Rulings (13)
  • Sanofi UK

    • Upheld
    • Internet (social networking)
    • 03 July 2019

    A post on thismamalife’s Instagram account, seen in February 2019, featured an image of the blogger in bed smiling. In the background of the image was a packet of Phenergan Night Time tablets. The caption stated “[AD] Sleep. Who needs more of it? I'm really lucky in that I don't actually need a lot ...

  • GS Phillips t/a Manor Pharmacy

    • Upheld
    • Internet (social networking)
    • 26 June 2019

    A press ad for Manor Pharmacy’s PRO_Longevity service, seen in the Herts Advertiser on 20 September 2018. Bold red text stated “Our service PRO_Longevity will help you lose weight, and reduce your risk of Type 2 diabetes, cancer, heart disease, blood pressure and dementia-diseases we all fear!”. Furth...

  • LadyCare Lifetime Ltd

    • Upheld
    • Internet (on own site)
    • 26 June 2019

    The website www.ladycare-uk.com, seen on 4 January 2019, promoted LadyCare “a novel discreet device, found to reduce menopause symptoms in 71% of cases”. Text on the home page stated, “LADYCARE MENOPAUSE … PROVEN TO REDUCE OR COMPLETELY ELIMINATE MENOPAUSE SYMPTOMS, IN OVER 71% OF WOMEN &hellip...

  • The Hut.com Ltd t/a lookfantastic.com

    • Upheld
    • Internet (on own site)
    • 26 June 2019

    The website for Look Fantastic www.lookfantastic.com, a beauty products retailer, seen on 18 February 2019, featured two listings: a. A listing for ELEMIS Pro-Collagen Rose Cleansing Balm featured a red box with text that stated "Free Elemis Reviving Kit". Underneath was an image of the kit and text that r...

  • Vir Health Ltd t/a Numan

    • Upheld
    • Transport
    • 26 June 2019

    An ad for Numan, a website providing treatment for men’s health issues, seen on the side of a bus in March 2019, stated "Does cycling affect you in the bedroom?". Further text stated "Numan" and smaller text underneath stated "#bookoferections".

  • iSpyEyes 1964262

    • Upheld
    • Internet (social networking)
    • 29 May 2019

    Several posts appearing on the Instagram page of Marnie Simpson, a reality television personality, seen in September and October 2018: a. The first post stated, “The hottest fires burn blue, and her eyes are no different … Lenses | my range @ispyeyes …”. b. Another post stated, “Om...

  • Beiersdorf UK Ltd

    • Not Upheld
    • Television
    • 01 May 2019

    A TV ad for the Nivea Q10 power cream, seen on 22 January 2019, began with a woman doing facial exercises and reading a magazine which showed an image of a needle with the text “All you need to know about LIFTING”. The voice-over stated, “Face exercises? Lifting? Not for me.” The next scene feat...

  • Candy Coat Ltd

    • Upheld
    • Internet (on own site)
    • 24 April 2019

    A website for Candy Coat, www.lovecandycoat.com, a nail polish company, seen on 2 November 2018, featured a product page for “Rainbow Colour Box”, a selection of nail polishes and accessories. Underneath the product description, text next to five stars stated “21 reviews”. Beneath, various im...

  • HiSmile Pty Ltd t/a HiSmile

    • Upheld
    • Internet (social networking)
    • 10 April 2019

    Eight video ads for HiSmile, a teeth whitening product, that appeared on Snapchat, Instagram and Facebook: a. A Snapchat story, seen on 21 November, showed a woman wiping a gel-like substance off her visibly yellow teeth with her finger, revealing clean, white teeth. Text at the top of the ad read "White Teeth ...

  • Procter & Gamble (Health & Beauty Care) Ltd

    • Not Upheld
    • Television
    • 10 April 2019

    A TV ad seen in March 2018 for the sanitary protection product “Always Discreet”, featured a woman who stated, “I didn’t realise my bladder leak pad was bulky until I went for a bike ride. So I tried Always Discreet. I couldn’t believe the difference. It’s less bulky and it really pr...

  • TFS Stores Ltd t/a The Fragrance Shop

    • Upheld
    • Internet (sales promotion)
    • 27 March 2019

    Two ads for The Fragrance Shop, seen in November 2018: a. The home page of The Fragrance Shop, www.thefragranceshop.co.uk, featured a banner that stated "BLACK FRIDAY COUNTDOWN. UP TO 60% OFF*". Further text stated "AN EXTRA 15% OFF SELECTED LINES". Smaller text linked by an asterisk stated "...

  • Marketing Punch Ltd t/a OfferX and GetTestKeep

    • Upheld in part
    • Internet (on own site)
    • 20 March 2019

    An instagram account and two websites for OfferX, a marketing company, seen on 24 September 2018: a. The instagram account “primarkprdct” included as its profile picture an image of the Primark logo. The instagram profile included in its profile description “© Primark … Welcome to the o...

  • TePe Oral Hygiene Products Ltd

    • Not Upheld
    • Poster
    • 10 October 2018

    A poster displayed on London Underground trains for TePe, an oral health care product company, seen on 7 April 2018 included text which stated “A TePe can get you to 100% clean … Your toothbrush only cleans up to 60% of your teeth … No wonder 94% of dental hygienists recommend them*”. Small print at the bottom of the a...

Informally resolved (5)
  • The Back Doctor

    • 10 July 2019
    • Number of complaints: 1

    Media: Circular
    Topic: Health conditions

  • The Feel Good Group Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions

  • Waterman Corporate Enterprises Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (e-tailing)
    Topic: Beauty products, grooming and hygiene

  • Absolute-Collagen Ltd

    • 26 June 2019
    • Number of complaints: 2

    Media: Internet (on own site)
    Topic: Health conditions

  • Senso-Rex Ltd

    • 12 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions, Medicines, remedies and therapies