Rulings (35)
  • Ella Kate Reeves

    • Upheld
    • Social media (own site)
    • 27 July 2022

    Two Facebook pages for Ella Reeves misleadingly claimed she was accredited to the British Association of Counselling and Psychotherapy.

  • Emma Louise Taylor t/a Harley St Therapy

    • Upheld
    • Internet (website content)
    • 08 September 2021

    A website ad for a person claiming to be a member of the British Association of Counselling and Psychotherapy was banned for being misleading.

  • Titan Insulation Ltd

    • Upheld
    • Internet (on own site)
    • 08 January 2020

    Claims on a home insulation service website were misleading. 

  • Borthwick Group (Energy) Ltd

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad from a credit broker misleadingly suggested that it had been endorsed or approved by the BBC.

  • UK Bi-Fold Door Factory Ltd

    • Upheld
    • Internet (website content)
    • 05 July 2023

    A website for a window and door fitting company misleadingly claimed to have an official partnership with Schüco and Cortizo.

  • Hanson Roofing and Building Ltd

    • Upheld
    • Internet (on own site)
    • 30 October 2019

    A press ad for a roofing and building service broke the rules for misleadingly claiming they were a member of a construction certification body.

  • TMS Legal Ltd

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    Two paid-for TikTok posts were misleading, as they implied testimonials featured were from genuine customers of Vanquis Bank and Moneybarn No.1.

  • One Source Digital Ltd

    • Upheld
    • Social media (paid ad)
    • 16 August 2023

    A paid-for Facebook ad for an ECO funding and government grant scheme misleadingly implied that the company was endorsed by or affiliated with the UK Government.

  • Oneade

    • Upheld
    • Social media (own site)
    • 04 May 2022

    We banned an ad for using filters to exaggerate a beauty product’s efficacy.

  • Diamond Mist Ltd

    • Upheld
    • Transport
    • 28 August 2019

    CAP Code (Edition 12) rules 3.1 (Misleading advertising), 3.45 and 3.48 (Endorsements and testimonials). The

  • Swann Communications (Europe) Ltd t/a Swann

    • Not upheld
    • Internet (on own site), Website (own site)
    • 29 April 2020

    Reviews on a website for a surveillance product company were genuine and unlikely to mislead.

  • Brooksdale Ltd

    • Upheld
    • Social media (paid ad)
    • 31 January 2024

    Three paid-for Facebook ads for PPI tax rebates misleadingly implied they were from HMRC or an official government service, and irresponsibly took advantage of people’s concerns about the cost of living crisis.

  • Reclaim My PPI Tax Ltd t/a Reclaim My PPI Tax

    • Upheld
    • Social media (paid ad)
    • 31 January 2024

    Three paid-for Facebook ads for PPI tax rebates misleadingly implied they were from HMRC or an official government service, and irresponsibly took advantage of people’s concerns about the cost of living crisis.

  • Cyrano Ltd

    • Upheld
    • Internet (social networking)
    • 08 January 2020

    A Facebook post for a sunbed retailer misled by inaccurately representing the opinions of the person quoted.

  • The Lead Guys Ltd t/a Discount Double Glazing, New Windows Scotland

    • Upheld
    • Internet (on own site)
    • 30 October 2019

    A website ad for double glazing was banned for including false testimonials and for misleadingly claiming to be an independent comparison website.  

  • Stockmarket Insider Ltd

    • Upheld
    • Internet (on own site)
    • 21 August 2019

    (Edition 12) rules 3.1 (Misleading advertising) and 3.45 (Endorsements and testimonials).   The

  • Weybury Hildreth Ltd t/a Purflo

    • Upheld
    • Internet (website content)
    • 20 July 2022

    A website ad misleadingly claimed that a baby bed was certified for safe sleeping, and claimed that the product met specific British Safety Standards which were not fully applicable for the product.

  • Bounce Back Drinks Ltd

    • Upheld
    • Regional press
    • 22 January 2020

    An advertorial for a health drink broke the rules for falsely implying endorsements and making unauthorised health claims.

  • UK Deed Poll Service Ltd

    • Upheld
    • Internet (on own site)
    • 18 March 2020

    Website ads for a deed poll company misled consumers by implying it was the officially recognised organisation for such services.

  • Prime Star Shop Ltd t/a Branshaws

    • Upheld in part
    • Press general
    • 16 August 2023

    A press ad for an Electric Heater misleadingly implied that their mini heater provided a viable alternative to gas central heating and that it could save consumers money compared to gas central heating. 

Informally resolved (1)
  • World of Fashion (Manchester) Ltd

    • 17 February 2021
    • Number of complaints: 1