Rulings (40)
  • Good Guru Ltd t/a Protein World

    • Upheld
    • Email
    • 02 July 2025

    An email made claims that a food could treat anorexia.

  • Mondelez UK Ltd t/a Cadbury

    • Upheld
    • Radio
    • 02 July 2025

    A radio ad made nutrition and comparative nutrition claims that didn’t meet the conditions of use for those claims.

  • Wowcher Ltd

    • Upheld
    • Website (own site)
    • 02 July 2025

    A website failed to administer a promotion fairly and caused unnecessary disappointment.

  • CLF Distribution Ltd

    • Upheld
    • Email
    • 11 June 2025

    An email misleadingly claimed that products only contained “naturally sweet ingredients”.

  • Viva Research Ltd t/a Vivanmn

    • Upheld
    • Social media (paid ad)
    • 28 May 2025

    Two paid-for Facebook ads claimed that a food supplement could treat or cure ADHD, made medicinal claims for an unlicensed product and made unauthorised specific health claims. 

  • air up GmbH

    • Upheld
    • Social media (paid ad)
    • 28 May 2025

    A paid-for TikTok ad was irresponsible and likely to cause serious or widespread offense.

  • ZOE Ltd t/a Zoe

    • Upheld
    • 21 May 2025

    A paid-for Facebook ad misleadingly claimed that a supplement didn't contain any ultra-processed ingredients.

  • Dualit Ltd

    • Upheld
    • Search (paid)
    • 30 April 2025

    A paid-for search ad misleadingly implied that coffee bags could be composted at home when this wasn't the case. 

  • Lavazza Coffee (UK) Ltd

    • Upheld
    • Search (paid)
    • 30 April 2025

    A paid-for search ad misleadingly implied that coffee pods could be composted at home when this wasn't the case.

  • Groupe SEB UK Ltd t/a Tefal

    • Upheld
    • Website (own site)
    • 16 April 2025

    A website product page for a set of pans misleadingly implied that a discount offer could be used for particular products when that was not the case.

  • McDonald's Restaurants Ltd

    • Upheld in part
    • App (own claim), Television
    • 26 March 2025

    An ad for the ‘Feed the Family Offer’ shown in the My McDonald’s app failed to include all non-optional fees in quoted prices.

  • Shop TJC Ltd t/a Ideal World

    • Upheld
    • Television
    • 12 March 2025

    A teleshopping presentation made unsubstantiated price and savings claims. 

  • Meggan Kirkland

    • Upheld
    • Social media (influencer or affiliate ad)
    • 19 February 2025

    A promotion on Meggan Kirkland’s Instagram account wasn’t administered fairly.

  • Supplylife Group Ltd t/a SUPPLYlife

    • Upheld
    • Website (own site)
    • 19 February 2025

    A website misleadingly stated that, informed by their testing, an elimination diet could help food related energy dips, unwanted weight and IBS or its symptoms.

  • Beer52 Ltd

    • Upheld
    • Email
    • 18 December 2024

    Two email promotions omitted significant conditions.

  • Origin Sleep UK Ltd t/a Origin Mattress

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website implied that a promotion was time limited when this wasn’t the case, made misleading and unsubstantiated savings claims and made unsubstantiated claims about the health properties of their products.

  • Vivostore Ltd t/a Vivo Life

    • Upheld
    • Social media (own site)
    • 18 December 2024

    Two TikTok ads stated that a food supplement could treat vitamin B12 deficiency or its symptoms, irresponsibly encouraged people to stop taking medically prescribed vitamin B12 injections and made unauthorised specific health claims.

  • Churchill Retirement Living Ltd

    • Upheld
    • National newspaper (paid ad)
    • 04 December 2024

    A national newspaper ad failed to include the significant conditions of a promotion, including a closing date.

  • Samsung Electronics (UK) Ltd

    • Upheld
    • Internet (website content)
    • 27 November 2024

    A website promotion misleadingly described a promotional item as “free”, did not make clear promotional items would have to be purchased upfront before being redeemed via a cashback mechanism and omitted significant conditions.

  • Supreme CBD Ltd t/a Supreme CBD

    • Upheld
    • Social media (own site)
    • 13 November 2024

    A post on Anthony Fowler’s X account made unauthorised health claims about CBD.

Informally resolved (1)
  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • 24 July 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements