Rulings (38)
  • Ella Kate Reeves

    • Upheld
    • Social media (own site)
    • 27 July 2022

    Two Facebook pages for Ella Reeves misleadingly claimed she was accredited to the British Association of Counselling and Psychotherapy.

  • Emma Louise Taylor t/a Harley St Therapy

    • Upheld
    • Internet (website content)
    • 08 September 2021

    A website ad for a person claiming to be a member of the British Association of Counselling and Psychotherapy was banned for being misleading.

  • Titan Insulation Ltd

    • Upheld
    • Internet (on own site)
    • 08 January 2020

    Claims on a home insulation service website were misleading. 

  • The Snooty Fox

    • Upheld
    • Internet (on own site)
    • 30 January 2019

    ad breached CAP Code (Edition 12) rule 3.50 (Endorsements and testimonials). The ad must not appear

  • West Yorkshire Windows Ltd

    • Not Upheld
    • Internet (on own site)
    • 19 December 2018

    (Substantiation) and 3.45 (Endorsements and testimonials), but did not find it in breach. No further action necessary

  • Borthwick Group (Energy) Ltd

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad from a credit broker misleadingly suggested that it had been endorsed or approved by the BBC.

  • UK Bi-Fold Door Factory Ltd

    • Upheld
    • Internet (website content)
    • 05 July 2023

    A website for a window and door fitting company misleadingly claimed to have an official partnership with Schüco and Cortizo.

  • Hanson Roofing and Building Ltd

    • Upheld
    • Internet (on own site)
    • 30 October 2019

    A press ad for a roofing and building service broke the rules for misleadingly claiming they were a member of a construction certification body.

  • TMS Legal Ltd

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    Two paid-for TikTok posts were misleading, as they implied testimonials featured were from genuine customers of Vanquis Bank and Moneybarn No.1.

  • One Source Digital Ltd

    • Upheld
    • Social media (paid ad)
    • 16 August 2023

    A paid-for Facebook ad for an ECO funding and government grant scheme misleadingly implied that the company was endorsed by or affiliated with the UK Government.

  • Oneade

    • Upheld
    • Social media (own site)
    • 04 May 2022

    We banned an ad for using filters to exaggerate a beauty product’s efficacy.

  • Diamond Mist Ltd

    • Upheld
    • Transport
    • 28 August 2019

    CAP Code (Edition 12) rules 3.1 (Misleading advertising), 3.45 and 3.48 (Endorsements and testimonials). The

  • Swann Communications (Europe) Ltd t/a Swann

    • Not upheld
    • Internet (on own site), Website (own site)
    • 29 April 2020

    Reviews on a website for a surveillance product company were genuine and unlikely to mislead.

  • Cyrano Ltd

    • Upheld
    • Internet (social networking)
    • 08 January 2020

    A Facebook post for a sunbed retailer misled by inaccurately representing the opinions of the person quoted.

  • The Lead Guys Ltd t/a Discount Double Glazing, New Windows Scotland

    • Upheld
    • Internet (on own site)
    • 30 October 2019

    A website ad for double glazing was banned for including false testimonials and for misleadingly claiming to be an independent comparison website.  

  • Stockmarket Insider Ltd

    • Upheld
    • Internet (on own site)
    • 21 August 2019

    (Edition 12) rules 3.1 (Misleading advertising) and 3.45 (Endorsements and testimonials).   The

  • The Perfect Cosmetics Company Ltd

    • Upheld in part
    • National press
    • 23 January 2019

    the ad under CAP Code (Edition 12) rule3.45 (Endorsements and testimonials), but did not find it … (Endorsements and testimonials).3. UpheldWe considered that consumers would understand the claim “HALF PRICE

  • Weybury Hildreth Ltd t/a Purflo

    • Upheld
    • Internet (website content)
    • 20 July 2022

    A website ad misleadingly claimed that a baby bed was certified for safe sleeping, and claimed that the product met specific British Safety Standards which were not fully applicable for the product.

  • Bounce Back Drinks Ltd

    • Upheld
    • Regional press
    • 22 January 2020

    An advertorial for a health drink broke the rules for falsely implying endorsements and making unauthorised health claims.

  • UK Deed Poll Service Ltd

    • Upheld
    • Internet (on own site)
    • 18 March 2020

    Website ads for a deed poll company misled consumers by implying it was the officially recognised organisation for such services.

Informally resolved (1)
  • World of Fashion (Manchester) Ltd

    • 17 February 2021
    • Number of complaints: 1