Rulings (43)
  • The University of Leicester

    • Upheld
    • 07 September 2022

    A tweet for the university misleadingly claimed that their Arts and Humanities research was number 1 in the UK for overall research quality in the 2021 Research Effectiveness Framework.

  • Universal Music Operations Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 19 April 2023

    A TikTok post on Tasha Ghouri’s account broke the rules as it was not obviously identifiable as an ad.

  • Universal Music Operations Ltd

    • Upheld
    • Poster
    • 11 January 2023

    A poster promoting Demi Lovato’s new album featuring a swear word was targeted irresponsibly and was also likely to result in serious offence to Christians as it linked sexuality to the crucifix and the crucifixion.

  • Universal Pictures International UK & Eire Ltd

    • Not upheld
    • Poster
    • 31 August 2022

    A poster for the film Black Phone was not found to be unsuitable for outdoor display.

  • London Medical Academy - Pre Medical Education Ltd t/a London Medical Academy

    • Upheld
    • Internet (website content)
    • 06 October 2021

    A website ad promoting medical courses was banned for implying that they were accredited higher education courses and that they were recognised by the GMC when this was not the case.

  • Treat Assignment Help

    • Upheld
    • Internet (website content)
    • 19 April 2023

    A website for an essay writing service misleadingly implied that students who used their service could submit an essay they had bought as their own without risk.

  • Uber BV

    • Upheld
    • App (paid ad), National newspaper (ad feature)
    • 05 April 2023

    REPUBLISHED RULING: A paid-for ad and a national press ad for Uber made misleading and unsubstantiated claims about the staff benefits the company provided.

  • TotalEnergies SE

    • Upheld
    • Social media (paid ad)
    • 09 April 2025

    A paid-for X ad for TotalEnergies omitted material information about the proportion of their overall business activities that comprised lower-carbon activities.

  • Samsung Electronics (UK) Ltd t/a Samsung

    • Upheld
    • Website (own site)
    • 11 December 2024

    A cashback promotion on the Samsung website caused unnecessary disappointment and wasn’t administered fairly.

  • UK Insurance Ltd t/a Direct Line

    • Upheld in part
    • Television
    • 21 July 2021

    A TV and radio ads for Direct Line insurance were banned over claims about competitive pricing

  • Evaq Ltd

    • Upheld
    • Website (own site)
    • 30 June 2021

    A website ad for facemasks was banned for misleadingly stating that the masks could kill Covid-19.

  • Easylife Group Ltd t/a Easylife Group, Positive Health

    • Upheld
    • Newspaper
    • 11 November 2020

    An ad in a national newspaper made misleading and unsubstantiated claims that a reusable face mask would protect the wearer from COVID-19 and that copper-infused fibres in the mask would kill particles of COVID-19.

  • Pernod Ricard UK Ltd

    • Upheld in part
    • Social media (own site)
    • 21 September 2022

    Five posts on a Whisky brand’s Instagram page featured people who appeared to be under 25 years of age and irresponsibly implied that alcohol could enhance mental or physical capabilities.

  • ECO4U LTD

    • Upheld
    • Social media (paid ad)
    • 11 December 2024

    Four paid-for Facebook ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government, falsely implied that they themselves were offering grants and didn’t make the nature of their business clear.

  • London School of Planning and Management Ltd

    • Upheld
    • Internet (website content)
    • 28 June 2023

    A website for a higher education institution misleadingly implied that they offered a Master of Business Administration (MBA).

  • Cider of Sweden Ltd

    • Upheld
    • Radio
    • 22 December 2021

    A radio ad for Kopparberg was banned for implying that alcohol could contribute to an individual’s popularity and that drinking alcohol was a key component of social success or acceptance.

  • ThePowerMBA Inc

    • Upheld
    • Social media (paid ad)
    • 22 September 2021

    A paid-for Facebook post by an online course provider was banned for misleadingly implying that they offered an accredited MBA degree qualification.

  • Centre For Medical Sciences & Research Ltd

    • Upheld
    • Internet (website content)
    • 31 August 2022

    An ad on the training provider’s website was banned for misleadingly stating they were a Medical School and making unsubstantiated claims that they were a leading provider.  

  • Coty UK Ltd t/a Coty UK Ltd

    • Upheld
    • 20 December 2023

    in September for anyone going back to work including, for example, university students, mums and … acknowledged Rimmel’s comment that “back to school season” could refer to university

  • Grip Media Ltd t/a Save the Student

    • Upheld
    • Internet (website content)
    • 05 April 2023

    A student advice website misleadingly exaggerated the amount of money that an individual could likely expect to make when matched betting and was inappropriately targeted.

Informally resolved (22)
  • Ulster University

    • 27 September 2023
    • Number of complaints: 1

  • Northumbria University

    • 24 August 2022
    • Number of complaints: 1

  • Abertay University

    • 30 March 2022
    • Number of complaints: 1

  • University of Bristol

    • 22 July 2020
    • Number of complaints: 1

  • University Hospital Birmingham

    • 22 September 2021
    • Number of complaints: 1

  • Ravensbourne University London

    • 07 April 2021
    • Number of complaints: 1

  • Universal Pictures International UK & Eire Ltd

    • 26 April 2023
    • Number of complaints: 1

  • Institute of Theology & Christian Counselling t/a ITCC

    • 23 December 2020
    • Number of complaints: 1

  • Entrepreneur Inc Training Ltd

    • 07 December 2022
    • Number of complaints: 1

  • Surge Campaigning CIC

    • 27 January 2021
    • Number of complaints: 1

  • College of Non Musculoskeletal Osteopathy t/a The CNMO

    • 14 October 2020
    • Number of complaints: 1

  • The Student Saviour

    • 24 February 2021
    • Number of complaints: 1

  • EEC Solutions Global Ltd

    • 11 January 2023
    • Number of complaints: 1

  • Must Have Ideas Ltd

    • 14 December 2022
    • Number of complaints: 1

  • Business Case Studies

    • 28 April 2021
    • Number of complaints: 1

  • Homes for Students Ltd t/a Homes for Students, ukstudenthouses.com

    • 15 March 2023
    • Number of complaints: 1

  • Noa Clinic Uslugi Medyczne SP. O. O

    • 16 August 2023
    • Number of complaints: 1

  • Seed Marketing (unconfirmed) t/a seedmarketing

    • 08 January 2025
    • Number of complaints: 1

  • Athletic Greens (UK) Ltd

    • 24 August 2022
    • Number of complaints: 1

  • J Sainsbury plc

    • 20 November 2024
    • Number of complaints: 0