Rulings (99)
  • BrewDog Plc

    • Upheld
    • Poster
    • 18 December 2019

    A slogan on an outdoor poster for a brewing company broke the rules around social responsibility and offence.

  • Wild Drinks Group Ltd t/a Whisp Drinks

    • Upheld
    • Website (own site)
    • 07 July 2021

    A website post by a drinks company was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.

  • Redee Solutions LLC

    • Upheld
    • Internet (social networking)
    • 30 October 2019

    A Facebook ad for an alcohol flush solution was banned for being socially irresponsible and for not holding adequate evidence to support their claims.

  • BrewDog plc

    • Upheld
    • Social media (paid ad)
    • 07 July 2021

    A paid-for Instagram post by Brewdog was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.

  • OrganicSupplies GB

    • Upheld
    • Internet (website content)
    • 13 September 2023

    A product listing for a B12 vitamin injection kit promoted a prescription-only medicine (POM) to the public.

  • Wild Drinks Group Ltd t/a Whisp Drinks

    • Upheld
    • Social media (influencer or affiliate ad)
    • 29 June 2022

    We banned an ad on Rosie Breen’s TikTok page for making health claims about an alcoholic product, encouraging excessive drinking and featuring someone under 25 years of age.

  • Bounce Back Drinks Ltd

    • Upheld
    • Regional press
    • 22 January 2020

    An advertorial for a health drink broke the rules for falsely implying endorsements and making unauthorised health claims.

  • Halewood International Ltd t/a Tequila Rose

    • Upheld in part
    • Internet (social networking)
    • 20 November 2019

    A post on Holly Ah-Thion’s Instagram account for Tequila Rose Liqueur broke the rules around alcohol ads featuring those who are or seem to be under 25 years of age.

  • DRTY DRINKS Ltd

    • Upheld
    • Social media (own site)
    • 07 July 2021

    Two Instagram posts by a drinks company were banned for making misleading nutrition claims for an alcoholic drink and for encouraging excessive drinking.

  • Reserve Ltd

    • Upheld
    • Email
    • 10 March 2021

    An email ad for an alcohol product was banned for encouraging excessive drinking.

  • Served Drinks Ltd t/a Served

    • Upheld in part
    • Social media (paid ad)
    • 06 July 2022

    Three ads on Facebook and Instagram were banned for making health and nutrition claims about an alcoholic product, and for implying alcohol can overcome boredom.

  • XC Trains Ltd t/a Cross Country Trains

    • Internet (website content)
    • 17 April 2024

    A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.

  • Global Brands Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 20 September 2023

    A TikTok ad for alcohol on Charly Anne Collard’s account was not immediately identifiable as an ad, was not appropriately targeted, irresponsibly condoned excessive drinking and featured individuals under the age of 25.

  • Serenity Rehabilitation Ltd t/a Serenity Addition Centres

    • Upheld
    • Website (own site)
    • 21 June 2023

    A website for a rehabilitation centre did not make clear that they were a referral company and implied that they owned clinics.  

  • Novielo London t/a Novielo London

    • Upheld
    • Internet (website content), Social media (own site)
    • 07 June 2023

    An Instagram post and website for an online home retailer irresponsibly encouraged the excessive consumption of alcohol and implied that alcohol had therapeutic qualities.

  • Litty Liquor

    • Upheld
    • Social media (influencer or affiliate ad)
    • 31 May 2023

    Three posts on an alcohol brand’s Instagram account broke our rules by featuring the rapper ArrDee who is under 25 years of age and encouraged excessive and irresponsible consumption of alcohol.

  • Willys Ltd t/a Willy's ACV

    • Upheld
    • Internet (website content), Social media (own site)
    • 15 March 2023

    Six ads for an apple cider vinegar made claims which were not authorised on the Great Britain nutrition and health claims register.

  • Hims & Hers UK Ltd

    • Upheld
    • Internet (website content)
    • 08 February 2023

    A website for a hair loss treatment retailer promoted unlicensed medicinal products and prescription-only medicines to the public.

  • Diageo Great Britain Ltd t/a Diageo

    • Not upheld
    • Television
    • 16 August 2023

    A TV ad for a gin company did not imply the success of a social occasion depended on the presence or consumption of alcohol or portray alcohol as capable of changing moods.

  • Pirate's Grog Rum Ltd

    • Upheld
    • Social media (paid ad)
    • 09 August 2023

    A paid for Facebook ad for a rum company irresponsibly implied that alcohol could overcome problems and that it had therapeutic qualities.

Informally resolved (71)
  • Cetox Healthcare Ltd

    • 15 April 2020
    • Number of complaints: 1

  • Luke Catleugh t/a lukecatleugh

    • 26 February 2020
    • Number of complaints: 1

  • Beers of Europe Ltd

    • 20 December 2023
    • Number of complaints: 1

  • Becki Jones

    • 30 November 2022
    • Number of complaints: 1

  • Easylife Group Ltd

    • 03 June 2020
    • Number of complaints: 1

  • CleanCo Ventures Ltd t/a CleanCo, The Clean Liquor Co Ltd

    • 10 March 2021
    • Number of complaints: 1

  • CleanCo Ventures Ltd t/a CleanCo, The Clean Liquor Co Ltd

    • 10 March 2021
    • Number of complaints: 1

  • Wm Morrison Supermarkets plc

    • 03 February 2021
    • Number of complaints: 1

  • Praesepe Holdings Ltd

    • 29 April 2020
    • Number of complaints: 1

  • Small Beer Brew Co

    • 20 September 2023
    • Number of complaints: 1

  • The Walt Disney Company Ltd

    • 29 November 2023
    • Number of complaints: 1

  • Wm Morrison Supermarkets plc

    • 06 April 2022
    • Number of complaints: 1

  • Tea Venture Ltd

    • 10 February 2021
    • Number of complaints: 1

  • WHG (International) Ltd

    • 08 February 2023
    • Number of complaints: 1

  • Sentz Ltd

    • 04 August 2021
    • Number of complaints: 1

  • The British Honey Company plc

    • 31 March 2021
    • Number of complaints: 1

  • Sports Supplements Ltd

    • 10 February 2021
    • Number of complaints: 1

  • The Clean Liquor Co Ltd

    • 02 September 2020
    • Number of complaints: 1

  • Hype Competitions Ltd

    • 29 July 2020
    • Number of complaints: 1

  • Liam Stewart t/a Heal the Hurt

    • 05 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)