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infirst Ltd t/a Flarin
A TV ad misleadingly implied that Flarin was better for treating joint pain than other ibuprofen products.
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John Mills Ltd t/a JML Direct
A TV ad featured a testimonial which misleadingly implied a heated drying pod could prevent condensation form forming.
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Mous Products Ltd
A TV ad made misleading claims about the efficacy of a range of phone cases.
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Nationwide Building Society t/a Nationwide
TV, radio and press ads for Nationwide were misleading as consumers were likely to understand that the building society had made a long-term decision not to close their branches and that they had not recently closed any branches when this was not the case.
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Sparks Information PTE Ltd t/a Hunting Sniper
A paid-for Facebook ad for Hunting Sniper, a mobile app game, featured realistic footage of harm to animals, which was likely to cause widespread offence and unjustified distress.
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John Mills Ltd t/a JML Direct
A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.
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DUSK (Retail) Ltd
A TV ad was not likely to cause serious or widespread offence over its portrayal of men.
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LeoVegas Gaming plc t/a Bet MGM
A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.
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Jumpman Gaming Ltd t/a Lights Camera Bingo
A TV ad for Lucky Cow Bingo did not feature content that was likely to be of strong appeal to under-18s.
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LeoVegas Gaming plc t/a BetUK
A radio ad for BetUK featuring Adebayo Akinfenwa was likely to be of strong appeal to under-18s.
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Vir Health Ltd t/a Numan
A TV ad for a hair loss treatment guaranteed the efficacy of the product, breaking the Code.
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DUSK (Retail) Ltd
A TV ad did not irresponsibly imply that drinking alcohol had therapeutic qualities and could be used to cope with parenthood.
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Greater London Authority
A radio ad about the ULEZ expansion misleadingly claimed that one of the most polluted places in London is inside people’s cars.
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Transport For London t/a TFL
A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.
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Gamehaus Network Technology Co Ltd
An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.
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FunPlus International AG t/a Funplus
An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.
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Happytiger ApS
A TV ad for bingo featured someone who appeared to be under the age of 25.
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Procter & Gamble UK t/a Always
A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.
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Shenzhen Guangming District Kangshuo E-Commerce Firm t/a Health Support Store
A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product.
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HMK V AG t/a Windsor Mint
A TV ad for Windsor Mint misleadingly implied that a commemorative coin took the form a normal 40mm coin, when this was not the case.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (48)