Rulings (122)
  • Air France-KLM

    • Upheld
    • Internet (display)
    • 06 December 2023

    A paid-for Google ad gave a misleading impression of the airline’s environmental impact.

  • Etihad Airways

    • Upheld
    • Internet (display)
    • 06 December 2023

    A paid-for Google ad gave a misleading impression of the airline’s environmental impact.

  • Severn Trent Water Ltd

    • Not upheld
    • Television
    • 14 June 2023

    A TV ad for a water company did not mislead or omit significant information.

  • Deutsche Lufthansa AG t/a Lufthansa

    • Upheld
    • Poster
    • 01 March 2023

    A poster for Lufthansa made misleading claims about the airline’s environmental impact.

  • 4AIR LLC

    • Upheld
    • Search (paid)
    • 30 August 2023

    A paid-for Google ad, for 4AIR LLC misleadingly understated the environmental impact of their service.

  • Anglian Water Services Ltd t/a Anglian Water

    • Upheld
    • Television, Video on demand
    • 14 June 2023

    A TV ad and video on demand (VOD) ad for a water company misleadingly omitted material information about its history of releasing sewage into the environment.

  • Ancol Pet Products Ltd

    • Upheld
    • Internet (on own site)
    • 20 November 2019

    A website made misleading environmental claims about dog waste bags.

  • Deutsche Lufthansa AG t/a Lufthansa

    • Upheld
    • Internet (display)
    • 06 December 2023

    A paid-for Google ad gave a misleading impression of the airline’s environmental impact.

  • Golden Leaves Ltd

    • Upheld
    • Internet (website content)
    • 03 August 2022

    An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.

  • Friends of the Earth Ltd

    • Not Upheld
    • Internet (on own site)
    • 10 July 2019

    incompatible with tackling climate change”; and 2. “Fracking risks contaminating groundwater … incompatible with tackling climate change. They said hydraulic fracturing (fracking) was the process … up to the Paris Agreement, agreed at the UN Climate Change Conference in 2015, which aimed to keep

  • JC Atkinson & Son Ltd

    • Upheld
    • Internet (website content)
    • 03 August 2022

    An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.

  • Toyota (GB) plc

    • Upheld
    • Poster, Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook post and a poster ad condoned using vehicles in a way that disregarded their impact on nature and the environment, and as such were socially irresponsible. 

  • Roxane UK Ltd t/a Aqua Pura

    • Upheld in part
    • Television
    • 19 January 2022

    A TV ad for a drinks product was banned for misleadingly claiming that the bottle was made from 100% recycled components and for claiming the product was “nature friendly” when this was not the case.  

  • Jaguar Land Rover Ltd

    • Not upheld
    • National newspaper (ad feature)
    • 24 November 2021

    A newspaper ad for Jaguar Land Rover was not found to be socially irresponsible.

  • Intrepid Travel Group UK Ltd

    • Upheld
    • Poster
    • 31 May 2023

    A poster for a travel company misleadingly minimised the impact of their holidays on the environment.

  • HSBC UK Bank plc

    • Upheld
    • Poster
    • 19 October 2022

    HSBC UK Bank plc - Two posters for a bank that promoted its green initiatives omitted significant information about its contribution to carbon dioxide and greenhouse gas emissions and were therefore misleading.

  • Oatly UK Ltd t/a Oatly

    • Upheld in part
    • Television, Newspaper, Social media (own site)
    • 26 January 2022

    Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims. 

  • Alpro (UK) Ltd t/a Alpro

    • Upheld
    • Poster
    • 20 October 2021

    A poster for an almond drink was banned for making misleading environmental claims, in particular, that the product was ‘good for the planet’.

  • Smart Metering Communications Body Ltd t/a Smart Energy GB

    • Not Upheld
    • National press, Internet (social networking), Television, Radio
    • 25 September 2019

    A multimedia ad campaign by Smart Energy GB, including TV, Facebook, radio and press ads, did not fall foul of the ad rules as the ads were all deemed unlikely to mislead people.

  • Easigrass (Distribution) Ltd

    • Upheld
    • Website (own site), Social media (own site)
    • 27 March 2024

    A Facebook post and website for artificial grass made misleading claims about recyclability, and misleadingly implied the product was eco friendly.

Informally resolved (30)
  • Elsan Ltd

    • 27 July 2022
    • Number of complaints: 1

  • Carbon Neutral Britain Ltd

    • 16 June 2021
    • Number of complaints: 1

  • Essity UK Ltd

    • 16 March 2022
    • Number of complaints: 1

  • Positec Germany GmbH

    • 02 August 2023
    • Number of complaints: 1

  • Travis Perkins plc

    • 10 August 2022
    • Number of complaints: 0

  • Carbon Neutral Britain Ltd

    • 03 November 2021
    • Number of complaints: 1

  • POD Point Ltd

    • 07 October 2020
    • Number of complaints: 1

  • EcoVibe Online Ltd

    • 10 June 2020
    • Number of complaints: 1

  • Brand Developers Ltd

    • 25 January 2023
    • Number of complaints: 1

  • British Airways plc

    • 01 May 2024
    • Number of complaints: 0

  • TUI UK Ltd

    • 01 May 2024
    • Number of complaints: 0

  • Native Snacks Ltd

    • 20 April 2022
    • Number of complaints: 1

  • Bodywise (UK) Ltd

    • 10 February 2021
    • Number of complaints: 1

  • Nuby UK LLP

    • 04 May 2022
    • Number of complaints: 1

  • Notting Hill & Ealing High School

    • 30 November 2022
    • Number of complaints: 1

  • GoPro Inc

    • 10 April 2024
    • Number of complaints: 0

  • Kimberly-Clark Ltd

    • 21 September 2022
    • Number of complaints: 1

  • Prestige Gifting Ltd

    • 23 February 2022
    • Number of complaints: 1

  • easyJet Airline Co Ltd

    • 19 April 2023
    • Number of complaints: 1

  • Toyota (GB) plc

    • 28 October 2020
    • Number of complaints: 1