Rulings (294)
  • Skincodes Aesthetics

    • Upheld
    • Social media (own site)
    • 11 May 2022

    We banned ads for marketing prescription-only medicine to the public.

  • Tesco Mobile Ltd t/a Tesco Mobile

    • Upheld in part
    • National newspaper (paid ad), Poster, Social media (paid ad)
    • 11 May 2022

    We banned ads for replacing expletives with food terms.

  • Festival Free Bets

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 May 2024

    A post on Astrid Wett’s X (formerly Twitter) page, advertising a company that collated betting offers, broke gambling ad rules by featuring someone under 25.

  • Friction Free Shaving Ltd

    • Upheld
    • Internet (on own site)
    • 15 January 2020

    Claims on a website for a razor subscription service were misleading.

  • The Hut.com Ltd t/a lookfantastic.com

    • Upheld
    • Internet (on own site)
    • 26 June 2019

    a red box with text that stated "Free Elemis Reviving Kit". Underneath was an image … of the kit and text that read "FREE ELEMIS REVIVING KIT...Free Elemis Revising Kit when you spend … with text that stated "Free Go Big Treatment 30ml + Pret a Powder". Underneath was an image

    complimentary items and was informed conditions applied to the offer, challenged whether the claims "FREE … ELEMIS REVIVING KIT" and "FREE GO BIG TREATMENT 30ML + PRET A POWDER" were misleading … the free gifts in ads (a) and (b) they had to spend a minimum of a certain amount on the

  • BrewDog Plc

    • Upheld
    • Poster
    • 18 December 2019

    A slogan on an outdoor poster for a brewing company broke the rules around social responsibility and offence.

  • Borthwick Group (Energy) Ltd

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad from a credit broker misleadingly suggested that it had been endorsed or approved by the BBC.

  • Warners Group Publications plc

    • Upheld
    • Internet (social networking)
    • 01 April 2020

    A Facebook post for a railway magazine promoting a goody bag was banned for failing to disclose that buyers would be tied into a yearly subscription.

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 18 September 2019

    A TV ad for Coral was banned for encouraging repetitive participation in gambling.

  • Little Knights Ltd t/a Little Knights

    • Upheld in part
    • Internet (on own site)
    • 03 July 2019

    the heading stated “Little Knights is 100% VOC free, allergen free and odour-free.”

    following claim was misleading and could be substantiated: 1. “100% VOC-free” Lakeland … . “Zero-Emission” 1. & 2. Little Knights said that the “VOC-free” claim meant … Knights is 100% VOC-free, allergen free and odour-free. It releases NO toxic emissions into the air

  • Easy Consulting SL t/a Sky Breaks

    • Upheld
    • Internet (website content)
    • 11 January 2023

    A prize promotion on a travel agency’s website misleadingly omitted significant conditions.

  • 888 UK Ltd

    • Upheld
    • Website (ad feature)
    • 10 November 2021

    A website advertorial for a slot machine app was banned for misleadingly implying that offers were time-limited and for making other misleading claims.

  • Cashino Gaming Ltd t/a Merkur Cashino

    • Not Upheld
    • Ambient, Leaflet
    • 20 November 2019

    A promotion for Cashino Gaming on a bus ticket did not break the gambling ad targeting rules.

  • Itch Petcare Ltd

    • Not upheld
    • Poster
    • 16 October 2019

    A billboard ad for flea treatment did not break the rules around harm and offence.

  • May Health Tourism Services t/a MAYCLINIK

    • Upheld
    • Search (paid)
    • 24 January 2024

    A paid-for Google search ad made misleading and irresponsible claims about safety, and made references that trivialised the decision to undergo cosmetic surgery.

  • One Source Digital Ltd

    • Upheld
    • Social media (paid ad)
    • 16 August 2023

    A paid-for Facebook ad for an ECO funding and government grant scheme misleadingly implied that the company was endorsed by or affiliated with the UK Government.

  • Red Miracle Group t/a Domino‚Äôs Pizza

    • Upheld
    • Leaflet
    • 19 July 2023

    A promotion offered in a leaflet for Domino’s Pizza was not administered fairly and was likely to have caused participants unnecessary disappointment.

  • PlanetArt UK Ltd t/a FreePrints

    • Upheld
    • App (own claim)
    • 03 August 2022

    An ad on the company’s app misleadingly told consumers they could get free photo prints, without mentioning postage charges.

  • Asos.com Ltd

    • Upheld
    • Email
    • 05 May 2021

    A marketing communication email from ASOS was banned for implying all their products were included in an offer when this was not the case.

  • Wickes Building Supplies Ltd t/a Wickes Building Supplies Ltd

    • Not upheld
    • Television
    • 25 March 2020

    A TV ad for Wickes’ free design service was not misleading.

Informally resolved (367)
  • Free Lucky Lottery

    • 10 March 2021
    • Number of complaints: 1

  • Colibri SAS

    • 09 June 2021
    • Number of complaints: 1

  • SimplyCook Ltd

    • 14 April 2021
    • Number of complaints: 1

  • Rituals Cosmetics eCommerce BV

    • 30 September 2020
    • Number of complaints: 1

  • Leads By Example Ltd t/a Freetreats.co.uk

    • 18 March 2020
    • Number of complaints: 1

  • Parkdean Resorts UK Ltd

    • 20 March 2024
    • Number of complaints: 1

  • Grocery Delivery E-Services UK Ltd

    • 21 February 2024
    • Number of complaints: 1

  • Moy Park Ltd

    • 19 July 2023
    • Number of complaints: 1

  • Samsung Electronics (UK) Ltd

    • 22 February 2023
    • Number of complaints: 1

  • Samsung Electronics (UK) Ltd

    • 21 September 2022
    • Number of complaints: 1

  • Boots UK Ltd

    • 01 June 2022
    • Number of complaints: 1

  • Vision Express (UK) Ltd

    • 19 January 2022
    • Number of complaints: 1

  • First Class Learning Ltd

    • 21 April 2021
    • Number of complaints: 1

  • DSG Retail Ltd

    • 24 February 2021
    • Number of complaints: 1

  • Serenata Flowers Ltd

    • 03 June 2020
    • Number of complaints: 2

  • Jet2holidays Ltd

    • 25 March 2020
    • Number of complaints: 1

  • Fertility Focus Ltd

    • 05 June 2019
    • Number of complaints: 1

    Media: Email

  • Clarson Ltd t/a Raffleaid, Raffleade

    • 22 May 2024
    • Number of complaints: 19518

  • Sky UK Ltd

    • 01 May 2024
    • Number of complaints: 0

  • Apple (UK) Ltd

    • 27 September 2023
    • Number of complaints: 1