Rulings (39)
  • Allay Claims Ltd t/a CheckMyPaydayLoan.com

    • Upheld
    • Radio
    • 07 February 2018

    A radio ad for a claims management company, CheckMyPaydayLoan.com, broadcast on 20 September 2017. The ad featured a voice-over that stated, "Ever had a time in your life where you've been forced to rely on payday loans and then struggled to make the repayments? You could be entitled to compensation. At Check My P...

  • General Motors UK Ltd t/a Vauxhall

    • Not Upheld
    • Television, Radio
    • 07 February 2018

    A TV and radio ad for Vauxhall:a. The TV ad, seen in September 2017, showed a couple in a car discussing the Wi-Fi password. The voice-over at the ad’s conclusion stated, “We call that one of life’s small victories and here’s another one: we’ll beat your quote from the well-known online car buyer by £1000 on part-excha...

  • Puig (UK) Ltd t/a Paco Rabanne

    • Not Upheld
    • Television, VOD
    • 07 February 2018

    Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a dark room....

  • Ryanair Ltd

    • Not Upheld
    • Poster, Television, Radio
    • 07 February 2018

    A TV ad, a radio ad and a poster for Ryanair:a. The TV ad, seen on 26 September 2017, featured images of people travelling on a Ryanair plane. The voice-over stated, "Discover why more and more people are choosing Europe's number one airline." On-screen text stated "IATA Scheduled passengers carried: 201...

  • Sky UK Ltd

    • Not Upheld
    • Television
    • 07 February 2018

    A TV ad for Sky TV, broadcast on 23 September 2017, promoted the Sky Sports Premier League channel. The ad stated, "New Sky Sports is here. So now all our existing and new Sky TV customers can get our brand new channel dedicated to the Premier League, and watch all the unmissable drama from 126 live games. Upgrade...

  • trivago N.V. t/a trivago

    • Not Upheld
    • Television
    • 07 February 2018

    A TV ad for Trivago, seen on 30 July 2017, began with an actress who said, “How many hotels does Trivago compare? 1,000? 10,000? 100,000? 300,000? 500,000? 700,000? Trivago now compares prices from more than a million hotels to find the ideal hotel for the best price.”​

  • Geox SpA

    • Upheld
    • Television
    • 24 January 2018

    A TV ad for Geox SpA, a shoe retailer, seen on the Disney Junior Plus channel on 11 August 2017, featured a voice-over stating, “With the purchase of a pair of Geox, you’ll get Geox XLight”. Children were shown holding four miniature Geox shoes on keyrings which contained lights (XLights), followed by two of the device...

  • The Trade Centre Wales Ltd

    • Not Upheld
    • Television, Radio
    • 24 January 2018

    A TV and two Radio ads for The Trade Centre Wales Ltd: a. A TV ad seen on 23 August featured on-screen text which stated “Drive Away In 1 Hour With Just A £99 Deposit …Cardiff North-Neath-Merthyr”. b. A radio ad, heard on 14 September on Heart FM, stated, “At The Trade Centre Wales ...

  • ASDA Stores Ltd

    • Not Upheld
    • Television
    • 10 January 2018

    A TV ad for ASDA, seen in October 2017, showed green lightning entering a house where a young girl dressed as a witch was standing in front of a mirror. The lightning caused a radio to glow green and start playing music. As the girl looked at the radio her eyes changed to glow green and she started dancing with jerky m...

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Coral, seen on 16 April 2017, featured several stylised clips of footballers playing football, including successfully taking risks and out-manoeuvring and out-playing defending footballers, against the background of a dramatic soundtrack. The voice-over stated, “The beautiful game you can watch it or you ca...

  • Dyson Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Dyson, seen on 14 May 2017, began with a woman at the window of her house, looking visibly concerned. The ad cut to a car exhaust producing green vapour. The word “Exhaust Particles” appeared above the exhaust. In the background a voice-over said, “What could be worse than the pollution outdoors?” The woman...

  • Booking.com BV

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Booking.com, seen on 1 July 2017, promoted the different features of their website. A voice-over stated, “At Booking.com you’ll find a wide range of accommodation. From sun drenched holidays to weekend getaways for every possible budget and if you have to cancel, cancel. Most of the time it’s free and you c...

  • Ramsdens Financial Ltd

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Ramsdens, a company which offered currency exchange services, seen on 21 June 2017. The voice-over stated, “At Ramsdens … you can change your pounds into Euros … Ramsdens guarantee to give you a great rate for all your travel money … Online or instore. But always at our hot curren...

