-
Amazon Europe Core Sarl t/a Amazon.co.uk
A paid-for Instagram ad for Amazon Fresh UK broke the rules by featuring an identifiable less healthy food product.
-
Morley's (Fast Foods) Ltd
An Instagram post by Ellie Scotney for Morley’s UK broke the rules by featuring an identifiable less healthy food product.
-
S&E1 Ltd t/a Morley's Woking
A paid-for Instagram ad for Morley’s broke the rules by featuring an identifiable less healthy food product.
-
YO! Sushi UK Ltd
A paid-for Instagram post for YO! Sushi broke the rules by featuring an identifiable specific less healthy food product.
-
Lidl Northern Ireland Ltd
An Instagram post for Lidl by influencer Emma Kearney broke the rules by featuring an identifiable less healthy food product.
-
Iceland Foods Ltd t/a Iceland and The Food Warehouse
A banner ad and a display ad for Iceland Foods broke the rules by featuring identifiable less healthy food products.
-
Domino's Pizza UK & Ireland Ltd t/a Domino's
A TV ad, Video on Demand ad and a YouTube ad for Domino’s broke the rules by featuring an identifiable less healthy food product.
-
McDonald's Restaurants Ltd t/a McDonald's
A TV ad for McDonalds didn’t break the rules by featuring an identifiable less healthy product.
-
The Trade Desk, Inc
A promoted LinkedIn post from a media buying platform broke the rules by featuring an identifiable less healthy food.
-
McCain Foods (GB) Ltd t/a McCain Foodservice Solutions
A paid-for Facebook ad for McCain Foods and Five Akhi’s restaurants broke the rules by featuring an identifiable less healthy food product.
-
Harnbury Holdings Ltd t/a San Carlo
An Instagram post by Pamela Olender for the restaurant San Carlo Cicchetti wasn’t obviously identifiable as an ad and broke the rules by featuring an identifiable less healthy food product.
-
Ferrero UK Ltd t/a Thorntons
A paid-for Instagram ad for Thorntons didn’t break the rules by featuring an identifiable less healthy food product.
-
Uber Eats UK Ltd t/a Uber Eats
A Video on Demand pause ad for Uber Eats didn’t break the rules by featuring an identifiable less healthy product.
-
The Monty Bojangles Co Ltd
A paid-for Instagram ad for Monty Bojangles didn’t break the less healthy food rules because it was a small and medium-sized enterprise and was therefore exempt.
-
Mars Wrigley Confectionery UK Ltd t/a Mars
A paid-for Instagram ad for M&M’s broke the rules by featuring an identifiable less healthy food product through the inclusion of a character that depicted a specific less healthy food product.
-
Kentucky Fried Chicken (Great Britain) Ltd t/a KFC
A TV ad, Video on Demand and three paid-for social media ads for KFC didn’t break the rules by featuring an identifiable less healthy product.
-
On The Beach Ltd
A TV ad for On the Beach didn’t break the rules by featuring an identifiable less healthy product.
-
PLK Chicken UK Ltd t/a Popeyes
An Instagram ad by @onlyscrans and a paid-for Instagram ad for Popeyes didn’t break the rules by featuring an identifiable less healthy food product.
-
GDK International Ltd t/a German Doner Kebab
An Instagram ad for German Doner Kebab, posted by influencer John Fisher, didn’t break the rules by featuring an identifiable less healthy product.
-
Papa John's (GB) Ltd t/a Papa Johns
A paid for Facebook ad for Papa John’s didn’t break the rules by featuring an identifiable less healthy product.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (24)