Rulings (46)
  • Edrington-Beam Suntory UK

    • Not upheld
    • Television
    • 06 January 2021

    A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.

  • Manuka Doctor (UK) Ltd

    • Upheld
    • National newspaper (ad feature)
    • 06 January 2021

    A newspaper ad for a brand of honey was banned for implying that it could be used as a treatment for coughs and for implying that its “anti-microbial” properties could treat diseases.

  • Lidl Great Britain Ltd

    • Upheld
    • Internet (on own site), National press, Leaflet
    • 16 December 2020

    Two leaflets, a website, and two newspaper ads for Lidl products were banned for quoting unsubstantiated RRP claims.

  • Easylife Group Ltd t/a Easylife Group, Positive Health

    • Upheld
    • 02 December 2020

    A brochure ad for a skin product was banned for implying that it was effective at removing the appearance of wrinkles and removing skin tags, without adequate evidence.

  • Geraint Christopher t/a Hemp in Avalon

    • Upheld
    • 02 December 2020

    A newspaper and Instagram post by a hemp shop were banned for inciting people to break the law by discouraging them from wearing face coverings in shops.

  • SCA Investments Ltd t/a Gousto

    • Upheld
    • 02 December 2020

    A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.

  • Health Solutions Ltd

    • Upheld
    • Leaflet
    • 25 November 2020

    A leaflet for a healthcare service was banned for implying that their food supplements could prevent, treat or cure human disease.

  • BrewDog plc

    • Upheld in part
    • National newspaper (paid ad)
    • 18 November 2020

    Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.

  • Rightmove Group Ltd t/a Rightmove

    • Not upheld
    • Television
    • 18 November 2020

    A TV ad did not depict gender stereotypes in a way that was likely to cause harm.

  • Easylife Group Ltd t/a Easylife Group, Positive Health

    • Upheld
    • Newspaper
    • 11 November 2020

    An ad in a national newspaper made misleading and unsubstantiated claims that a reusable face mask would protect the wearer from COVID-19 and that copper-infused fibres in the mask would kill particles of COVID-19.

  • LC International Ltd t/a Gala Spins

    • Upheld
    • Social media (paid ad)
    • 28 October 2020

    A paid-for Facebook post by a gambling company was banned for being of particular appeal to children.

  • Missguided Ltd

    • Not upheld
    • Poster
    • 21 October 2020

    Two posters sold by Missguidied were not found to be offensive or irresponsible.

  • Esso Petroleum Company, Limited t/a Esso Petroleum Company, Limited

    • Not upheld
    • Magazine
    • 14 October 2020

    A magazine ad for a fuel company did not make misleading environmental claims.

  • Profit Accumulator Ltd t/a Bonus Accumulator

    • Upheld
    • Social media (paid ad)
    • 14 October 2020

    A paid-for Facebook post and a website post for a betting company were banned for presenting gambling as a way to achieve financial security, for being misleading and for being socially irresponsible.

  • ElectraWorks Ltd t/a BWIN party, Party Poker

    • Upheld
    • 07 October 2020

    A paid-for Google search ad for a betting website irresponsibly suggested consumers could achieve financial security by gambling.

  • Puressentiel UK Ltd

    • Upheld
    • 07 October 2020

    A newspaper ad for an air spray product misleadingly implied that it could reduce airborne household bacteria.

  • Marlow Foods Ltd t/a Quorn Foods

    • Upheld
    • Television
    • 30 September 2020

    A TV ad for a Quorn product was banned for misleadingly implying that it helped reduce consumers’ carbon footprint.

  • Lingscars.com Ltd

    • Upheld
    • 23 September 2020

    A Facebook post advertising a car leasing company was banned for being socially irresponsible and likely to cause serious offence on the grounds of race.

  • Beer52 Ltd

    • Upheld
    • Email
    • 16 September 2020

    A website ad for a beer subscription service made misleading claims about a discount offer.

  • Global Brands Ltd

    • Not upheld
    • Internet (social networking)
    • 02 September 2020

    An Instagram post promoting a VK drink did not inappropriately target children.