Rulings (18)
  • Nova Relief t/a Nova Menopause Vitality

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    Two paid-for Facebook ads for a food supplement company misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific health claims.

  • Feel Holdings Ltd t/a Feel

    • Upheld
    • Internet
    • 17 July 2024

    A paid-for Facebook ad claimed that a supplement could cure symptoms of the menopause.

  • Femgroup Ltd t/a Feminapause

    • Upheld
    • Social media (paid ad)
    • 11 September 2024

    A paid-for Facebook ad made claims that a supplement could treat symptoms of the menopause and misleadingly implied that the supplement had been approved by the Food Standards Agency.

  • Kim Constable Ltd t/a The Sculpted Vegan

    • Upheld
    • Website (own site), Social media (own site)
    • 05 October 2022

    A website and an Instagram post for a diet and fitness plan made misleading weight loss claims and discouraged treatment of the symptoms of menopause.

  • Minerva Wellness Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 25 March 2026

    A paid-for Facebook ad and website for a supplement brand misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific health claims.

  • Femtech Healthcare Ltd t/a KeyForHer

    • Upheld
    • Social media (paid ad)
    • 26 June 2024

     A paid-for Facebook ad claimed that a supplement could cure symptoms of the menopause and also made unauthorised general health claims.

  • Sweet Bee Organics Ltd

    • Upheld
    • Website (own site)
    • 29 October 2025

    A website for a beauty products retailer made medicinal claims about an unlicensed product.

  • Dr Vegan Ltd

    • Upheld
    • Social media (own site)
    • 10 September 2025

    An Instagram post for Dr Vegan Ltd claimed that a food supplement could prevent, treat or cure symptoms of the menopause and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare Regulatory Agency.

  • Kaocommerce Ltd t/a Lunera

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    Two paid-for Meta ads for a food supplement brand made claims that their supplements could prevent, treat or cure symptoms of the menopause and inflammation. The ad also made unauthorised health claims.

  • Rejuvit Labs, LLC

    • Upheld
    • Social media (paid ad)
    • 26 June 2024

    Two paid-for Facebook ads claimed that a supplement could cure symptoms of the menopause.

  • The Edinburgh Herbal Dispensary Ltd t/a Napiers Edinburgh

    • Upheld
    • Social media (paid ad)
    • 14 August 2024

    Five TikTok ads made medicinal claims for an unlicenced product.

  • Lyma Life Ltd

    • Upheld
    • VOD
    • 22 September 2021

    A pre-roll YouTube ad for a food supplement was banned for misleadingly claiming that it could reduce anxiety, stress, and treat other general and specific health issues. 

  • 222 Collective Group Ltd t/a 222collectiveuk

    • Upheld
    • Social media (paid ad), Website (own site)
    • 25 March 2026

    A paid-for Facebook and Instagram ad for a food supplement brand made claims that their supplements could prevent, treat or cure the symptoms of the menopause and Pre-Menstrual Syndrome (PMS).

  • Ovira Australia t/a Ovira UK

    • Upheld
    • Social media (paid ad)
    • 11 December 2024

    Three paid-for Meta ads made unauthorised specific health claims, referred to an amount of weight loss, implied a food could prevent, treat or cure PCOS and symptoms of the menopause and made medicinal claims for an unlicenced product.  

  • Dirtea Ltd t/a Dirtea

    • Upheld
    • Social media (own site)
    • 28 June 2023

    Five Instagram posts on the Dirtea Instagram page and a paid-for Facebook ad claimed the product could prevent, treat or cure various human diseases.

  • Happy Koala LLC t/a MenoDaily

    • Upheld
    • Internet
    • 17 July 2024

    A paid-for Facebook ad claimed that a supplement could cure symptoms of the menopause and also made health claims that referred to a rate or amount of weight loss.

  • GKOnlineCo Pty Ltd t/a Pups Den, Official Aida Store

    • Upheld
    • Internet (website content)
    • 24 April 2024

    A paid-for social media ad made medicinal claims about an unlicenced product.

  • Polybiotics Ltd t/a Polybiotics

    • Upheld
    • Social media (paid ad), Website (own site)
    • 25 March 2026

    A paid-for Facebook and Instagram ad and a website for a food supplement brand misleading implied their food supplements could prevent, cure or treat Polycystic Ovarian Syndrome (PCOS). The ad also made unauthorised specific health claims and made health claims that referred to the recommendation of an individual healt...

Informally resolved (7)
  • BetterCo Ltd

    • 26 July 2023
    • Number of complaints: 1

  • Wellsprings Ltd

    • 19 October 2022
    • Number of complaints: 1

  • Saff-Pro

    • 20 March 2024
    • Number of complaints: 1

  • Este Medical Group Ltd

    • 30 November 2022
    • Number of complaints: 1

  • Wendy Perry

    • 17 January 2024
    • Number of complaints: 1

  • MW Nutrition Ltd

    • 07 April 2021
    • Number of complaints: 1

  • Dr Vegan Ltd

    • 26 February 2025
    • Number of complaints: 1