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Gary Baron
A webpage for Gary Baron Counselling claimed that he was a member of the British Association of Counsellors and Psycotherapists when this wasn’t the case.
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Dawn Hazeldine t/a Stockport Counselling Services
A webpage misleadingly claimed that they were associated with the BACP and implied that they’d received training and qualifications from them when this wasn't the case.
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Go Night Night (unconfirmed)
A website for a sleep consultancy company misleadingly featured the logo of a professional standards body that it wasn't registered with.
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Ella Kate Reeves
Two Facebook pages for Ella Reeves misleadingly claimed she was accredited to the British Association of Counselling and Psychotherapy.
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Borthwick Group (Energy) Ltd
A paid-for Facebook ad from a credit broker misleadingly suggested that it had been endorsed or approved by the BBC.
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UK Bi-Fold Door Factory Ltd
A website for a window and door fitting company misleadingly claimed to have an official partnership with Schüco and Cortizo.
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Airbrush
Two paid-for Facebook ads and a website for a hairstyling company misleadingly implied they were endorsed by fashion brands, used unrelated influencer content to promote their product and didn’t have evidence to show that testimonials were genuine.
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Impact Energy Ltd
Two paid-for Meta ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government.
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Simmer Ltd
A Facebook post and paid-for TikTok ad misleadingly implied that an endorsement was genuine and related to their product.
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TMS Legal Ltd
Two paid-for TikTok posts were misleading, as they implied testimonials featured were from genuine customers of Vanquis Bank and Moneybarn No.1.
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One Source Digital Ltd
A paid-for Facebook ad for an ECO funding and government grant scheme misleadingly implied that the company was endorsed by or affiliated with the UK Government.
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Oneade
We banned an ad for using filters to exaggerate a beauty product’s efficacy.
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Cambridge Corporate Consultants Ltd t/a The Claims Guide
An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government.
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Ignite Sustainable Energy Ltd t/a ignitese.co.uk
Two paid-for Facebook and Instagram ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government.
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The BLAC Awards (UK) C.I.C t/a The BLAC Awards
Four Facebook posts on The BLAC Awards page, and a website for The BLAC Awards misleadingly implied that they had an official partnership with the Royal Air Force.
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Wild Cosmetics Ltd
A pre-roll YouTube ad for Wild deodorant misleadingly implied that there was a link between competing deodorant products and breast cancer.
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Brooksdale Ltd
Three paid-for Facebook ads for PPI tax rebates misleadingly implied they were from HMRC or an official government service, and irresponsibly took advantage of people’s concerns about the cost of living crisis.
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Reclaim My PPI Tax Ltd t/a Reclaim My PPI Tax
Three paid-for Facebook ads for PPI tax rebates misleadingly implied they were from HMRC or an official government service, and irresponsibly took advantage of people’s concerns about the cost of living crisis.
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Weybury Hildreth Ltd t/a Purflo
A website ad misleadingly claimed that a baby bed was certified for safe sleeping, and claimed that the product met specific British Safety Standards which were not fully applicable for the product.
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Easytek Ltd t/a Vape Superstore
A website for a vape retailer misleadingly implied that their products had been tested and endorsed by the Medicines and Healthcare Regulatory Agency.
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Blue Ocean Ecom Ltd t/a VitalTrack

