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ARSJ Holding Ltd
We upheld complaints against health claims in an ad for Brite Drinks.
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Tesco Mobile Ltd t/a Tesco Mobile
We banned ads for replacing expletives with food terms.
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UAB Ekomlita t/a nuubu
We partly upheld complaints against ads for kitchen knives.
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Capri Sun GmbH
A banner ad was unlikely to be obviously identifiable as such by its audience, young children, and therefore ‘enhanced’ disclosure was required.
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Take Stock Foods Ltd
A paid-for TikTok post for a soup company broke the rules by claiming that its food products could treat or cure acne.
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Ten Percent Music Elite Group Ltd t/a TPM the Label
An Instagram post promoting a prize draw did not award prizes as described and was not administered fairly.
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J Sainsbury plc t/a Sainsbury's
A radio and TV ad for Sainsbury which promoted the general benefits to the environment of reducing meat protein in substitution for plant protein were not misleading.
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Vegan Friendly UK
A TV ad for Vegan Friendly UK was likely to cause distress to both younger and adult audiences and therefore was not suitable for broadcast on TV regardless of scheduling restrictions.
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Bier Nuts Ltd t/a Bier Company
An email and a text message for a mail order beer subscription service misled consumers by falsely claiming or implying they had won a prize of “free beer for life”.
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CheaperWaste Ltd
A website that included a page for comparing waste companies did not make clear it was for the purposes of lead generation, misleadingly presented the nature of the services office and implied that they were price comparison services when that was not the case.
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My Pharmacy (UK) Ltd
We upheld complaints about ads for a vitamin supplement .
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Mondelez UK Ltd
A website ad for a Cadburys promotion was banned for omitting significant terms and conditions.
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The Otley Burger Company
A tweet, an Instagram and a Facebook post by The Otley Burger Company which referenced the disappearance of Madeleine McCann was banned for being likely to cause serious and widespread offence and distress.
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The England and Wales Cricket Board Ltd
We upheld in part complaints about ads for cricket tournament "The Hundred", and KP Snacks and its brands.
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Bighams Ltd
A product packaging ad promoting a competition to win a campervan broke the CAP Code as the promotion was not administered fairly.
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Chinnock Housing Ltd
A direct mailing for a property company was banned for not being obviously identifiable as an ad.
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Health Technologies Ltd
Three ads for a Covid-19 testing service were banned for being misleading.
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Stephen Bear t/a stevie bear
A tweet by Stephen Bear about a promotion broke the CAP Code as the promotion was not administered fairly.
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Mondelez UK Ltd t/a Cadbury
A promotion for a Cadbury competition breached the CAP Code because they were unable to provide the full names of the judges on request.
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Witcombe Festival
An Instagram post by the Witcombe Festival for a promotion to win tickets to the festival was banned because the promotion was not administered fairly.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (44)