Rulings (12)

  • Sky UK Ltd t/a Sky, NowTV

    • Not upheld
    • Television
    • 08 April 2020

    TV ads for a video game and a film were not scheduled inappropriately.

  • RM Auctions Ltd

    • Upheld
    • Social media (own site)
    • 11 January 2023

    A tweet on a classic car auction company’s page depicted irresponsible driving practices that were likely to condone or encourage a breach of the rules of the Highway Code.

  • Gallaher Ltd t/a JTI UK

    • Upheld in part
    • VOD
    • 14 April 2021

    A video ad for a nicotine pouch product was banned for implying that nicotine pouches had mood-alerting or stimulant effects which made gaming more enjoyable.

  • Strafe Esports Ltd t/a LevelTap

    • Upheld
    • Social media (paid ad)
    • 28 February 2024

    A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.

  • GOAT Company Ltd t/a Goat Games

    • Upheld
    • Social media (paid ad)
    • 28 September 2022

    A paid-for Twitter ad for a video game app was likely to cause serious or widespread offence by featuring a harmful gender stereotype and objectifying women.

  • Universal Music Operations Ltd

    • Not Upheld
    • Television
    • 10 July 2019

    believed the ad was similar in tone and visuals to zombie programmes and video games and was worthy

  • Paramount Pictures International

    • Upheld
    • Internet (on own site)
    • 30 October 2019

    A YouTube ad for the film Pet Sematary was banned for being inappropriately targeted at children.

  • Oasis Games Ltd

    • Upheld
    • Social media (paid ad)
    • 28 September 2022

    A paid-for Twitter ad for a video game was socially irresponsible as it included a harmful gender stereotype, was likely to cause serious or widespread offence by objectifying and sexualising women and representing someone who seemed to be under 18 in a sexual way.

  • FunPlus International AG t/a Funplus

    • Upheld
    • Game (mobile/app)
    • 17 January 2024

    An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 08 April 2020

    Two TV ads for a video game were not scheduled inappropriately.

  • FanCraze Technologies Inc

    • Upheld
    • Social media (own site)
    • 15 November 2023

    A Tweet from Essex County Cricket Club for NFTs wasn’t obviously identifiable as a marketing communication; didn’t make it clear which cryptowallet a prospective buyer would need; didn’t make it clear that it was referring to an investment product or that gas fees applied; and failed to illustrate the...

  • Under Armour UK Ltd

    • Upheld
    • Internet (on own site)
    • 13 November 2019

    Website claims for Under Armour’s Athlete Recovery Sleepwear range were not backed up with adequate evidence.  

Informally resolved (4)

  • CE Europe Ltd

    • 30 June 2021
    • Number of complaints: 1

  • Magic Tavern Inc.

    • 05 April 2023
    • Number of complaints: 1

  • British Telecommunications plc t/a BT, BT Group plc, BT Sport, BT TV

    • 01 April 2020
    • Number of complaints: 17

  • Mondelez Europe Services GmbH

    • 22 July 2020
    • Number of complaints: 2

Mail order cases (0)
Database cases (0)