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ARSJ Holding Ltd
We upheld complaints against health claims in an ad for Brite Drinks.
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Tecnología Sostenible y Responsable SL (TSR) t/a Sustainable and Responsible Technology SL
A paid-for X ad made misleading claims about the effect of blue light on eyes.
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Ignite Sustainable Energy Ltd t/a ignitese.co.uk
Two paid-for Facebook and Instagram ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government.
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Bambooi Sustainable Enterprises Ltd t/a Bambooi
A Facebook ad and the website for an electric toothbrush manufacturer made misleading claims about the expected delivery date as well as misleading environmental claims.
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4AIR LLC
A paid-for Google ad, for 4AIR LLC misleadingly understated the environmental impact of their service.
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Barrhead Travel Service Ltd t/a Barrhead Travel
A paid-for Google ad for a travel agency gave a misleading impression of the advertised cruises’ environmental impact by failing to make the basis of environmental claims clear and not holding robust substantiation to support them.
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Air France-KLM
A paid-for Google ad gave a misleading impression of the airline’s environmental impact.
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Deutsche Lufthansa AG t/a Lufthansa
A paid-for Google ad gave a misleading impression of the airline’s environmental impact.
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Vacaciones eDreams, S.L. t/a eDreams
Two paid-for online display ads made unsubstantiated environmental claims.
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Floor Design Ltd t/a Flooring by Nature
A website failed to substantiate environmental claims and didn’t make clear that these claims referred to only part of a carpet, and the actions people would need to take for their carpet to successfully biodegrade.
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Mazda Motors UK Ltd
A paid-for Meta ad for the Mazda2 Hybrid car gave a misleading impression of the vehicle’s environment impact and made absolute claims that couldn’t be evidenced.
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Barclays Bank plc
A magazine ad was unlikely to give a misleading impression of Barclay’s overall contribution to carbon dioxide and greenhouse gas emissions.
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Energystore Ltd
A local press ad for a loft and wall cavity insulation installation company was misleading because it omitted material information about the government funding available for installing insulation products.
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Virgin Atlantic Airways Ltd t/a Virgin Atlantic
A radio ad for Virgin Atlantic included the unqualified claim "100% sustainable aviation fuel", which gave a misleading impression of the fuel's environmental impact.
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Hurtigruten UK Ltd t/a HX Hurtigruten Expeditions
A paid-for ad in a digital newspaper for a cruise made misleading and unsubstantiated claims about the environmental impact of the expedition and failed to make the basis of these environmental claims clear.
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Repsol SA
A paid-for online display ad for Repsol, misleadingly omitted material information including how and when Repsol would achieve net zero emissions, and the role that the development of biofuels would play in that plan.
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Petroliam Nasional Berhad t/a PETRONAS
A TV ad for Petronas misleadingly omitted material information about the balance of its current activities, its emissions, and the pathway to reducing them.
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Haven Power Ltd
A website post by an electricity supplier did not make misleading environmental claims.
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Sunshine Cruise Holidays Ltd t/a cruise 1st
A webpage advertising a cruise operator failed to make the basis of environmental and comparative claims clear, didn’t hold appropriate evidence to support such claims and omitted material information about the environmental impact of the cruises they sold.
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TravelCircle Ltd t/a Cruise Circle
A webpage advertising cruise operator failed to make the basis of environmental and comparative claims clear and didn’t substantiate the environmental claims made in relation to the full life cycle of a cruise.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (71)