Rulings

Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.

Rulings (4)

Lloyds Bank plc
- Upheld
- 20 August 2025
A national press ad for Lloyds Banking Group, seen on 25 March 2025, included a photo of a black horse galloping past new homes with building work underway. Large text stated “£19.5 billion for social housing. And that’s just the start”. Smaller text underneath stated “Everyone deserves a safe place to call home. That’...
Cambridge Corporate Consultants Ltd t/a The Claims Guide
- Upheld
- Social media (own site)
- 16 April 2025
An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government.
Tesco Stores Ltd
- Not upheld
- Digital outdoor
- 12 February 2025
An outdoor digital poster comparing the Tesco Clubcard and Sainsbury’s Nectar loyalty card schemes wasn’t misleading.
Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE
- Upheld
- Social media (influencer or affiliate ad)
- 25 September 2024
Two Instagram stories on Mel Lloyd’s account featuring affiliate links weren't obviously identifiable as ads.

Informally resolved (0)

Mail order cases (0)

Database cases (0)