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Mazda Motors UK Ltd
A paid-for Meta ad for the Mazda2 Hybrid car gave a misleading impression of the vehicle’s environment impact and made absolute claims that couldn’t be evidenced.
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Nike Retail BV
A paid-for Google ad for Nike made misleading environmental claims.
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TravelCircle Ltd t/a Cruise Circle
A webpage advertising cruise operator failed to make the basis of environmental and comparative claims clear and didn’t substantiate the environmental claims made in relation to the full life cycle of a cruise.
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Adidas UK Ltd t/a adidas
A paid-for Google ad for adidas made misleading environmental claims.
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Uniqlo (UK) Ltd t/a UNIQLO
A paid- for Google ad for UNIQLO made misleading environmental claims.
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Lacoste E-commerce t/a Lacoste
A paid-for Google ad for Lacoste made misleading environmental claims.
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Vacaciones eDreams, S.L. t/a eDreams
Two paid-for online display ads made unsubstantiated environmental claims.
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Charles Tyrwhitt Shirts Ltd
of environmental claims must be clear and stated that unqualified claims could mislead if material … breached CAP Code (Edition 12) rule 3.1, 3.3 (Misleading advertising) and 11.1 (Environmental claims). The … ensure that the basis of future environmental claims were clear.
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JC Atkinson & Son Ltd
An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.
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Calvin Klein Europe BV t/a Calvin Klein
A paid-for Google ad for Calvin Klein made misleading environmental claims.
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Barrhead Travel Service Ltd t/a Barrhead Travel
A paid-for Google ad for a travel agency gave a misleading impression of the advertised cruises’ environmental impact by failing to make the basis of environmental claims clear and not holding robust substantiation to support them.
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Hurtigruten UK Ltd t/a HX Hurtigruten Expeditions
A paid-for ad in a digital newspaper for a cruise made misleading and unsubstantiated claims about the environmental impact of the expedition and failed to make the basis of these environmental claims clear.
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Kit & Kin Ltd
A website for a baby product company failed to make the basis of environmental and comparative claims clear, didn’t have suitable evidence to support these claims and gave a misleading impression of their products’ environmental impact.
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Supergroup Internet Ltd
A paid-for Google ad for Superdry made misleading environmental claims.
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Unilever UK Ltd
A TV ad for Persil washing liquid broke the rules by making misleading and unsubstantiated claims that the product was “kinder to our planet”.
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BrewDog plc
definition of carbon negative. Upheld The CAP Code required that the basis of environmental claims must … environmental claim clear because it did not provide information in the ad on the basis for the “carbon … (Environmental claims). The ad must not appear again in its current form. We told Brewdog Plc to ensure the basis of environmental claims was clear in future ads.
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Renault UK Ltd t/a Dacia, Renault
A paid-for Meta ad misleading claimed that a hybrid car drove “Up to 80% electric driving in the city”, which was unclear.
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Aramco Overseas Oil Company BV t/a Aramco
Paid-for LinkedIn, Google and Instagram ads featuring a Formula 1 car did not make misleading environmental claims.
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The Cheeky Panda Ltd
A website for a baby product company failed to make the basis of environmental and comparative claims clear and didn’t have suitable evidence to support the claims made.
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Air France-KLM
A paid-for Google ad gave a misleading impression of the airline’s environmental impact.
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British Airways plc
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Vauxhall Motors Ltd
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Polestar Automotive UK Ltd
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Bentley Motors Ltd
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Omni Pet Ltd
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IEdiSA SA
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Brand Developers Ltd
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Opodo Ltd t/a Opodo
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TUI UK Ltd
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Fuse Energy Supply Ltd
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The Offshore Energies Association Ltd t/a OEUK
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Nissan Motor (GB) Ltd
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Anchor Hanover Group
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Quooker UK Ltd
Media: Newspaper
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easyJet Airline Co Ltd
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Prestige Gifting Ltd
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BrewDog plc
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Viking Energy Partnership