Rulings (15)

  • RM Auctions Ltd

    • Upheld
    • Social media (own site)
    • 11 January 2023

    A tweet on a classic car auction company’s page depicted irresponsible driving practices that were likely to condone or encourage a breach of the rules of the Highway Code.

  • Activision Blizzard UK Ltd t/a Call of Duty

    • Upheld in part
    • Social media (paid ad), Video on demand
    • 18 February 2026

    A Video on Demand and YouTube ad for Call of Duty: Black Ops 7 was socially irresponsible and likely to cause serious offence by trivialising sexual violence. Another issue was investigated but it didn’t break the rules.

  • CTW Inc

    • Upheld
    • Social media (paid ad)
    • 27 August 2025

    Three paid-for YouTube ads for a video-game company were socially irresponsible, likely to cause serious or widespread offence and featured harmful gender stereotypes by objectifying and sexualising women. The ads also portrayed someone who appeared to be under 18 in a sexual way.

  • Hollywoodbets International UK Ltd t/a Hollywoodbets

    • Upheld
    • Website (paid ad)
    • 23 July 2025

    A banner ad for Hollywood bets seen on the Virtual Football League website was inappropriately targeted to under-18s.

  • Strafe Esports Ltd t/a LevelTap

    • Upheld
    • Social media (paid ad)
    • 28 February 2024

    A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.

  • LC International Ltd t/a Ladbrokes

    • Not upheld
    • 15 April 2026

    [Republished ruling] A TV and Video on Demand ad for Ladbrokes wasn’t likely to be of strong appeal to under-18s.

  • GOAT Company Ltd t/a Goat Games

    • Upheld
    • Social media (paid ad)
    • 28 September 2022

    A paid-for Twitter ad for a video game app was likely to cause serious or widespread offence by featuring a harmful gender stereotype and objectifying women.

  • Pernod Ricard UK Ltd t/a Absolut

    • Not upheld
    • Poster
    • 10 December 2025

    Digital escalator panels, posters and vinyl wall displays for Absolut Vodka were unlikely to particularly appeal to under-18s.

  • Koi Footwear Ltd

    • Upheld
    • Email
    • 18 June 2025

    An email was socially irresponsible and likely to cause serious and widespread offence by condoning drug use.

  • Oasis Games Ltd

    • Upheld
    • Social media (paid ad)
    • 28 September 2022

    A paid-for Twitter ad for a video game was socially irresponsible as it included a harmful gender stereotype, was likely to cause serious or widespread offence by objectifying and sexualising women and representing someone who seemed to be under 18 in a sexual way.

  • Domino's Pizza UK & Ireland Ltd

    • Upheld
    • Social media (paid ad)
    • 27 August 2025

    A paid-for YouTube ad for a HFSS product wasn’t appropriately targeted and appeared in media that was likely to appeal to under-16s.

  • FunPlus International AG t/a Funplus

    • Upheld
    • Game (mobile/app)
    • 17 January 2024

    An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.

  • Eaton Gate Gaming Ltd t/a Kwiff

    • Upheld
    • Social media (own site)
    • 22 October 2025

    A post on Kwiff’s X account featured Sir Lewis Hamilton, a person who was likely to be of strong appeal to under-18s.

  • Dribble Media Ltd t/a Midnite

    • Not upheld
    • Social media (influencer or affiliate ad)
    • 10 June 2026

    A TikTok post on Mia Mon’s account promoting an online betting platform didn’t feature someone who was likely to be of strong appeal to under-18s.

  • FanCraze Technologies Inc

    • Upheld
    • Social media (own site)
    • 15 November 2023

    A Tweet from Essex County Cricket Club for NFTs wasn’t obviously identifiable as a marketing communication; didn’t make it clear which cryptowallet a prospective buyer would need; didn’t make it clear that it was referring to an investment product or that gas fees applied; and failed to illustrate the...

Informally resolved (3)

  • Samsung Electronics (UK) Ltd

    • 26 March 2025
    • Number of complaints: 1

  • CE Europe Ltd

    • 30 June 2021
    • Number of complaints: 1

  • Magic Tavern Inc.

    • 05 April 2023
    • Number of complaints: 1

Mail order cases (0)
Database cases (0)