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Amazon Europe Core Sarl t/a Amazon.co.uk
A paid-for Instagram ad for Amazon Fresh UK broke the rules by featuring an identifiable less healthy food product.
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S&E1 Ltd t/a Morley's Woking
A paid-for Instagram ad for Morley’s broke the rules by featuring an identifiable less healthy food product.
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YO! Sushi UK Ltd t/a YO!
A paid-for Instagram post for YO! Sushi broke the rules by featuring an identifiable specific less healthy food product.
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Lidl Northern Ireland Ltd
An Instagram post for Lidl by influencer Emma Kearney broke the rules by featuring an identifiable less healthy food product.
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Iceland Foods Ltd t/a Iceland and The Food Warehouse
A banner ad and a display ad for Iceland Foods broke the rules by featuring identifiable less healthy food products.
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Domino's Pizza UK & Ireland Ltd t/a Domino's
A TV ad, Video on Demand ad and a YouTube ad for Domino’s broke the rules by featuring an identifiable less healthy food product.
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McDonald's Restaurants Ltd t/a McDonald's
A TV ad for McDonalds didn’t break the rules by featuring an identifiable less healthy product.
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Ferrero UK Ltd t/a Thorntons
A paid-for Instagram ad for Thorntons didn’t break the rules by featuring an identifiable less healthy food product.
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Uber Eats UK Ltd t/a Uber Eats
A Video on Demand pause ad for Uber Eats didn’t break the rules by featuring an identifiable less healthy product.
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Mars Wrigley Confectionery UK Ltd t/a Mars
A paid-for Instagram ad for M&M’s broke the rules by featuring an identifiable less healthy food product through the inclusion of a character that depicted a specific less healthy food product.
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Kentucky Fried Chicken (Great Britain) Ltd t/a KFC
A TV ad, Video on Demand and three paid-for social media ads for KFC didn’t break the rules by featuring an identifiable less healthy product.
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On The Beach Ltd
A TV ad for On the Beach didn’t break the rules by featuring an identifiable less healthy product.
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GDK International Ltd t/a German Doner Kebab
An Instagram ad for German Doner Kebab, posted by influencer John Fisher, didn’t break the rules by featuring an identifiable less healthy product.
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Papa John's (GB) Ltd t/a Papa Johns
A paid for Facebook ad for Papa John’s didn’t break the rules by featuring an identifiable less healthy product.
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Bubbleology UK-I Ltd t/a Bubbleology
A paid-for Instagram ad for a bubble tea company didn’t break the less healthy food rules because it was a small and medium-sized enterprise and was therefore exempt.
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Domino's Pizza UK & Ireland Ltd t/a Domino's
Two paid-for social media ads for Domino’s pizza didn’t break the rules by featuring an identifiable less healthy product.
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Patisserie Valerie Production Ltd t/a Patisserie Valerie
Three paid-for Google search ads for Patisserie Valerie didn’t break the less healthy food rules as they were a small or medium sized enterprise and therefore were exempt from the restrictions.
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Costcutter Supermarkets Group Ltd t/a Costcutter and Mondelez Europe Services GmbH – UK branch t/a Cadbury (Mondelez)
A webpage for Costcutter and Cadburys broke the rules by featuring an identifiable less healthy food product. Another ad was investigated but it didn’t break our rules.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (18)