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Montdog Ltd t/a Wild Pack
Two posts for dogfood company on their Instagram page featured videos of Geogia Toffolo made misleading claims that other pet food products posed significant health risks or led to chronic diseases, the provenance of ingredients in other pet food products and discredited or denigrated other competitors’ products.
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Wild Nutrition Ltd
A poster for a supplement company misleadingly claimed their ingredients came from food or natural sources.
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Wild Cosmetics Ltd
A pre-roll YouTube ad for Wild deodorant misleadingly implied that there was a link between competing deodorant products and breast cancer.
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Wild Cosmetics Ltd
A YouTube ad for deodorant made misleading claims about other brands preventing the release of toxins, and that aluminium salts are potentially harmful.
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Wild Cosmetics Ltd
A pre-roll ad on YouTube for a natural deodorant and that featured a reference to masturbation was inappropriately targeted on a channel largely aimed at and featuring content that was likely to appeal to children.
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Wild Drinks Group Ltd t/a Whisp Drinks
An Instagram post by a hard seltzer retailer was banned for irresponsibly encouraging excessive drinking, implying that the product could prevent a hangover and making nutrition claims that were not permitted for alcohol.
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Wild Drinks Group Ltd t/a Whisp Drinks
We banned an ad on Rosie Breen’s TikTok page for making health claims about an alcoholic product, encouraging excessive drinking and featuring someone under 25 years of age.
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Wild Drinks Group Ltd t/a Whisp Drinks
A website post by a drinks company was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.
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Sparks Information PTE Ltd t/a Hunting Sniper
A paid-for Facebook ad for Hunting Sniper, a mobile app game, featured realistic footage of harm to animals, which was likely to cause widespread offence and unjustified distress.
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The Edinburgh Herbal Dispensary Ltd t/a Napiers Edinburgh
Five TikTok ads made medicinal claims for an unlicenced product.
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Imperial Tobacco Ltd t/a Rizla UK
A paid-for Facebook ad for Rizla UK was socially irresponsible and condoned the use of illegal drugs by trivialising recreational drug use.
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Get Dopa Ltd
A paid-for Facebook ad for a supplement brand make claims that a food supplement could prevent, treat or cure ADHD and other neurodivergent conditions. The ad also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA) and made unauthorised spe...
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Kaocommerce Ltd t/a Lunera
Two paid-for Meta ads for a food supplement brand made claims that their supplements could prevent, treat or cure symptoms of the menopause and inflammation. The ad also made unauthorised health claims.
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Huuuge Global Limited t/a Billionaire Casino
Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.
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Untamed Cat Food Ltd
An Instagram post on Untamed Cat Food’s account misleadingly made comparative claims with identifiable competitors and made misleading claims relating to the meat content of a cat’s diet and their product or rival brands.
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Alpro (UK) Ltd t/a Alpro
A poster for an almond drink was banned for making misleading environmental claims, in particular, that the product was ‘good for the planet’.
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Toyota (GB) plc
A paid-for Facebook post and a poster ad condoned using vehicles in a way that disregarded their impact on nature and the environment, and as such were socially irresponsible.
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Whyte and Mackay Ltd t/a Whyte and Mackay
A TV ad and Video on Demand (VOD) ad for a whisky company was unlikely to appeal strongly to people aged under 18.
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Jaguar Land Rover Ltd
A TV ad for Defenders cars did not misleadingly suggest parking sensors to alert drivers of a cliff edge, or condone dangerous and irresponsible driving.
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Agriculture and Horticulture Development Board t/a AHDB
We did not uphold complaints regarding ads encouraging meat consumption.
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Tracey Wild
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Digital Adventures Ltd t/a Free Bingo Genie, Strike Wild
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Wild Nutrition Ltd
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Wild Cosmetics Ltd
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Wild Cosmetics Ltd
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Wild Wall Art
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Mouth Group Ltd
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Rheal Superfoods Ltd
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Travel Curious Ltd
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Beresfords Group Ltd