Rulings (112)
  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 27 March 2024

    A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.

  • Vytaliving Ltd

    • Upheld
    • Press general
    • 27 March 2024

    A press add for nutritional tablets claimed a food could treat, prevent or cure human disease, featured claims that were not authorised on the GB NHC Register, and made misleading claims around savings.

  • Aldi Stores Ltd t/a Aldi

    • Upheld
    • National press
    • 20 March 2024

    A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.

  • Global Brands Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 13 March 2024

    A TikTok post on Danielle Walsh’s account irresponsibly encouraged excessive drinking and wasn’t obviously identifiable as an ad.

  • 6G Internet Ltd t/a 6Gi

    • Upheld
    • Leaflet
    • 06 March 2024

    A leaflet for a home broadband provider made misleading claims about providing full fibre broadband.

  • Banquist Ltd t/a Banquist, Winedrops

    • Upheld
    • Social media (paid ad)
    • 06 March 2024

    A paid-for Facebook ad for a wine retailer irresponsibly encouraged drinking unwisely.

  • Brown-Forman Beverages Europe Ltd t/a Jack Daniel's

    • Upheld
    • Poster
    • 28 February 2024

    A poster irresponsibly implied that drinking alcohol could overcome boredom and promoted adopting unwise drinking styles.

  • DUSK (Retail) Ltd

    • Not upheld
    • Television
    • 28 February 2024

    A TV ad did not irresponsibly imply that drinking alcohol had therapeutic qualities and could be used to cope with parenthood.

  • Hovis Ltd t/a Hovis

    • Not upheld
    • Internet (website content), Social media (own site)
    • 28 February 2024

    Three webpages and an Instagram post did not misleadingly use the terms “rustic”, “authentical”, “traditional”, “artisanal-inspired bread” and “no artificial preservatives”.

  • Strafe Esports Ltd t/a LevelTap

    • Upheld
    • Social media (paid ad)
    • 28 February 2024

    A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.

  • GMRD Apps Ltd t/a Impulse Brain Training

    • Upheld
    • Social media (paid ad)
    • 21 February 2024

    A paid-for Facebook ad for a puzzle game app made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for ADHD.

  • Happyo

    • Upheld
    • Social media (paid ad)
    • 21 February 2024

    A paid-for Facebook ad for a behaviour programme aimed at those with ADHD made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for a condition where medical supervision should be sought.

  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Email
    • 07 February 2024

    Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared.

  • Transport For London t/a TFL

    • Upheld in part
    • National press, Television, Radio
    • 07 February 2024

    A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.

  • Gamehaus Network Technology Co Ltd

    • Upheld
    • App (paid ad)
    • 24 January 2024

    An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.

  • Grandbing Technology Co Ltd t/a On Fancy

    • Upheld
    • Internet (website content)
    • 24 January 2024

    A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.

  • Outsourceful Ltd t/a Outsourceful

    • Upheld
    • Email, Internet (website content)
    • 24 January 2024

    An email and website for a recruitment agency perpetuated harmful racial stereotypes and were likely to cause serious offence.

  • FunPlus International AG t/a Funplus

    • Upheld
    • Game (mobile/app)
    • 17 January 2024

    An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.

  • GIRLvsCANCER

    • Upheld
    • Poster
    • 10 January 2024

    An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.

  • Ben's Gutters Ltd

    • Upheld
    • 20 December 2023

    Four leaflets, from Ben’s Gutters, presented in the form of a compliment slip: a. The first leaflet from Ben’s Gutters Ltd, was delivered to homes in Powys, Carmarthenshire, Kent and Warwickshire in July 2023. Text which appeared to be handwritten stated “Hello, We are cleaning gutters in your area...