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Dataverse Co. Limited t/a Gamehaus
Three paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.
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Huuuge Global Limited t/a Billionaire Casino
Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.
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Mazda Motors UK Ltd
A paid-for Meta ad for the Mazda2 Hybrid car gave a misleading impression of the vehicle’s environment impact and made absolute claims that couldn’t be evidenced.
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Mobee Co Ltd t/a Ignite Classic Slots
Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.
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Nike Retail BV
A paid-for X ad for The Sole Supplier, featuring Nike trainers, was misleading as most people would reasonably assume that the trainers were for adults when, in fact, they were intended for older children. The omission of this material information prompted people to click through and find out more.
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SpinX Games Ltd
Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.
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Zeroo Gravity Games LLC t/a Cash Tornado
Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.
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NothingFishy Ltd
A paid-for Instagram ad made claims that a food supplement could treat symptoms of Covid-19 and also made unauthorised specific health claims.
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Vodafone Ltd
A TV ad, paid-for X ad and website for Vodafone made unsubstantiated claims that their broadband services provided a nearly identical performance to BT's services, and that millions of BT broadband customers had already switched, or were actively considering switching, to Vodafone.
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Femgroup Ltd t/a Feminapause
A paid-for Facebook ad made claims that a supplement could treat symptoms of the menopause and misleadingly implied that the supplement had been approved by the Food Standards Agency.
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Mayborn (UK) Ltd t/a Tommee Tippee
A paid-for Instagram ad for a device for removing air particles from milk made unsubstantiated efficacy claims for treating colic and its symptoms.
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Hike Future Ltd t/a Hike Footwear
Three paid-for Facebook ads made misleading claims about a money back guarantee, made medical claims for unlicensed products and featured testimonials that weren’t genuine.
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Huel Ltd
Two paid-for Facebook ads for Huel featuring a testimonial from Steven Bartlett misleadingly omitted that he was one of the company's directors.
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The Edinburgh Herbal Dispensary Ltd t/a Napiers Edinburgh
Five TikTok ads made medicinal claims for an unlicenced product.
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ZOE Ltd
A paid-for Facebook ad for Zoe featuring a testimonial from Steven Bartlett misleadingly omitted that he was an investor in the company.
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Debenhams Brands Ltd t/a Debenhams
A paid-for Facebook ad for Debenhams made misleading and unsubstantiated savings claims
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Person(s) unknown t/a Nultqh GB
A paid-for Meta ad for a prostate patch made medicinal claims for an unlicensed product.
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Person(s) unknown t/a Mendio Life
A paid-for Meta ad which claimed that an acupressure clip could treat prostate issues made medical claims for a device that didn’t hold the applicable conformity marking and was not registered with the MHRA.
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Person(s) unknown t/a Cishx GB
A paid-for Meta ad which claimed that underwear could treat prostate issues made medical claims for a device that didn’t hold the applicable conformity marking and was not registered with the MHRA.
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Person(s) unknown t/a Cheerchest Cove
A paid-for Meta ad for prostate cream made medicinal claims for an unlicensed product.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (70)