-
Mazda Motors UK Ltd
A paid-for Meta ad for the Mazda2 Hybrid car gave a misleading impression of the vehicle’s environment impact and made absolute claims that couldn’t be evidenced.
-
Nike Retail BV
A paid-for Google ad for Nike made misleading environmental claims.
-
TravelCircle Ltd t/a Cruise Circle
A webpage advertising cruise operator failed to make the basis of environmental and comparative claims clear and didn’t substantiate the environmental claims made in relation to the full life cycle of a cruise.
-
Lacoste E-commerce t/a Lacoste
A paid-for Google ad for Lacoste made misleading environmental claims.
-
Vacaciones eDreams, S.L. t/a eDreams
Two paid-for online display ads made unsubstantiated environmental claims.
-
Charles Tyrwhitt Shirts Ltd
of environmental claims must be clear and stated that unqualified claims could mislead if material … breached CAP Code (Edition 12) rule 3.1, 3.3 (Misleading advertising) and 11.1 (Environmental claims). The … ensure that the basis of future environmental claims were clear.
-
JC Atkinson & Son Ltd
An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.
-
Barrhead Travel Service Ltd t/a Barrhead Travel
A paid-for Google ad for a travel agency gave a misleading impression of the advertised cruises’ environmental impact by failing to make the basis of environmental claims clear and not holding robust substantiation to support them.
-
Hurtigruten UK Ltd t/a HX Hurtigruten Expeditions
A paid-for ad in a digital newspaper for a cruise made misleading and unsubstantiated claims about the environmental impact of the expedition and failed to make the basis of these environmental claims clear.
-
Kit & Kin Ltd
A website for a baby product company failed to make the basis of environmental and comparative claims clear, didn’t have suitable evidence to support these claims and gave a misleading impression of their products’ environmental impact.
-
Supergroup Internet Ltd
A paid-for Google ad for Superdry made misleading environmental claims.
-
Unilever UK Ltd
A TV ad for Persil washing liquid broke the rules by making misleading and unsubstantiated claims that the product was “kinder to our planet”.
-
BrewDog plc
definition of carbon negative. Upheld The CAP Code required that the basis of environmental claims must … environmental claim clear because it did not provide information in the ad on the basis for the “carbon … (Environmental claims). The ad must not appear again in its current form. We told Brewdog Plc to ensure the basis of environmental claims was clear in future ads.
-
Renault UK Ltd t/a Dacia, Renault
A paid-for Meta ad misleading claimed that a hybrid car drove “Up to 80% electric driving in the city”, which was unclear.
-
Aramco Overseas Oil Company BV t/a Aramco
Paid-for LinkedIn, Google and Instagram ads featuring a Formula 1 car did not make misleading environmental claims.
-
The Cheeky Panda Ltd
A website for a baby product company failed to make the basis of environmental and comparative claims clear and didn’t have suitable evidence to support the claims made.
-
Air France-KLM
A paid-for Google ad gave a misleading impression of the airline’s environmental impact.
-
Etihad Airways
A paid-for Google ad gave a misleading impression of the airline’s environmental impact.
-
Sunshine Cruise Holidays Ltd t/a cruise 1st
A webpage advertising a cruise operator failed to make the basis of environmental and comparative claims clear, didn’t hold appropriate evidence to support such claims and omitted material information about the environmental impact of the cruises they sold.
-
Deutsche Lufthansa AG t/a Lufthansa
A poster for Lufthansa made misleading claims about the airline’s environmental impact.
-
British Airways plc
-
Vauxhall Motors Ltd
-
Polestar Automotive UK Ltd
-
Bentley Motors Ltd
-
Omni Pet Ltd
-
IEdiSA SA
-
Brand Developers Ltd
-
Opodo Ltd t/a Opodo
-
TUI UK Ltd
-
Fuse Energy Supply Ltd
-
The Offshore Energies Association Ltd t/a OEUK
-
Nissan Motor (GB) Ltd
-
Anchor Hanover Group
-
Quooker UK Ltd
Media: Newspaper
-
easyJet Airline Co Ltd
-
Prestige Gifting Ltd
-
BrewDog plc
-
Viking Energy Partnership