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DSG Retail Ltd t/a Currys PC World
Two TV ads for Currys PC World were banned for misleadingly implying that consumers were able to purchase a TV for half price when this was not the case.
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Hutchison 3G UK Ltd t/a 3
A TV, website and paid-for search ad by Three Mobile were banned for not holding adequate substantiation to support the claim that they were the ‘best network for data.”
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Telefonica UK Ltd t/a O2
A TV and newspaper ad for O2 which claimed it was the “UK’s No.1 Network” was found to be misleading because the comparisons it made with competitors were not clear.
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Diageo Great Britain Ltd
A TV ad for a whisky company did not imply, condone, or encourage irresponsible drinking or immoderate drinking and did not breach the BCAP Code.
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Sky UK Ltd
A TV ad for Sky was banned for making misleading savings claims about a Sky TV and Broadband package.
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ITV Broadcasting Ltd
A TV ad by McDonald’s aired during an ad break for the film Nancy Drew was not found to have breached the BCAP Code.
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Ryanair DAC
Two TV ads for Ryanair were banned for misleading viewers about the impact vaccines would have on their ability to travel abroad during Easter and summer. We also upheld complaints on the grounds of social responsibility.
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Studio Retail Ltd
A TV and video on demand ad for a shopping retailer was banned for irresponsibly encouraging excessive spending.
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Edrington-Beam Suntory UK
A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.
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James Murray Solicitors
A radio ad for a law film was not likely to cause unjustifiable distress and did not breach the BCAP Code.
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Age Partnership Ltd
A TV ad for an equity release company did not breach the BCAP Code.
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Hy-Pro International Ltd t/a Zinc
A TV ad for an electric scooter was banned for not making clear that they are only permitted to be used on private land.
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Geraint Christopher t/a Hemp in Avalon
A newspaper and Instagram post by a hemp shop were banned for inciting people to break the law by discouraging them from wearing face coverings in shops.
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Licensed Taxi Drivers Association Ltd t/a LTDA
A radio ad promoting London black cab services exaggerated the extent to which features of the taxis could reduce the spread of COVID-19.
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Rightmove Group Ltd t/a Rightmove
A TV ad did not depict gender stereotypes in a way that was likely to cause harm.
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LC International Ltd t/a Gala Spins
A paid-for Facebook post by a gambling company was banned for being of particular appeal to children.
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Sky UK Ltd
A website and TV ad for Sky was not found to be misleading.
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Missguided Ltd
Two posters sold by Missguidied were not found to be offensive or irresponsible.
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Profit Accumulator Ltd t/a Bonus Accumulator
A paid-for Facebook post and a website post for a betting company were banned for presenting gambling as a way to achieve financial security, for being misleading and for being socially irresponsible.
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Betfair Casino Ltd t/a Betfair Casino
A TV ad for Betfair did not portray, condone or encourage gambling behaviour that was socially irresponsible.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (46)