Rulings (25)
  • Aspro Atlantic Medikal Turizm Ticaret Limited Şirketi t/a AsproMED

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Hongkong Jigao Technology Co Ltd t/a Chic Me

    • Not upheld
    • Website (paid ad)
    • 19 October 2022

    A paid-for Google ad for an online clothing retailer was not socially irresponsible and was unlikely to cause serious or widespread offence as it did not project or encourage a negative body image.

  • JA Physique Ltd t/a jakeabbott07

    • Upheld
    • Social media (influencer or affiliate ad)
    • 27 July 2022

    An ad on Jake Abbott’s Instagram was irresponsible as it exploited young people’s insecurities about body image.

  • Grand Clinic

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    A paid-for Facebook ad for a cosmetic clinic in Türkiye was irresponsible for exploiting mothers’ insecurities around body image; making time limited special offers, pressuring consumers into purchasing surgery; and misleadingly omitting information around the need for a pre-consultation.

  • UAB Forma Perfecta t/a fi clinica

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    A paid-for Facebook ad for a cosmetic clinic in Lithuania was irresponsible for exploiting mothers’ insecurities around body image; claiming “Guaranteed Safety”, which ignored the fact that all cosmetic interventions carry some level of risk; and misleadingly omitted information around the need for a ...

  • Person(s) unknown t/a Heezes.com

    • Upheld
    • Social media (paid ad)
    • 10 August 2022

    A paid-for Facebook ad for corset-style shapewear was irresponsible by exploiting people’s insecurities around body image, particularly new mothers, and encouraging rapid post-partum weight loss; misleadingly implied that the product could cause permanent shape change; and, made unsubstantiated claims about burni...

  • MedExpress Enterprises Ltd t/a Bark

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    A paid-for Instagram ad promoted prescription-only medicines to the public against the law and our rules. The ad also encouraged new mothers to prioritise losing weight by using weight-loss medication which carried safety warnings for people who were breastfeeding, exploited their insecurities about body...

  • Beautyjenics Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Beautyjenics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • CCskinlondondubai

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for CCskinlondondubai, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • Unilever UK Ltd

    • Not upheld
    • Television, VOD
    • 08 November 2023

    Two TV ads and two video on demand ads were not irresponsible or distressing and were not inappropriately scheduled. 

  • Juniper Technologies UK Ltd t/a Juniper

    • Upheld
    • Social media (paid ad), Website (own site)
    • 08 April 2026

    A paid-for Facebook ad for an online pharmacy was socially irresponsible and likely to cause harm or serious and widespread offence by exploiting new mothers’ insecurities about body image and perpetuating pressure for them to conform to body image stereotypes. They also promoted prescription-only medicines to th...

  • Asos.com Ltd

    • Not upheld
    • App (own claim)
    • 16 July 2025

    An in-app ad for a clothing company, was not irresponsible and did not promote an unhealthy body image.

  • Aestheal Clinic

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    A paid-for Facebook ad for a cosmetic clinic in Türkiye was irresponsible for exploiting women’s insecurities around body image; trivialising the decision to book a surgical appointment; and misleadingly omitting information around the need for a pre-consultation.

  • Erdem Clinic

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad irresponsibly pressured consumers into undertaking cosmetic interventions, exploited insecurities around body image and misleadingly omitted information about the need for pre-consultation.

  • Egemed Hastaneleri

    • Upheld
    • Social media (paid ad)
    • 10 May 2023

    A paid-for Facebook ad promoting cosmetic surgery in Turkey irresponsibly trivialised the decision to have cosmetic surgery, omitted material information regarding cosmetic surgery procedures abroad and the need for a pre-consultation, and advertised prescription-only medicines to the general public.

  • WHM Hair Transplant and Aesthetics t/a WHM Clinic

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible for exploiting insecurities around body image, trivialised the decision to undergo cosmetic surgery and omitted information about the need for a pre consultation.

  • Dakik Saglik Medikal Turizm A.S. t/a Clincexpert Hospital

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    Two paid-for Facebook ads for a cosmetic clinic in Türkiye was irresponsible for pressuring consumers into purchasing cosmetic interventions; making the claim “Defined and strong hair in just one day” which couldn’t be substantiated, exploiting insecurities around body image; and misleadingly omi...

  • Chequp Health Ltd

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    A paid-for Facebook ad for weight-loss medication promoted prescription-only medicines to the public, against the law and our rules, and irresponsibly exploited people’s insecurities around body image.

  • Maje SAS t/a Maje SAS

    • Upheld
    • Social media (paid ad)
    • 20 September 2023

    A paid-for Instagram post featured a model who appeared unhealthy thin and was irresponsible.

  • Marks and Spencer plc

    • Upheld in part
    • Email, App (own claim), Website (own site)
    • 23 July 2025

    A page within the Marks and Spencer app was socially irresponsible by portraying a model as unhealthily thin. A website, email and second app page were also investigated but did not break the rules.

Informally resolved (5)
  • Pall Mall Medical (Manchester) Ltd

    • 14 February 2024
    • Number of complaints: 1

  • Pall Mall Medical Services Ltd

    • 30 August 2023
    • Number of complaints: 1

  • Marks and Spencer plc t/a M&S

    • 06 November 2024
    • Number of complaints: 1

  • Ekol Baz Özel Sa?l?k Hizmetleri Ticaret Anonim ?irketi

    • 25 October 2023
    • Number of complaints: 1

  • Jaded London Ltd

    • 31 July 2024
    • Number of complaints: 0