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SheMed Ltd
A paid-for Reddit ad for a female-focused medical weight-loss service promoted weight-loss prescription-only medicines to the public, against the law and our rules, was likely to exploit consumers’ insecurities relating to body image and weight and was irresponsible.
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Vir Health Ltd t/a Numan
Two paid-for Facebook ads for a digital healthcare company made misleading claims about the occurrence of low testosterone in the male population.
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Gary Baron
A webpage for Gary Baron Counselling claimed that he was a member of the British Association for Counselling and Psychotherapy (BACP) when this wasn’t the case.
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Airbrush
Two paid-for Facebook ads and a website for a hairstyling company misleadingly implied they were endorsed by fashion brands, used unrelated influencer content to promote their product and didn’t have evidence to show that testimonials were genuine.
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BetterYou Ltd t/a Better You
A magazine ad for a supplement company made misleading claims that their product delivered vitamin D “quickly” and enabled fast absorption of vitamin D into the body.
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Beauty Pie Ltd t/a Beauty Pie Ltd
A poster for an LED face mask made misleading claims that it was clinically proven to reduce wrinkles in 4 weeks.
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Menwell Ltd t/a Voy
Three emails for an online pharmacy promoted prescription-only medicines to the public against the law and our rules. The ads were also socially irresponsible by creating an undue sense of urgency for people who were considering medicated weight-loss programmes.
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111 Skin Ltd t/a 111skin
A product listing for a skincare product misleadingly exaggerated the effects of a cosmetic product for ageing skin.
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GLP-1 Pro Ltd t/a GuLP-1
Two webpages for a food supplement company made claims that a supplement could prevent, treat or cure human disease and made unauthorised health and medicinal claims. The ads also compared the effects of a food supplement to those associated with weight-loss prescr...
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Medilife Clinic Enfield
A paid-for Instagram ad for a health clinic made claims that their treatments could alleviate or treat the traits of autism without suitable evidence to support these claims. The ad also discouraged essential treatment for conditions for which medical supervision should be sought.
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Beiersdorf UK Ltd
A poster ad for Eucerin Skincare misleadingly claimed that a serum was clinically proven to make you look up to 5 years younger.
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Global Health Tests Ltd t/a Check My Body Health
A website for a Bioresonance hair test misleadingly claimed that the test could comprehensively analyse body intolerances.
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L'Oréal (UK) Ltd
A Video-On-Demand ad for a serum made misleading claims that it was clinically proven to reduce hyperpigmentation in two weeks.
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Juniper Technologies UK Ltd t/a Juniper
Posts in weight-loss support groups on Facebook didn't make clear they were paid for by the advertiser and they promoted prescription-only medicines to the public, which is against the law and our rules.
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Juniper Technologies UK Ltd t/a Juniper
A paid-for Facebook ad for an online pharmacy was socially irresponsible and likely to cause harm or serious and widespread offence by exploiting new mothers’ insecurities about body image and perpetuating pressure for them to conform to body image stereotypes. They also promoted prescription-only medicines to th...
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Juniper Technologies UK Ltd t/a Juniper
Two paid-for Instagram ads for an online pharmacy promoted prescription-only medicines to the public, which is against the law and our rules. They also created an undue sense of urgency for members of the public who are considering medicated weight-loss programmes.
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Persons unknown t/a Cloud Nine
A paid-for Facebook ad for a clothing company made medical claims for a product that didn’t have the relevant compliance labels and wasn’t registered with the Medicines and Healthcare products Regulatory Agency. The ad also discouraged essential treatment for a condition for which medical supervision should...
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TFS Buying Ltd
A paid-for Facebook ad for a buy now pay later arrangement irresponsibly encouraged non-essential spending through the use of credit, particularly in relation to funding non-essential Christmas purchases.
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persons unknown t/a Evora Official
Four paid-for Facebook ads and a website for a multi-sensory stuffed toy made unlicenced medicinal claims that weren’t backed up by robust evidence, including that the product could relieve symptoms of anxiety and insomnia. The ads also made misleading claims about testimonials and didn’t have evidence to s...
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Health Bridge Ltd t/a Zava
An Instagram post, TikTok video and a Facebook post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (44)