Rulings (106)
  • Cara Capsules Ltd t/a Home + Health

    • Upheld
    • Social media (paid ad), Website (own site)
    • 21 October 2026

    A paid-for Facebook ad and website for a dishwasher tablet company misleadingly claimed that standard dishwasher tablets were harmful to humans and made comparative claims about the toxicity, health and safety of dishwasher tablets, without enough evidence to support these claims.

  • Tilray Brands UK Ltd t/a BrewDog

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    Two paid-for Facebook posts for BrewDog were socially irresponsible and encouraged the excessive consumption of alcohol. The ads also portrayed alcohol as capable of changing mood.

  • Perrin Et Fils SAS t/a La Vieille Ferme

    • Upheld
    • Social media (paid ad)
    • 20 May 2026

    A paid-for TikTok ad for a wine company irresponsibly implied that alcohol had therapeutic qualities, portrayed alcohol as being capable of changing your mood and a source of nourishment and made health claims. The ad was also socially irresponsible by encouraging excessive drinking.

  • Bestway Retail Ltd t/a Bargain Booze

    • Upheld
    • Social media (paid ad)
    • 06 May 2026

    A paid-for Facebook ad for an alcohol retailer irresponsibly implied that alcohol could overcome loneliness. 

  • Sazerac UK Ltd t/a Hi-Spirits

    • Upheld
    • Poster
    • 01 April 2026

    A poster for an alcoholic drink was socially irresponsible by encouraging excessive drinking.

  • DrinkWell Beverages Ltd t/a Drinkwell

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    A paid-for Meta ad for an online alcohol retailer misleadingly implied a drink may be preferred due to its alcohol content and made non-permitted health and nutrition claims about alcoholic drinks.

  • Mark Anthony Brands (UK) Ltd t/a White Claw UK

    • Upheld
    • Social media (own site)
    • 25 March 2026

    An Instagram Highlight on White Claw UK’s page, an alcohol brand, featured three Stories showing individuals who appeared to be under 25, breaching the alcohol advertising rules.

  • CB Payments Ltd t/a Coinbase

    • Upheld
    • Poster, Video on demand
    • 28 January 2026

    A video on demand ad and three posters for Coinbase, a cryptocurrency trading platform, irresponsibly trivialised the risks of cryptocurrency investment and implied it was a solution to financial concerns associated with the cost of living.

  • Pernod Ricard UK Ltd t/a Absolut

    • Not upheld
    • Poster
    • 10 December 2025

    Digital escalator panels, posters and vinyl wall displays for Absolut Vodka were unlikely to particularly appeal to under-18s.

  • Voodoo Doll Ltd t/a MOJO Manchester

    • Upheld
    • Social media (paid ad)
    • 24 September 2025

    A paid-for Meta ad for a bar, which referenced alcoholic drinks, was irresponsible by being likely to have particular appeal to under-18s and by encouraging excessive drinking.

  • Au Vodka Ltd

    • Upheld
    • Social media (paid ad), Social media (influencer or affiliate ad)
    • 24 September 2025

    A TikTok post by influencer Lucinda Strafford, a paid-for Facebook post featuring influencer Kai Cenat and another paid-for Facebook post advertising AU Vodka were inappropriately targeted, directed at under-18s and featured people who were, or appeared to be, under-25.

  • Mast-Jagermeister UK t/a Jägermeister

    • Upheld
    • Social media (paid ad)
    • 10 September 2025

    Two paid-for Facebook and Instagram ads for Jägermeister were socially irresponsible and implied that alcohol was a key component of the success of a social event.

  • Heineken UK Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 10 September 2025

    An Instagram post by the comedian Al Nash advertising Strongbow, implied that alcohol was indispensable and took priority in life.

  • Locksley Distilling Co Ltd

    • Upheld
    • Social media (paid ad)
    • 27 August 2025

    A paid-for Facebook and Instagram ad for a bottle of gin implied that a drink may be preferred because of its higher alcohol content.

  • BrewDog plc

    • Upheld
    • Poster
    • 06 August 2025

    A poster broke the strict alcohol advertising rules because it implied that alcohol could overcome boredom, loneliness or other problems.

  • Detox Today

    • Upheld
    • Website (own site)
    • 09 July 2025

    A website homepage for an alcohol addiction help and support service misleadingly implied that the advertiser directly provided registered medical treatment.

  • LEBOM Ltd

    • Upheld
    • Social media (paid ad)
    • 02 July 2025

    A paid-for Facebook ad and a paid-for X ad encouraged gambling behaviour that was socially irresponsible and encouraged excessive drinking.

  • CLF Distribution Ltd

    • Upheld
    • Email
    • 11 June 2025

    An email misleadingly claimed that products only contained “naturally sweet ingredients”.

  • LiveScore Betting & Gaming (Gibraltar) Ltd t/a LiveScore Bet

    • Upheld
    • App (paid ad)
    • 04 June 2025

    Two in-app ads seen on the LiveScore app were inappropriately targeted towards under-18s.

  • Phusion Projects LLC t/a FourLoko

    • Upheld
    • Social media (own site)
    • 21 May 2025

    An Instagram ad was socially irresponsible and encouraged people to adopt an unwise drinking style. 

Informally resolved (54)
  • Spar (UK) Ltd t/a Spar

    • 20 August 2025
    • Number of complaints: 0

  • Ace Pizza (unconfirmed)

    • 20 August 2025
    • Number of complaints: 0

  • Les Grands Chais de France SAS t/a Nozeco

    • 06 August 2025
    • Number of complaints: 1

  • The Cotswold Brewing Company Ltd t/a Hawkstone

    • 06 August 2025
    • Number of complaints: 1

  • Bero Brewing Inc t/a BERO

    • 30 July 2025
    • Number of complaints: 1

  • Ellers Farm Distillery Ltd

    • 09 April 2025
    • Number of complaints: 1

  • The Recovery Trust

    • 09 April 2025
    • Number of complaints: 1

  • Served Drinks Ltd t/a Served

    • 19 February 2025
    • Number of complaints: 0

  • Castle Craig Hospital Ltd

    • 19 February 2025
    • Number of complaints: 1

  • Wiper & True Ltd

    • 12 February 2025
    • Number of complaints: 0

  • Ghost Innovations Ltd

    • 12 February 2025
    • Number of complaints: 1

  • Young & Co's Brewery plc t/a Young's Beer, Young & Co's Brewery plc

    • 22 January 2025
    • Number of complaints: 1

  • AR Helper Ltd

    • 18 December 2024
    • Number of complaints: 0

  • J Sainsbury plc

    • 20 November 2024
    • Number of complaints: 0

  • Dobbies Garden Centres Ltd

    • 20 November 2024
    • Number of complaints: 0

  • Halewood Artisanal Spirits (UK) Ltd t/a Halewood

    • 13 November 2024
    • Number of complaints: 1

  • Gin Bothy Ltd

    • 02 October 2024
    • Number of complaints: 1

  • ADT-Healthcare Ltd t/a Rehab 4 Addiction

    • 18 September 2024
    • Number of complaints: 1

  • Build Hollywood Ltd

    • 21 August 2024
    • Number of complaints: 0

    Media: Poster

  • Not Another Beer Co Ltd t/a Lucky Saint

    • 14 August 2024
    • Number of complaints: 0