implied that their blood tests could prevent and diagnose medical conditions or that their service could provide more tailored specific advice than pre-existing advice, without the evidence to support these claims.

  • Simple Online Healthcare Ltd t/a Simple Online Pharmacy

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    Two paid-for social media ads for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.

  • Hemios

    • Upheld
    • Social media (paid ad), Internet (display)
    • 09 September 2026

    A paid-for Facebook ad and a paid-for YouTube display ad for a magnetic bracelet made misleading claims in relation to weight-loss and improving erectile performance.

  • SheMed Ltd

    • Upheld
    • Social media (paid ad)
    • 02 September 2026

    A paid-for Reddit ad for a female-focused medical weight-loss service promoted weight-loss prescription-only medicines to the public, against the law and our rules, was likely to exploit consumers’ insecurities relating to body image and weight and was irresponsible.

  • The Monty Bojangles Co Ltd

    • Not upheld
    • Social media (paid ad)
    • 02 September 2026

    A paid-for Instagram ad for Monty Bojangles didn’t break the less healthy food rules because it was a small and medium-sized enterprise and was therefore exempt.   

  • BioIdentical Hormone Therapy Ltd t/a BioID Health

    • Upheld
    • Social media (paid ad)
    • 26 August 2026

    Two paid-for Facebook ads for a hormone health consultant made misleading claims that they could provide more effective tests and services for low testosterone than GPs and were irresponsible by implying that GPs were insufficiently thorough.

  • Fenix Biomed BV

    • Upheld
    • Website (own site)
    • 19 August 2026

    A website for a human tissue donation service misleadingly implied they were based in the UK.

  • Bolt Healthcare Ltd t/a Bolt Pharmacy

    • Upheld
    • 29 July 2026

    Two paid-for Facebook ads for an online pharmacy failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for advertising purposes as independent review sites. They also promoted weight loss prescription-only ...

  • Bolt Healthcare Ltd t/a Bolt Pharmacy

    • Upheld
    • 29 July 2026

    Two paid-for Facebook ads for an online pharmacy promoted weight loss prescription-only medicines to the public, against the law and our rules.

  • Kind Patches Ltd

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    A paid-for Facebook ad for a supplement company made claims that a supplement patch could help with weight-loss and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad was also socially irresponsible and incl...

  • Phlo Technologies Ltd

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    A paid-for Facebook ad promoted weight-loss prescription-only medicines to the public, against the law and our rules. 

  • Express Healthcare Ltd t/a pharmacyonline.co.uk

    • Upheld
    • Social media (paid ad)
    • 24 June 2026

    A paid-for Meta ad and website for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules. 

  • HealthTracker Apps t/a Blood Pressure Monitor App

    • Upheld
    • App (paid ad)
    • 17 June 2026

    Two paid-for in-app ads for a health app made medical claims for a product that wasn’t registered as a medical device and misleadingly implied that their app could monitor blood pressure and heart rate.

  • Hume Health LLC t/a HumeHealth

    • Upheld
    • Social media (paid ad)
    • 17 June 2026

    Three paid-for YouTube ads and a paid-for Facebook ad for Hume Health made medical claims for products that weren’t registered as medical devices, discouraged essential treatment for conditions for which medical supervision should be sought and exaggerated the capabilities of their products.

  • Novabeyond Ltd t/a Blood Pressure-Monitor Tracker App

    • Upheld
    • Search (paid)
    • 17 June 2026

    An in-app ad and a paid-for Google ad for a health app made medical claims for a product that wasn’t registered as a medical device and made misleading claims that their product could monitor blood pressure.

  • P&L Studio t/a Blood Pressure

    • Upheld
    • App (paid ad)
    • 17 June 2026

    A paid-for in-app ad for a health app misleadingly implied that it could monitor blood pressure and heart rate.