Rulings (110)
  • Person(s) unknown t/a SuperVan Alcohol Delivery

    • Upheld
    • Social media (own site)
    • 01 December 2021

    A Facebook post for an alcohol delivery service was banned for encouraging excessive drinking and anti-social behaviour.

  • Detox Today

    • Upheld
    • Website (own site)
    • 09 July 2025

    A website homepage for an alcohol addiction help and support service misleadingly implied that the advertiser directly provided registered medical treatment.

  • Wild Drinks Group Ltd t/a Whisp Drinks

    • Upheld
    • Website (own site)
    • 07 July 2021

    A website post by a drinks company was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.

  • BrewDog plc

    • Upheld
    • Social media (paid ad)
    • 07 July 2021

    A paid-for Instagram post by Brewdog was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.

  • Phusion Projects LLC t/a FourLoko

    • Upheld
    • Social media (own site)
    • 21 May 2025

    An Instagram ad was socially irresponsible and encouraged people to adopt an unwise drinking style. 

  • OrganicSupplies GB

    • Upheld
    • Internet (website content)
    • 13 September 2023

    A product listing for a B12 vitamin injection kit promoted a prescription-only medicine (POM) to the public.

  • Wild Drinks Group Ltd t/a Whisp Drinks

    • Upheld
    • Social media (influencer or affiliate ad)
    • 29 June 2022

    We banned an ad on Rosie Breen’s TikTok page for making health claims about an alcoholic product, encouraging excessive drinking and featuring someone under 25 years of age.

  • Action Rehab

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they owned clinics and that they had been approved by a public body. It also failed to make clear that they received a commission for their service.

  • Addiction Recovery Systems Ltd t/a Rehab Guide

    • Upheld
    • Internet (website content)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business and that they provided treatment directly at clinics they operated and also failed to make clear that they received a commission for their service.

  • Mast-Jagermeister UK t/a Jägermeister

    • Upheld
    • Social media (paid ad)
    • 10 September 2025

    Two paid-for Facebook and Instagram ads for Jägermeister were socially irresponsible and implied that alcohol was a key component of the success of a social event.

  • Heineken UK Ltd t/a Heineken

    • Upheld in part
    • Internet (display)
    • 18 December 2024

    A paid-for online display ad for Heineken 0.0 didn’t include a prominent statement of ABV.

  • Bestway Retail Ltd t/a Bargain Booze

    • Upheld
    • Social media (paid ad)
    • 19 March 2025

    A paid-for Instagram and Facebook ad for alcohol which featured Father Christmas was of particular appeal to under-18s.   

  • Which Rehab Ltd

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they provided treatment directly at clinics they operated, that they had a direct relationship with insurers and that they had been approved by a public body. It also failed to make clear that t...

  • LEBOM Ltd

    • Upheld
    • Social media (paid ad)
    • 02 July 2025

    A paid-for Facebook ad and a paid-for X ad encouraged gambling behaviour that was socially irresponsible and encouraged excessive drinking.

  • Help 4 Addiction Ltd

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they provided treatment directly at clinics they operated and that a local rehab facility could be accessed using their website. It also didn’t make clear that they received commission for...

  • DrinkWell Beverages Ltd t/a Drinkwell

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    A paid-for Meta ad for an online alcohol retailer misleadingly implied a drink may be preferred due to its alcohol content and made non-permitted health and nutrition claims about alcoholic drinks.

  • UK Addiction Treatment Ltd t/a UKAT

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business and misleadingly suggested that their service was impartial and that they offered professional counselling treatment.

  • DRTY DRINKS Ltd

    • Upheld
    • Social media (own site)
    • 07 July 2021

    Two Instagram posts by a drinks company were banned for making misleading nutrition claims for an alcoholic drink and for encouraging excessive drinking.

  • Marren Healthcare Ltd

    • Upheld
    • Website (own site)
    • 08 January 2025

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they owned clinics and that local rehab centres could be accessed using their website. They also didn't make clear that they received a commission for their services.

  • Served Drinks Ltd t/a Served

    • Upheld in part
    • Social media (paid ad)
    • 06 July 2022

    Three ads on Facebook and Instagram were banned for making health and nutrition claims about an alcoholic product, and for implying alcohol can overcome boredom.

Informally resolved (63)
  • Beers of Europe Ltd

    • 20 December 2023
    • Number of complaints: 1

  • Becki Jones

    • 30 November 2022
    • Number of complaints: 1

  • Wiper & True Ltd

    • 12 February 2025
    • Number of complaints: 0

  • Les Grands Chais de France SAS t/a Nozeco

    • 06 August 2025
    • Number of complaints: 1

  • J Sainsbury plc

    • 20 November 2024
    • Number of complaints: 0

  • Small Beer Brew Co

    • 20 September 2023
    • Number of complaints: 1

  • Blockbusters NQ t/a Blockbusters NQ Bar

    • 22 May 2024
    • Number of complaints: 1

  • The Walt Disney Company Ltd

    • 29 November 2023
    • Number of complaints: 1

  • Wm Morrison Supermarkets plc

    • 06 April 2022
    • Number of complaints: 1

  • Ellers Farm Distillery Ltd

    • 09 April 2025
    • Number of complaints: 1

  • Not Another Beer Co Ltd t/a Lucky Saint

    • 14 August 2024
    • Number of complaints: 0

  • Spar (UK) Ltd t/a Spar

    • 20 August 2025
    • Number of complaints: 0

  • WHG (International) Ltd

    • 08 February 2023
    • Number of complaints: 1

  • Sentz Ltd

    • 04 August 2021
    • Number of complaints: 1

  • The British Honey Company plc

    • 31 March 2021
    • Number of complaints: 1

  • ADT-Healthcare Ltd

    • 03 April 2024
    • Number of complaints: 1

  • AR Helper Ltd

    • 18 December 2024
    • Number of complaints: 0

  • J Sainsbury plc

    • 02 August 2023
    • Number of complaints: 1

  • Colwith Farm Distillery

    • 30 March 2022
    • Number of complaints: 1

  • Nutritional You Ltd

    • 03 July 2024
    • Number of complaints: 0