  • TFHC Ltd t/a Transform

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Transform Cosmetic Surgery, seen in August 2017, featured a female voice-over which stated, “We had our little girl and she’s our world, getting back in shape was really hard. I lost the weight but I lost my chest too. I just thought, I’m gonna [sic] do something about it. So I had breast surgery with Trans...

  • DB London Ltd t/a Direct Bullion

    • Upheld in part
    • Television
    • 20 December 2017

    A TV ad for Direct Bullion, a gold dealer, seen in August 2017, featured a voice-over that stated, “Have you ever thought about buying gold? Amidst today’s fragile global economy you’re not alone, as many people are returning to this physical commodity as a store of wealth”. Small print on-screen stated, “Prices may fl...

  • Nissan Motor (GB) Ltd

    • Not Upheld
    • Television, Cinema
    • 13 December 2017

    A TV ad and cinema ad for the Nissan Qashqai, see in late July and August 2017:a. The TV ad featured shots of a Qashqai and a motorbike driving through an urban area. The motorbike was mainly shown on main roads, whereas the car was mainly shown driving down alleys and through a building site. A sequence towards the be...

  • Woburn Enterprises Ltd t/a Woburn Safari Park

    • Not Upheld
    • Television
    • 13 December 2017

    A TV ad for Woburn Safari Park was seen on 25 August 2017. The ad began with a scene showing a car driving into Woburn Safari Park. The ad then depicted a young boy and a young girl looking out of the window from the backseats of a car. The ad then showed shots of different animals found in the safari park and also the...

  • HJ Heinz Foods UK Ltd

    • Upheld
    • Television
    • 29 November 2017

    A TV ad for Heinz Beanz, seen in May 2017, depicted a man arriving home to his family – a woman and young girl. The man was asked whether he was hungry and he responded, “I am darling, but diet is key” before taking a drink from the fridge and continuing "I’m on a new regime, Dean calls the ‘three P’s’. … This is ...

  • Power Leisure Bookmakers Ltd t/a Paddy Power

    • Upheld
    • Television
    • 29 November 2017

    A TV ad for Paddy Power, seen in August 2017, featured a jaded casino security guard singing to the tune of “Papa Loves Mambo” while watching through monitors the casino customers gambling. He then turned away from the monitors and was shown gambling on Paddy Power on his mobile phone as the song continued. The song st...

  • Universal Pictures International UK & Eire Ltd

    • Upheld
    • Television
    • 29 November 2017

    A TV ad for the cinema release of the film The Snowman (2017) was broadcasted in September and October 2017. The ad showed a variety of scenes from the film punctuated with black screens and on-screen text. Included were scenes of a man finding a dismembered body on a snowy mountainside, a woman getting her leg caught ...

Informally resolved (41)
  • DSG Retail Ltd t/a Currys/PCWorld

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • EE Ltd t/a EE

    • 07 February 2018
    • Number of complaints: 3

    Media: Television
    Topic: Computers, phones and telecoms, Clothing, shoes and jewellery, Sports, leisure and hobbies

  • Rocks and Co Productions Ltd

    • 07 February 2018
    • Number of complaints: 2

    Media: Television
    Topic: Clothing, shoes and jewellery

  • Samsung Electronics (UK) Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Computers, phones and telecoms

  • Ideal Shopping Direct Ltd t/a Create and Craft

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (on own site), Television
    Topic: Sports, leisure and hobbies

  • Solitair Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Clothing, shoes and jewellery

  • Care International UK t/a Care

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Charity, education and Third sector

  • Hattons of London Ltd

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Sports, leisure and hobbies

  • TSB Bank plc

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Financial products and services

  • A Share & Sons Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Home and garden

  • British Telecommunications plc

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site), Television
    Topic: Computers, phones and telecoms

  • Hotels.com LP

    • 03 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Holidays, travel and motoring

  • Sky UK Ltd

    • 03 January 2018
    • Number of complaints: 2

    Media: Radio
    Topic: Sports, leisure and hobbies

  • EE Ltd

    • 20 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Computers, phones and telecoms

  • Euro-Pro Europe Ltd

    • 20 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Home and garden

  • Financial Conduct Authority

    • 20 December 2017
    • Number of complaints: 44

    Media: Television
    Topic: Legal and regulation, Financial products and services

  • Ideal Shopping Direct Ltd

    • 20 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Computers, phones and telecoms, Sports, leisure and hobbies

  • John Mills Ltd t/a JML

    • 20 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Home and garden

  • JustFab (UK) Ltd t/a Fabletics.co.uk

    • 20 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Clothing, shoes and jewellery

  • Walkers Snacks Ltd t/a Tropicana Juices

    • 20 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Food, drink and supplements