Rulings (110)
  • Perrin Et Fils SAS t/a La Vieille Ferme

    • Upheld
    • Social media (paid ad)
    • 20 May 2026

    A paid-for TikTok ad for a wine company irresponsibly implied that alcohol had therapeutic qualities, portrayed alcohol as being capable of changing your mood and a source of nourishment and made health claims. The ad was also socially irresponsible by encouraging excessive drinking.

  • Bestway Retail Ltd t/a Bargain Booze

    • Upheld
    • Social media (paid ad)
    • 06 May 2026

    A paid-for Facebook ad for an alcohol retailer irresponsibly implied that alcohol could overcome loneliness. 

  • Sazerac UK Ltd t/a Hi-Spirits

    • Upheld
    • Poster
    • 01 April 2026

    A poster for an alcoholic drink was socially irresponsible by encouraging excessive drinking.

  • DrinkWell Beverages Ltd t/a Drinkwell

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    A paid-for Meta ad for an online alcohol retailer misleadingly implied a drink may be preferred due to its alcohol content and made non-permitted health and nutrition claims about alcoholic drinks.

  • Mark Anthony Brands (UK) Ltd t/a White Claw UK

    • Upheld
    • Social media (own site)
    • 25 March 2026

    An Instagram Highlight on White Claw UK’s page, an alcohol brand, featured three Stories showing individuals who appeared to be under 25, breaching the alcohol advertising rules.

  • CB Payments Ltd t/a Coinbase

    • Upheld
    • Poster, Video on demand
    • 28 January 2026

    A video on demand ad and three posters for Coinbase, a cryptocurrency trading platform, irresponsibly trivialised the risks of cryptocurrency investment and implied it was a solution to financial concerns associated with the cost of living.

  • Pernod Ricard UK Ltd t/a Absolut

    • Not upheld
    • Poster
    • 10 December 2025

    Digital escalator panels, posters and vinyl wall displays for Absolut Vodka were unlikely to particularly appeal to under-18s.

  • Voodoo Doll Ltd t/a MOJO Manchester

    • Upheld
    • Social media (paid ad)
    • 24 September 2025

    A paid-for Meta ad for a bar, which referenced alcoholic drinks, was irresponsible by being likely to have particular appeal to under-18s and by encouraging excessive drinking.

  • Au Vodka Ltd

    • Upheld
    • Social media (paid ad), Social media (influencer or affiliate ad)
    • 24 September 2025

    A TikTok post by influencer Lucinda Strafford, a paid-for Facebook post featuring influencer Kai Cenat and another paid-for Facebook post advertising AU Vodka were inappropriately targeted, directed at under-18s and featured people who were, or appeared to be, under-25.

  • Mast-Jagermeister UK t/a Jägermeister

    • Upheld
    • Social media (paid ad)
    • 10 September 2025

    Two paid-for Facebook and Instagram ads for Jägermeister were socially irresponsible and implied that alcohol was a key component of the success of a social event.

  • Heineken UK Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 10 September 2025

    An Instagram post by the comedian Al Nash advertising Strongbow, implied that alcohol was indispensable and took priority in life.

  • Locksley Distilling Co Ltd

    • Upheld
    • Social media (paid ad)
    • 27 August 2025

    A paid-for Facebook and Instagram ad for a bottle of gin implied that a drink may be preferred because of its higher alcohol content.

  • BrewDog plc

    • Upheld
    • Poster
    • 06 August 2025

    A poster broke the strict alcohol advertising rules because it implied that alcohol could overcome boredom, loneliness or other problems.

  • Detox Today

    • Upheld
    • Website (own site)
    • 09 July 2025

    A website homepage for an alcohol addiction help and support service misleadingly implied that the advertiser directly provided registered medical treatment.

  • LEBOM Ltd

    • Upheld
    • Social media (paid ad)
    • 02 July 2025

    A paid-for Facebook ad and a paid-for X ad encouraged gambling behaviour that was socially irresponsible and encouraged excessive drinking.

  • CLF Distribution Ltd

    • Upheld
    • Email
    • 11 June 2025

    An email misleadingly claimed that products only contained “naturally sweet ingredients”.

  • LiveScore Betting & Gaming (Gibraltar) Ltd t/a LiveScore Bet

    • Upheld
    • App (paid ad)
    • 04 June 2025

    Two in-app ads seen on the LiveScore app were inappropriately targeted towards under-18s.

  • Phusion Projects LLC t/a FourLoko

    • Upheld
    • Social media (own site)
    • 21 May 2025

    An Instagram ad was socially irresponsible and encouraged people to adopt an unwise drinking style. 

  • The Innovative Brewing Company Ltd t/a Prime Time Lager

    • Upheld
    • Poster
    • 16 April 2025

    A poster ad for Prime Time Lager made health and nutrition claims not permitted for alcoholic drinks.

  • Global Brands Ltd t/a VK

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram story posted by @vkdrink was socially irresponsible by implying that drinking alcohol could overcome boredom.

Informally resolved (60)
  • Spar (UK) Ltd t/a Spar

    • 20 August 2025
    • Number of complaints: 0

  • Ace Pizza (unconfirmed)

    • 20 August 2025
    • Number of complaints: 0

  • Les Grands Chais de France SAS t/a Nozeco

    • 06 August 2025
    • Number of complaints: 1

  • The Cotswold Brewing Company Ltd t/a Hawkstone

    • 06 August 2025
    • Number of complaints: 1

  • Bero Brewing Inc t/a BERO

    • 30 July 2025
    • Number of complaints: 1

  • Ellers Farm Distillery Ltd

    • 09 April 2025
    • Number of complaints: 1

  • The Recovery Trust

    • 09 April 2025
    • Number of complaints: 1

  • Served Drinks Ltd t/a Served

    • 19 February 2025
    • Number of complaints: 0

  • Castle Craig Hospital Ltd

    • 19 February 2025
    • Number of complaints: 1

  • Wiper & True Ltd

    • 12 February 2025
    • Number of complaints: 0

  • Ghost Innovations Ltd

    • 12 February 2025
    • Number of complaints: 1

  • Young & Co's Brewery plc t/a Young's Beer, Young & Co's Brewery plc

    • 22 January 2025
    • Number of complaints: 1

  • AR Helper Ltd

    • 18 December 2024
    • Number of complaints: 0

  • J Sainsbury plc

    • 20 November 2024
    • Number of complaints: 0

  • Dobbies Garden Centres Ltd

    • 20 November 2024
    • Number of complaints: 0

  • Halewood Artisanal Spirits (UK) Ltd t/a Halewood

    • 13 November 2024
    • Number of complaints: 1

  • Gin Bothy Ltd

    • 02 October 2024
    • Number of complaints: 1

  • ADT-Healthcare Ltd t/a Rehab 4 Addiction

    • 18 September 2024
    • Number of complaints: 1

  • Build Hollywood Ltd

    • 21 August 2024
    • Number of complaints: 0

    Media: Poster

  • Not Another Beer Co Ltd t/a Lucky Saint

    • 14 August 2024
    • Number of complaints: 0