Rulings (286)
  • Skincodes Aesthetics

    • Upheld
    • Social media (own site)
    • 11 May 2022

    We banned ads for marketing prescription-only medicine to the public.

  • Tesco Mobile Ltd t/a Tesco Mobile

    • Upheld in part
    • National newspaper (paid ad), Poster, Social media (paid ad)
    • 11 May 2022

    We banned ads for replacing expletives with food terms.

  • Festival Free Bets

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 May 2024

    A post on Astrid Wett’s X (formerly Twitter) page, advertising a company that collated betting offers, broke gambling ad rules by featuring someone under 25.

  • Lead Pronto Ltd t/a LeadPronto

    • Upheld
    • Social media (paid ad)
    • 11 December 2024

    Four paid-for Meta ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government, falsely implied that they themselves were offering grants for a free boiler, and didn’t make the nature of their business clear.

  • Addiction Recovery Systems Ltd t/a Rehab Guide

    • Upheld
    • Internet (website content)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business and that they provided treatment directly at clinics they operated and also failed to make clear that they received a commission for their service.

  • The Pure Gold Group Ltd t/a The Pure Gold Company

    • Upheld
    • Website (paid ad)
    • 20 November 2024

    Two paid-for Google ads failed to make clear that gold investment was unregulated and that the value of investments was variable.

  • Borthwick Group (Energy) Ltd

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad from a credit broker misleadingly suggested that it had been endorsed or approved by the BBC.

  • Warners Group Publications plc

    • Upheld
    • Internet (social networking)
    • 01 April 2020

    A Facebook post for a railway magazine promoting a goody bag was banned for failing to disclose that buyers would be tied into a yearly subscription.

  • GB Sports Advisors Ltd t/a Geoff Banks Online

    • Upheld
    • Internet (on own site)
    • 17 July 2024

    A website ad offering a free bet failed to include all the significant conditions of the promotion.

  • Easy Consulting SL t/a Sky Breaks

    • Upheld
    • Internet (website content)
    • 11 January 2023

    A prize promotion on a travel agency’s website misleadingly omitted significant conditions.

  • 888 UK Ltd

    • Upheld
    • Website (ad feature)
    • 10 November 2021

    A website advertorial for a slot machine app was banned for misleadingly implying that offers were time-limited and for making other misleading claims.

  • Hurtigruten UK Ltd t/a HX Hurtigruten Expeditions

    • Upheld
    • Internet
    • 17 July 2024

    A paid-for ad in a digital newspaper for a cruise made misleading and unsubstantiated claims about the environmental impact of the expedition and failed to make the basis of these environmental claims clear. 

  • May Health Tourism Services t/a MAYCLINIK

    • Upheld
    • Search (paid)
    • 24 January 2024

    A paid-for Google search ad made misleading and irresponsible claims about safety, and made references that trivialised the decision to undergo cosmetic surgery.

  • One Source Digital Ltd

    • Upheld
    • Social media (paid ad)
    • 16 August 2023

    A paid-for Facebook ad for an ECO funding and government grant scheme misleadingly implied that the company was endorsed by or affiliated with the UK Government.

  • Red Miracle Group t/a Domino’s Pizza

    • Upheld
    • Leaflet
    • 19 July 2023

    A promotion offered in a leaflet for Domino’s Pizza was not administered fairly and was likely to have caused participants unnecessary disappointment.

  • PlanetArt UK Ltd t/a FreePrints

    • Upheld
    • App (own claim)
    • 03 August 2022

    An ad on the company’s app misleadingly told consumers they could get free photo prints, without mentioning postage charges.

  • Asos.com Ltd

    • Upheld
    • Email
    • 05 May 2021

    A marketing communication email from ASOS was banned for implying all their products were included in an offer when this was not the case.

  • Wickes Building Supplies Ltd t/a Wickes Building Supplies Ltd

    • Not upheld
    • Television
    • 25 March 2020

    A TV ad for Wickes’ free design service was not misleading.

  • Alchemy Bros Ltd t/a Energy Grant Access

    • Upheld
    • Social media (paid ad)
    • 11 December 2024

    A paid-for Meta ad offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the Scottish Government, falsely implied that they were acting for purposes outside their trade and didn’t make their commercial intent clear.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Website (own site), Social media (own site)
    • 27 May 2020

    A paid social media ad and a website for Skinny Sauce products made nutrition claims that implied they were calorie-free or energy free when they did not meet the conditions of use for the claims.

Informally resolved (397)
  • Free Lucky Lottery

    • 10 March 2021
    • Number of complaints: 1

  • Digital Adventures Ltd t/a Free Bingo Genie, Strike Wild

    • 04 September 2024
    • Number of complaints: 1

  • Colibri SAS

    • 09 June 2021
    • Number of complaints: 1

  • SimplyCook Ltd

    • 14 April 2021
    • Number of complaints: 1

  • Rituals Cosmetics eCommerce BV

    • 30 September 2020
    • Number of complaints: 1

  • Leads By Example Ltd t/a Freetreats.co.uk

    • 18 March 2020
    • Number of complaints: 1

  • AG1 UK Enterprise Ltd

    • 05 February 2025
    • Number of complaints: 1

  • Amazon Europe Core Sarl t/a Amazon.co.uk

    • 30 October 2024
    • Number of complaints: 1

  • Parkdean Resorts UK Ltd

    • 20 March 2024
    • Number of complaints: 1

  • Grocery Delivery E-Services UK Ltd

    • 21 February 2024
    • Number of complaints: 1

  • Moy Park Ltd

    • 19 July 2023
    • Number of complaints: 1

  • Samsung Electronics (UK) Ltd

    • 22 February 2023
    • Number of complaints: 1

  • Samsung Electronics (UK) Ltd

    • 21 September 2022
    • Number of complaints: 1

  • Boots UK Ltd

    • 01 June 2022
    • Number of complaints: 1

  • Vision Express (UK) Ltd

    • 19 January 2022
    • Number of complaints: 1

  • First Class Learning Ltd

    • 21 April 2021
    • Number of complaints: 1

  • DSG Retail Ltd

    • 24 February 2021
    • Number of complaints: 1

  • Serenata Flowers Ltd

    • 03 June 2020
    • Number of complaints: 2

  • Jet2holidays Ltd

    • 25 March 2020
    • Number of complaints: 1

  • Estee Lauder Cosmetics Ltd t/a Estée Lauder UK, La Mer UK

    • 29 January 2025
    • Number of complaints: 1