Rulings (89)
  • London Luton Airport Ltd t/a Luton Rising

    • Upheld
    • 10 July 2024

    A magazine ad and a poster for Luton Rising did not adequately qualify the claims made in the ad and omitted material information about the environmental impact of London Luton Airport’s expansion.

  • Etihad Airways

    • Upheld
    • Internet (display)
    • 06 December 2023

    A paid-for Google ad gave a misleading impression of the airline’s environmental impact.

  • TIER Operations Ltd

    • Upheld
    • 06 April 2022

    A poster ad for an electric scooter hire company was banned for making misleading environmental claims.

  • www.Cruise.co.uk Ltd t/a SeaScanner

    • Upheld
    • Website (own site)
    • 03 September 2025

    A webpage advertising a cruise operator made misleading environmental and comparative claims, including by omitting material information about the environmental impact of the advertised cruise ship.

  • Etihad Airways

    • Upheld
    • Social media (own site)
    • 12 April 2023

    Two Facebook ads for an airline made misleading environmental claims about the impact of flying.

  • Dalradian Gold Ltd

    • Upheld
    • Local or regional newspaper (ad feature)
    • 10 March 2021

    A newspaper ad for a gold mining construction project was banned for misleadingly implying that materials extracted from the proposed mine would be used in the renewable energy industry.

  • Easigrass (Distribution) Ltd

    • Upheld
    • Website (own site), Social media (own site)
    • 27 March 2024

    A Facebook post and website for artificial grass made misleading claims about recyclability, and misleadingly implied the product was eco friendly.

  • Sunshine Cruise Holidays Ltd t/a cruise 1st

    • Upheld
    • Website (own site)
    • 03 September 2025

    A webpage advertising a cruise operator failed to make the basis of environmental and comparative claims clear, didn’t hold appropriate evidence to support such claims and omitted material information about the environmental impact of the cruises they sold.

  • TravelCircle Ltd t/a Cruise Circle

    • Upheld
    • Website (own site)
    • 03 September 2025

    A webpage advertising cruise operator failed to make the basis of environmental and comparative claims clear and didn’t substantiate the environmental claims made in relation to the full life cycle of a cruise.

  • Golden Leaves Ltd

    • Upheld
    • Internet (website content)
    • 03 August 2022

    An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.

  • Floor Design Ltd t/a Flooring by Nature

    • Upheld
    • Website (own site)
    • 19 February 2025

    A website failed to substantiate environmental claims and didn’t make clear that these claims referred to only part of a carpet, and the actions people would need to take for their carpet to successfully biodegrade.

  • Oatly UK Ltd t/a Oatly

    • Upheld in part
    • Television, Newspaper, Social media (own site)
    • 26 January 2022

    Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims. 

  • Kinetique Ltd t/a Ethica Diamonds

    • Upheld
    • Internet (website content)
    • 06 October 2021

    A website ad for diamonds was banned for not making clear that the products were made of substitute materials and were not laboratory-grown diamonds.

  • Innocent Ltd t/a Innocent

    • Upheld
    • Television, VOD
    • 23 February 2022

    A video on demand ad, a paid-for YouTube and a TV ad for Innocent drinks was banned for exaggerating the total environmental benefit of the products.

  • Aramco Overseas Oil Company BV t/a Aramco

    • Not upheld
    • Social media (paid ad)
    • 09 July 2025

    Paid-for LinkedIn, Google and Instagram ads featuring a Formula 1 car did not make misleading environmental claims.

  • Hurtigruten UK Ltd t/a HX Hurtigruten Expeditions

    • Upheld
    • Internet
    • 17 July 2024

    A paid-for ad in a digital newspaper for a cruise made misleading and unsubstantiated claims about the environmental impact of the expedition and failed to make the basis of these environmental claims clear. 

  • Deutsche Lufthansa AG t/a Lufthansa

    • Upheld
    • Poster
    • 01 March 2023

    A poster for Lufthansa made misleading claims about the airline’s environmental impact.

  • Mazda Motors UK Ltd

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    A paid-for Meta ad for the Mazda2 Hybrid car gave a misleading impression of the vehicle’s environment impact and made absolute claims that couldn’t be evidenced.

  • Barrhead Travel Service Ltd t/a Barrhead Travel

    • Upheld
    • Search (paid)
    • 03 September 2025

    A paid-for Google ad for a travel agency gave a misleading impression of the advertised cruises’ environmental impact by failing to make the basis of environmental claims clear and not holding robust substantiation to support them.

  • Vacaciones eDreams, S.L. t/a eDreams

    • Upheld
    • Internet (display)
    • 08 January 2025

    Two paid-for online display ads made unsubstantiated environmental claims.

Informally resolved (38)
  • Life Environmental Services Ltd

    • 24 September 2025
    • Number of complaints: 1

  • Cambridge Environmental Solutions Ltd

    • 19 May 2021
    • Number of complaints: 1

  • Carbon Neutral Britain Ltd

    • 16 June 2021
    • Number of complaints: 1

  • Surge Campaigning CIC

    • 27 January 2021
    • Number of complaints: 1

  • Renault UK Ltd t/a Renault

    • 27 November 2024
    • Number of complaints: 0

  • Serious Tissues Ltd

    • 21 February 2024
    • Number of complaints: 1

  • Managebest Ltd

    • 03 February 2021
    • Number of complaints: 1

  • Terrafirma IDC Ltd

    • 10 February 2021
    • Number of complaints: 1

  • Bodywise (UK) Ltd

    • 10 February 2021
    • Number of complaints: 1

  • British Airways plc

    • 01 May 2024
    • Number of complaints: 0

  • The Offshore Energies Association Ltd t/a OEUK

    • 03 January 2024
    • Number of complaints: 1

  • Positec Germany GmbH

    • 02 August 2023
    • Number of complaints: 1

  • Vauxhall Motors Ltd

    • 18 December 2024
    • Number of complaints: 0

  • Der Touristik UK Ltd t/a Kuoni

    • 27 November 2024
    • Number of complaints: 0

  • Polestar Automotive UK Ltd

    • 04 September 2024
    • Number of complaints: 1

  • Grind Coffee Roasters Ltd

    • 18 January 2023
    • Number of complaints: 1

  • Bentley Motors Ltd

    • 18 December 2024
    • Number of complaints: 0

  • Omni Pet Ltd

    • 16 April 2025
    • Number of complaints: 1

  • IEdiSA SA

    • 18 May 2022
    • Number of complaints: 1

  • Volkswagen Group United Kingdom Ltd

    • 13 October 2021
    • Number of complaints: 1