Rulings (139)
  • Hey Habito Ltd

    • Upheld
    • Television, VOD
    • 20 October 2021

    A TV and a video on demand ad for a mortgage broker were banned for exaggerating the likelihood of future significant interest rate rises.

  • The Workers Union Ltd

    • Upheld
    • Search (paid), Website (own site)
    • 20 October 2021

    A paid-for search ad and a website ad for an employment-related services company was banned for misleadingly implying that they were a trade union.

  • Warburtons Ltd

    • Not upheld
    • Social media (own site)
    • 20 October 2021

    Two ads for Warburtons were not found to be misleading.

  • BrewDog plc

    • Upheld
    • Social media (own site)
    • 20 October 2021

    Three social media posts by BrewDog broke the CAP Code for making misleading claims relating to a promotion.

  • Charlotte Tilbury Beauty Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 13 October 2021

    An Instagram Reel and an Instagram Story posted by an influencer were banned for not being obviously identifiable as ads.

  • Kiddies Kingdom Ltd

    • Upheld
    • Internet (website content)
    • 13 October 2021

    A website ad for children’s clothes and products were banned for making misleading savings claims.

  • The A&S Leisure Group

    • Upheld
    • Internet (website content), Social media (own site)
    • 13 October 2021

    A website and Facebook post for a casino was banned for creating the impression that consumers could gamble without limits or restrictions.

  • Vodafone Ltd t/a Voxi, vodafone

    • Upheld
    • Internet (website content)
    • 13 October 2021

    A website ad for Voxi was banned for making misleading price claims.

  • Kinetique Ltd t/a Ethica Diamonds

    • Internet (website content)
    • 06 October 2021

    A website ad for diamonds was banned for not making clear that the products were made of substitute materials and were not laboratory-grown diamonds.

  • London Medical Academy - Pre Medical Education Ltd t/a London Medical Academy

    • Upheld
    • Internet (website content)
    • 06 October 2021

    A website ad promoting medical courses was banned for implying that they were accredited higher education courses and that they were recognised by the GMC when this was not the case.

  • salesforce UK Ltd

    • Not upheld
    • VOD
    • 06 October 2021

    A Video on Demand (VOD) ad for Salesforce was not likely to cause serious or widespread offence.

  • HairCybele

    • Upheld
    • Social media (influencer or affiliate ad)
    • 29 September 2021

    An Instagram Story by Jennifer Metcalfe promoting a hair styling device was not obviously identifiable as an ad. We referred the matter to CAP’s Compliance team.

  • PBO Skincare Ltd

    • Upheld
    • Social media (own site)
    • 29 September 2021

    An Instagram post promoting a food supplement was banned for making unauthorised and unsubstantiated skincare claims.

  • Abellio East Midlands Ltd t/a East Midlands Railway

    • Upheld
    • Internet (website content)
    • 22 September 2021

    A promotion for a competition, which featured on East Midlands Railways’ website, was banned for not awarding the prize as described in the ad.

  • Lyma Life Ltd

    • Upheld
    • VOD
    • 22 September 2021

    A pre-roll YouTube ad for a food supplement was banned for misleadingly claiming that it could reduce anxiety, stress, and treat other general and specific health issues. 

  • ThePowerMBA Inc

    • Upheld
    • Social media (paid ad)
    • 22 September 2021

    A paid-for Facebook post by an online course provider was banned for misleadingly implying that they offered an accredited MBA degree qualification.

  • Banter Group Ltd t/a BanterKing

    • Upheld
    • App (paid ad)
    • 08 September 2021

    A paid-for display ad for an online novelty goods retailer which appeared in the Sky Sports app was banned for being likely to cause serious or widespread offence.

  • Emma Louise Taylor t/a Harley St Therapy

    • Upheld
    • Internet (website content)
    • 08 September 2021

    A website ad for a person claiming to be a member of the British Association of Counselling and Psychotherapy was banned for being misleading.

  • Global EMF Solutions Ltd t/a energyDots

    • Upheld
    • Internet (website content)
    • 08 September 2021

    A website ad for a device which retunes electromagnetic frequencies was banned for misleadingly stating that the device can help users feel energised, more focused and less stressed. 

  • Alpha Holidays Ltd

    • Upheld
    • Website (own site)
    • 01 September 2021

    We banned an ad for falsely suggesting holidays could be cancelled without charge before specified dates.