Rulings (111)
  • Pernod Ricard UK Ltd t/a Absolut

    • Not upheld
    • Poster
    • 10 December 2025

    Digital escalator panels, posters and vinyl wall displays for Absolut Vodka were unlikely to particularly appeal to under-18s.

  • Voodoo Doll Ltd t/a MOJO Manchester

    • Upheld
    • Social media (paid ad)
    • 24 September 2025

    A paid-for Meta ad for a bar, which referenced alcoholic drinks, was irresponsible by being likely to have particular appeal to under-18s and by encouraging excessive drinking.

  • Au Vodka Ltd

    • Upheld
    • Social media (paid ad), Social media (influencer or affiliate ad)
    • 24 September 2025

    A TikTok post by influencer Lucinda Strafford, a paid-for Facebook post featuring influencer Kai Cenat and another paid-for Facebook post advertising AU Vodka were inappropriately targeted, directed at under-18s and featured people who were, or appeared to be, under-25.

  • Mast-Jagermeister UK t/a Jägermeister

    • Upheld
    • Social media (paid ad)
    • 10 September 2025

    Two paid-for Facebook and Instagram ads for Jägermeister were socially irresponsible and implied that alcohol was a key component of the success of a social event.

  • Heineken UK Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 10 September 2025

    An Instagram post by the comedian Al Nash advertising Strongbow, implied that alcohol was indispensable and took priority in life.

  • Locksley Distilling Co Ltd

    • Upheld
    • Social media (paid ad)
    • 27 August 2025

    A paid-for Facebook and Instagram ad for a bottle of gin implied that a drink may be preferred because of its higher alcohol content.

  • BrewDog plc

    • Upheld
    • Poster
    • 06 August 2025

    A poster broke the strict alcohol advertising rules because it implied that alcohol could overcome boredom, loneliness or other problems.

  • Detox Today

    • Upheld
    • Website (own site)
    • 09 July 2025

    A website homepage for an alcohol addiction help and support service misleadingly implied that the advertiser directly provided registered medical treatment.

  • LEBOM Ltd

    • Upheld
    • Social media (paid ad)
    • 02 July 2025

    A paid-for Facebook ad and a paid-for X ad encouraged gambling behaviour that was socially irresponsible and encouraged excessive drinking.

  • CLF Distribution Ltd

    • Upheld
    • Email
    • 11 June 2025

    An email misleadingly claimed that products only contained “naturally sweet ingredients”.

  • LiveScore Betting & Gaming (Gibraltar) Ltd t/a LiveScore Bet

    • Upheld
    • App (paid ad)
    • 04 June 2025

    Two in-app ads seen on the LiveScore app were inappropriately targeted towards under-18s.

  • Phusion Projects LLC t/a FourLoko

    • Upheld
    • Social media (own site)
    • 21 May 2025

    An Instagram ad was socially irresponsible and encouraged people to adopt an unwise drinking style. 

  • The Innovative Brewing Company Ltd t/a Prime Time Lager

    • Upheld
    • Poster
    • 16 April 2025

    A poster ad for Prime Time Lager made health and nutrition claims not permitted for alcoholic drinks.

  • Global Brands Ltd t/a VK

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram story posted by @vkdrink was socially irresponsible by implying that drinking alcohol could overcome boredom.

  • OceanSaver Ltd

    • Upheld
    • Website (own site), Television
    • 02 April 2025

    A website and TV ad made unsubstantiated environmental claims.

  • Bestway Retail Ltd t/a Bargain Booze

    • Upheld
    • Social media (paid ad)
    • 19 March 2025

    A paid-for Instagram and Facebook ad for alcohol which featured Father Christmas was of particular appeal to under-18s.   

  • Marren Healthcare Ltd

    • Upheld
    • Website (own site)
    • 08 January 2025

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they owned clinics and that local rehab centres could be accessed using their website. They also didn't make clear that they received a commission for their services.

  • Action Rehab

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they owned clinics and that they had been approved by a public body. It also failed to make clear that they received a commission for their service.

  • Addiction Recovery Systems Ltd t/a Rehab Guide

    • Upheld
    • Internet (website content)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business and that they provided treatment directly at clinics they operated and also failed to make clear that they received a commission for their service.

  • Heineken UK Ltd t/a Heineken

    • Upheld in part
    • Internet (display)
    • 18 December 2024

    A paid-for online display ad for Heineken 0.0 didn’t include a prominent statement of ABV.

Informally resolved (74)
  • Spar (UK) Ltd t/a Spar

    • 20 August 2025
    • Number of complaints: 0

  • Ace Pizza (unconfirmed)

    • 20 August 2025
    • Number of complaints: 0

  • Les Grands Chais de France SAS t/a Nozeco

    • 06 August 2025
    • Number of complaints: 1

  • The Cotswold Brewing Company Ltd t/a Hawkstone

    • 06 August 2025
    • Number of complaints: 1

  • Bero Brewing Inc t/a BERO

    • 30 July 2025
    • Number of complaints: 1

  • Ellers Farm Distillery Ltd

    • 09 April 2025
    • Number of complaints: 1

  • The Recovery Trust

    • 09 April 2025
    • Number of complaints: 1

  • Served Drinks Ltd t/a Served

    • 19 February 2025
    • Number of complaints: 0

  • Castle Craig Hospital Ltd

    • 19 February 2025
    • Number of complaints: 1

  • Wiper & True Ltd

    • 12 February 2025
    • Number of complaints: 0

  • Ghost Innovations Ltd

    • 12 February 2025
    • Number of complaints: 1

  • Young & Co's Brewery plc t/a Young's Beer, Young & Co's Brewery plc

    • 22 January 2025
    • Number of complaints: 1

  • AR Helper Ltd

    • 18 December 2024
    • Number of complaints: 0

  • J Sainsbury plc

    • 20 November 2024
    • Number of complaints: 0

  • Dobbies Garden Centres Ltd

    • 20 November 2024
    • Number of complaints: 0

  • Halewood Artisanal Spirits (UK) Ltd t/a Halewood

    • 13 November 2024
    • Number of complaints: 1

  • Gin Bothy Ltd

    • 02 October 2024
    • Number of complaints: 1

  • ADT-Healthcare Ltd t/a Rehab 4 Addiction

    • 18 September 2024
    • Number of complaints: 1

  • Build Hollywood Ltd

    • 21 August 2024
    • Number of complaints: 0

    Media: Poster

  • Not Another Beer Co Ltd t/a Lucky Saint

    • 14 August 2024
    • Number of complaints: 0