Rulings (48)
  • Mondelez UK Ltd t/a Cadbury

    • Not Upheld
    • Internet (video)
    • 05 June 2019

    A TV ad, YouTube ad and cinema ad for Cadbury, seen in late November 2018:   a. The TV ad began with a secondary school-aged girl, wearing a Santa Claus mask and carrying a large ribbon-wrapped chocolate bar under her arm, walking through a school during classes. She dodged behind a wall to avoid a teacher a...

  • Cris Conf SpA t/a Pinko

    • Not Upheld
    • Internet (display)
    • 29 May 2019

    A display ad for Pinko, a clothing retailer, seen on The Guardian website on 22 February 2019 featured a female model posing. The model was wearing a trouser jumpsuit, a long sleeved sequined jacket and a hat.

  • Smiles Powder UK Ltd

    • Upheld
    • Internet (on own site)
    • 29 May 2019

    A website, www.getsmirk.com, for a teeth whitening product, Smirk, seen on 10 July 2018, included towards the bottom of the home page the heading “Results, the first time” and a before and after illustration of teeth. On the “Before” image the teeth were yellow and on the “After” image the teeth were white. Accompanyin...

  • iSpyEyes 1964262

    • Upheld
    • Internet (social networking)
    • 29 May 2019

    Several posts appearing on the Instagram page of Marnie Simpson, a reality television personality, seen in September and October 2018: a. The first post stated, “The hottest fires burn blue, and her eyes are no different … Lenses | my range @ispyeyes …”. b. Another post stated, “Om...

  • Ziffit Ltd

    • Not Upheld
    • Television
    • 22 May 2019

    A TV ad for Ziffit.com, an online selling service, seen on 8 February 2019 opened with an animation of a man and woman surrounded by books. The voice-over stated, “How can you quickly turn books into money? Ziffit.com pays for all kinds of books as well as CDs, DVDs and games, simply use our app to zap the barcod...

  • Cycle Safety Technologies Ltd

    • Upheld
    • Internet (on own site)
    • 15 May 2019

    A tweet from Cycle Safety Technologies, a traffic monitoring app for drivers and cyclists, posted on 11 February 2019, stated “We confirm that cycle safety technology app Is for all road users. If a cyclist Is not using the app but a driver Is using the app the responsibility rest [sic] with the cyclist. All accidents ...

  • WHG (International) Ltd

    • Upheld
    • Internet (social networking)
    • 15 May 2019

    A paid-for message from William Hill seen on the dating app Tinder, on 11 March 2019, stated "Stuck in the friend zone? You won't be for much longer if you use this Cheltenham free bet offer. Join William Hill with code W40 and bet £10 on any Cheltenham race to get 4 X £10 free bets. T&Cs apply". This was...

  • Entertaining Play Ltd t/a Monopoly Casino

    • Upheld
    • Internet (display)
    • 08 May 2019

    A banner ad for Monopoly Casino, seen 7 February 2019 on the Mirror Online website, featured an image of the character ‘Mr Monopoly’ and text which stated “Monopoly Casino”, “SUPER MONOPOLY MONEY” and “PLAY NOW”.

  • Lidl UK GmbH t/a Lidl

    • Upheld
    • National press
    • 08 May 2019

    A national press ad seen on 17 January 2019, featured the claims “YOUR MONEY'S WORTH MORE AT LIDL” and "Prices crunched all year round" above a photograph of four branded food products including Cathedral City cheddar cheese. Text below stated “£11.50 at Morrisons” and &ldquo...

  • Nespresso UK Ltd

    • Upheld
    • E-mail
    • 08 May 2019

    An email promotion from Nespresso, received on 29 October 2018, offered a free milk frother. Text stated “Stock up on your favourite Nespresso coffees and we’ll treat you to a complimentary Aeroccino4 Milk Frother.* Simply order 400 capsules before 11th November to enjoy milky coffee creations worthy of any...

  • Tottenham Hotspur Football & Athletic Co. Limited

    • Upheld
    • Internet (social networking)
    • 08 May 2019

    A tweet from Tottenham Hotspur's Twitter page, seen on 5 March 2019, featured an image of the team's starting line-up against Borussia Dortmund, including players Harry Winks and Davinson Sanchez. The image featured the William Hill logo and accompanying text stated "Latest odds from @WilliamHill" and...

