Rulings (100)
  • The Innovative Brewing Company Ltd t/a Prime Time Lager

    • Upheld
    • Poster
    • 16 April 2025

    A poster ad for Prime Time Lager made health and nutrition claims not permitted for alcoholic drinks.

  • Global Brands Ltd t/a VK

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram story posted by @vkdrink was socially irresponsible by implying that drinking alcohol could overcome boredom.

  • OceanSaver Ltd

    • Upheld
    • Website (own site), Television
    • 02 April 2025

    A website and TV ad made unsubstantiated environmental claims.

  • Bestway Retail Ltd t/a Bargain Booze

    • Upheld
    • Social media (paid ad)
    • 19 March 2025

    A paid-for Instagram and Facebook ad for alcohol which featured Father Christmas was of particular appeal to under-18s.   

  • Marren Healthcare Ltd

    • Upheld
    • Website (own site)
    • 08 January 2025

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they owned clinics and that local rehab centres could be accessed using their website. They also didn't make clear that they received a commission for their services.

  • Action Rehab

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they owned clinics and that they had been approved by a public body. It also failed to make clear that they received a commission for their service.

  • Addiction Recovery Systems Ltd t/a Rehab Guide

    • Upheld
    • Internet (website content)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business and that they provided treatment directly at clinics they operated and also failed to make clear that they received a commission for their service.

  • Heineken UK Ltd t/a Heineken

    • Upheld in part
    • Internet (display)
    • 18 December 2024

    A paid-for online display ad for Heineken 0.0 didn’t include a prominent statement of ABV.

  • Which Rehab Ltd

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they provided treatment directly at clinics they operated, that they had a direct relationship with insurers and that they had been approved by a public body. It also failed to make clear that t...

  • Help 4 Addiction Ltd

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they provided treatment directly at clinics they operated and that a local rehab facility could be accessed using their website. It also didn’t make clear that they received commission for...

  • UK Addiction Treatment Ltd t/a UKAT

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business and misleadingly suggested that their service was impartial and that they offered professional counselling treatment.

  • Serenity Rehabilitation Ltd t/a Serenity Addiction Centres

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they provided treatment directly at clinics they operated and that they had been approved by a public body and also failed to make clear that they received a commission for their service.

  • Rehabs.uk

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business and that they provided treatment directly at clinics they operated and also failed to make clear that they received a commission for their service.

  • Suntory Global Spirits UK Ltd

    • Upheld
    • Social media (own site)
    • 16 October 2024

    A post on Bowmore Single Malt Whisky’s Facebook page in partnership with Aston Martin linked alcohol with driving and was irresponsible.

  • DAMM 1876 LTD

    • Upheld
    • Social media (own site)
    • 25 September 2024

    Two Instagram reels on alcohol brand Estrella Damm’s own account linked alcohol with activities or locations in which drinking would be unsafe or unwise.

  • William Grant & Sons Ltd t/a Hendricks Gin

    • Not upheld
    • Video on demand
    • 04 September 2024

    A Video on Demand ad for Hendricks Gin wasn't likely to particularly appeal to under-18s.

  • Aston Manor Ltd t/a Crumpton Oaks

    • Not upheld
    • Television
    • 14 August 2024

    A TV ad for Crumpton Oaks Cider was not likely to strongly appeal to under 18s.

  • The Big Table Group Ltd t/a Las Iguanas

    • Upheld
    • Social media (own site)
    • 03 July 2024

    A TikTok ad encouraged excessive or irresponsible consumption of alcohol, and featured someone under the age of 25 playing a significant role which is prohibited by our strict alcohol rules.

  • XIX Vodka Ltd

    • Upheld in part
    • 12 June 2024

    regulations, including the CAP Code. 1. Not upheld The CAP Code required that alcohol ads must … . Alcohol ads must therefore not appeal more to under-18s than it would to over-18s, regardless of whether … ad under CAP Code (Edition 12) rule 18.14 (Alcohol), but did not find it in breach. 2. Not upheld

  • XC Trains Ltd t/a Cross Country Trains

    • Internet (website content)
    • 17 April 2024

    A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.

Informally resolved (79)
  • Ellers Farm Distillery Ltd

    • 09 April 2025
    • Number of complaints: 1

  • The Recovery Trust

    • 09 April 2025
    • Number of complaints: 1

  • Served Drinks Ltd t/a Served

    • 19 February 2025
    • Number of complaints: 0

  • Castle Craig Hospital Ltd

    • 19 February 2025
    • Number of complaints: 1

  • Wiper & True Ltd

    • 12 February 2025
    • Number of complaints: 0

  • Ghost Innovations Ltd

    • 12 February 2025
    • Number of complaints: 1

  • Young & Co's Brewery plc t/a Young's Beer, Young & Co's Brewery plc

    • 22 January 2025
    • Number of complaints: 1

  • AR Helper Ltd

    • 18 December 2024
    • Number of complaints: 0

  • J Sainsbury plc

    • 20 November 2024
    • Number of complaints: 0

  • Dobbies Garden Centres Ltd

    • 20 November 2024
    • Number of complaints: 0

  • Halewood Artisanal Spirits (UK) Ltd t/a Halewood

    • 13 November 2024
    • Number of complaints: 1

  • Gin Bothy Ltd

    • 02 October 2024
    • Number of complaints: 1

  • ADT-Healthcare Ltd t/a Rehab 4 Addiction

    • 18 September 2024
    • Number of complaints: 1

  • Build Hollywood Ltd

    • 21 August 2024
    • Number of complaints: 0

    Media: Poster

  • Not Another Beer Co Ltd t/a Lucky Saint

    • 14 August 2024
    • Number of complaints: 0

  • Nutritional You Ltd

    • 03 July 2024
    • Number of complaints: 0

  • Jubel Ltd

    • 03 July 2024
    • Number of complaints: 0

  • Blockbusters NQ t/a Blockbusters NQ Bar

    • 22 May 2024
    • Number of complaints: 1

  • Proud Drinks Ltd

    • 10 April 2024
    • Number of complaints: 0

  • ADT-Healthcare Ltd

    • 03 April 2024
    • Number of complaints: 1