Rulings (83)
  • Etihad Airways

    • Upheld
    • Internet (display)
    • 06 December 2023

    A paid-for Google ad gave a misleading impression of the airline’s environmental impact.

  • TIER Operations Ltd

    • Upheld
    • 06 April 2022

    A poster ad for an electric scooter hire company was banned for making misleading environmental claims.

  • Etihad Airways

    • Upheld
    • Social media (own site)
    • 12 April 2023

    Two Facebook ads for an airline made misleading environmental claims about the impact of flying.

  • Puressentiel UK Ltd

    • Upheld
    • 07 October 2020

    A newspaper ad for an air spray product misleadingly implied that it could reduce airborne household bacteria.

  • Dalradian Gold Ltd

    • Upheld
    • Local or regional newspaper (ad feature)
    • 10 March 2021

    A newspaper ad for a gold mining construction project was banned for misleadingly implying that materials extracted from the proposed mine would be used in the renewable energy industry.

  • Easigrass (Distribution) Ltd

    • Upheld
    • Website (own site), Social media (own site)
    • 27 March 2024

    A Facebook post and website for artificial grass made misleading claims about recyclability, and misleadingly implied the product was eco friendly.

  • Golden Leaves Ltd

    • Upheld
    • Internet (website content)
    • 03 August 2022

    An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.

  • Oatly UK Ltd t/a Oatly

    • Upheld in part
    • Television, Newspaper, Social media (own site)
    • 26 January 2022

    Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims. 

  • Kinetique Ltd t/a Ethica Diamonds

    • Upheld
    • Internet (website content)
    • 06 October 2021

    A website ad for diamonds was banned for not making clear that the products were made of substitute materials and were not laboratory-grown diamonds.

  • Innocent Ltd t/a Innocent

    • Upheld
    • Television, VOD
    • 23 February 2022

    A video on demand ad, a paid-for YouTube and a TV ad for Innocent drinks was banned for exaggerating the total environmental benefit of the products.

  • RB UK Commercial Ltd t/a Dettol

    • Upheld
    • Television
    • 02 October 2019

    A TV ad for Dettol Spray Refills was found to make misleading claims around the environmental impact of the refill pouches.

  • Deutsche Lufthansa AG t/a Lufthansa

    • Upheld
    • Poster
    • 01 March 2023

    A poster for Lufthansa made misleading claims about the airline’s environmental impact.

  • Alpro (UK) Ltd t/a Alpro

    • Upheld
    • Poster
    • 20 October 2021

    A poster for an almond drink was banned for making misleading environmental claims, in particular, that the product was ‘good for the planet’.

  • Air France-KLM

    • Upheld
    • Internet (display)
    • 06 December 2023

    A paid-for Google ad gave a misleading impression of the airline’s environmental impact.

  • Deutsche Lufthansa AG t/a Lufthansa

    • Upheld
    • Internet (display)
    • 06 December 2023

    A paid-for Google ad gave a misleading impression of the airline’s environmental impact.

  • JC Atkinson & Son Ltd

    • Upheld
    • Internet (website content)
    • 03 August 2022

    An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.

  • Unilever UK Ltd

    • Upheld
    • Television
    • 31 August 2022

    A TV ad for Persil washing liquid broke the rules by making misleading and unsubstantiated claims that the product was “kinder to our planet”.

  • Tesco Stores Ltd t/a Tesco

    • Upheld
    • Television, Newspaper, VOD, Radio
    • 08 June 2022

    A cross-media ad (TV, radio, Twitter, press, VOD, website) by Tesco made misleading claims that Plant Chef products could make a positive environmental difference to the planet compared to their meat equivalents.

  • Perfectly Green Ltd

    • Upheld
    • Social media (own site)
    • 09 November 2022

    A tweet by an artificial grass supplier misleadingly implied that their products were recyclable and environmentally friendly.

  • Marlow Foods Ltd

    • Not Upheld
    • Television
    • 30 October 2019

    Two TV ads for Quorn products did not break the rules around misleadingness, substantiation or environmental claims.

Informally resolved (28)
  • Cambridge Environmental Solutions Ltd

    • 19 May 2021
    • Number of complaints: 1

  • Carbon Neutral Britain Ltd

    • 16 June 2021
    • Number of complaints: 1

  • Surge Campaigning CIC

    • 27 January 2021
    • Number of complaints: 1

  • Serious Tissues Ltd

    • 21 February 2024
    • Number of complaints: 1

  • Managebest Ltd

    • 03 February 2021
    • Number of complaints: 1

  • Fischer Future Heat UK Ltd

    • 21 October 2020
    • Number of complaints: 1

  • Stacey Solomon t/a Stacey Solomon

    • 01 April 2020
    • Number of complaints: 1

  • Terrafirma IDC Ltd

    • 10 February 2021
    • Number of complaints: 1

  • Bodywise (UK) Ltd

    • 10 February 2021
    • Number of complaints: 1

  • Aramco Overseas Oil Company BV

    • 29 April 2020
    • Number of complaints: 61

  • The Offshore Energies Association Ltd t/a OEUK

    • 03 January 2024
    • Number of complaints: 1

  • Positec Germany GmbH

    • 02 August 2023
    • Number of complaints: 1

  • Grind Coffee Roasters Ltd

    • 18 January 2023
    • Number of complaints: 1

  • Symbio Energy Ltd

    • 08 May 2019
    • Number of complaints: 1

    Media: Internet (on own site)

  • IEdiSA SA

    • 18 May 2022
    • Number of complaints: 1

  • Volkswagen Group United Kingdom Ltd

    • 13 October 2021
    • Number of complaints: 1

  • POD Point Ltd

    • 07 October 2020
    • Number of complaints: 1

  • Itochu Europe plc t/a LIMEX

    • 10 April 2019
    • Number of complaints: 1

    Media: Email

  • Brand Developers Ltd

    • 25 January 2023
    • Number of complaints: 1

  • Aramco Overseas Oil Company BV

    • 17 January 2024
    • Number of complaints: 1