  • Beiersdorf UK Ltd

    • Not Upheld
    • Television
    • 01 May 2019

    A TV ad for the Nivea Q10 power cream, seen on 22 January 2019, began with a woman doing facial exercises and reading a magazine which showed an image of a needle with the text “All you need to know about LIFTING”. The voice-over stated, “Face exercises? Lifting? Not for me.” The next scene feat...

  • National Injury Claimline Ltd t/a The Medical Negligence Experts

    • Upheld
    • Internet (on own site)
    • 01 May 2019

    A website for claims management company The Medical Negligence Experts, www.the-medica-negligence-experts.co.uk, seen on 31 January 2019 featured text which stated "The Medical Negligence Experts are here to help if you have been affected by negligence and wish to seek birth injury compensation" and featured ...

  • Sure (Guernsey) Ltd t/a Sure

    • Upheld
    • Internet (on own site)
    • 01 May 2019

    A Facebook sponsored post and a website for Sure mobile network, seen in November 2018 and March 2019: a. The Facebook sponsored post featured text which stated "Join Sure and get 6 months half price on Jersey's fastest mobile network". Further text stated "Go Sure. Go better. on [sic] the Island&...

  • Tefincom SA t/a NordVPN

    • Upheld
    • Television
    • 01 May 2019

    A TV ad for NordVPN seen on 9 January 2019. The ad began with a man walking down a train cubicle. Text on screen appeared that stated “Name: John Smith”. A man’s voice then said, “Look it’s me, giving out my credit card details.” The ad then showed the man handing his credit card to ...

  • Candy Coat Ltd

    • Upheld
    • Internet (on own site)
    • 24 April 2019

    A website for Candy Coat, www.lovecandycoat.com, a nail polish company, seen on 2 November 2018, featured a product page for “Rainbow Colour Box”, a selection of nail polishes and accessories. Underneath the product description, text next to five stars stated “21 reviews”. Beneath, various im...

  • Celtic Sustainables Ltd

    • Upheld in part
    • Internet (on own site)
    • 24 April 2019

    A website for Celtic Sustainables paint, www.celticsustainables.co.uk, seen on 29 June 2018, featured text which stated "Natural Paint & Decorating". Further text stated "SUPPLIERS OF ECO PAINT, NATURAL & ECO-FRIENDLY DECORATING, SUSTAINABLE BUILDING AND ENERGY SAVING PRODUCTS".

  • Edward Bulmer Ltd

    • Upheld in part
    • Internet (on own site)
    • 24 April 2019

    A website for Edward Bulmer paint, www.edwardbulmerpaint.co.uk, seen on 29 June 2018, featured text which stated "Edward Bulmer Natural Paints are the safe and beautiful choice for decorating your children's rooms". Further text stated "It is made from entirely natural ingredients" and "We&...

  • Really Great Cruises Ltd t/a Cruise Nation

    • Upheld
    • E-mail
    • 24 April 2019

    Two direct marketing emails from Cruise Nation, promoting cruise holiday deals: a. An email received on 20 September 2018 included the text “THE DRINKS ARE ON US! FROM ONLY £799”. A circular icon with a green tick and the text “lowest price guaranteed” was placed beside the price claim....

  • Ceva Animal Health Ltd

    • Upheld
    • Television
    • 17 April 2019

    A TV ad for animal health company Ceva Animal Health, seen on 31 December 2017, promoted their plug-in diffuser Adaptil. The ad depicted a dog owner and her dog. The dog owner said, “This is Dude. He is almost two years old. He used to get super anxious when left alone.” The ad showed the dog pawing at the ...

Informally resolved (5)
  • British Airways Plc

    • 05 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Roofoods Ltd

    • 05 June 2019

    Media: Internet
    Topic: Food, drink and supplements

  • British Airways Plc t/a British Airways

    • 29 May 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • MuscleFood Ltd

    • 29 May 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Promotions and competitions

  • University of Chester

    • 29 May 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Claims, endorsements and testimonials