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Edrington-Beam Suntory UK
A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.
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Manuka Doctor (UK) Ltd
A newspaper ad for a brand of honey was banned for implying that it could be used as a treatment for coughs and for implying that its “anti-microbial” properties could treat diseases.
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Lidl Great Britain Ltd
Two leaflets, a website, and two newspaper ads for Lidl products were banned for quoting unsubstantiated RRP claims.
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Easylife Group Ltd t/a Easylife Group, Positive Health
A brochure ad for a skin product was banned for implying that it was effective at removing the appearance of wrinkles and removing skin tags, without adequate evidence.
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Geraint Christopher t/a Hemp in Avalon
A newspaper and Instagram post by a hemp shop were banned for inciting people to break the law by discouraging them from wearing face coverings in shops.
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SCA Investments Ltd t/a Gousto
A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.
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Health Solutions Ltd
A leaflet for a healthcare service was banned for implying that their food supplements could prevent, treat or cure human disease.
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BrewDog plc
Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.
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Rightmove Group Ltd t/a Rightmove
A TV ad did not depict gender stereotypes in a way that was likely to cause harm.
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Easylife Group Ltd t/a Easylife Group, Positive Health
An ad in a national newspaper made misleading and unsubstantiated claims that a reusable face mask would protect the wearer from COVID-19 and that copper-infused fibres in the mask would kill particles of COVID-19.
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LC International Ltd t/a Gala Spins
A paid-for Facebook post by a gambling company was banned for being of particular appeal to children.
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Missguided Ltd
Two posters sold by Missguidied were not found to be offensive or irresponsible.
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Esso Petroleum Company, Limited t/a Esso Petroleum Company, Limited
A magazine ad for a fuel company did not make misleading environmental claims.
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Profit Accumulator Ltd t/a Bonus Accumulator
A paid-for Facebook post and a website post for a betting company were banned for presenting gambling as a way to achieve financial security, for being misleading and for being socially irresponsible.
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ElectraWorks Ltd t/a BWIN party, Party Poker
A paid-for Google search ad for a betting website irresponsibly suggested consumers could achieve financial security by gambling.
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Puressentiel UK Ltd
A newspaper ad for an air spray product misleadingly implied that it could reduce airborne household bacteria.
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Marlow Foods Ltd t/a Quorn Foods
A TV ad for a Quorn product was banned for misleadingly implying that it helped reduce consumers’ carbon footprint.
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Lingscars.com Ltd
A Facebook post advertising a car leasing company was banned for being socially irresponsible and likely to cause serious offence on the grounds of race.
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Beer52 Ltd
A website ad for a beer subscription service made misleading claims about a discount offer.
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Global Brands Ltd
An Instagram post promoting a VK drink did not inappropriately target children.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (46)