Rulings (153)
  • Fischer Future Heat UK Ltd

    • Upheld
    • Internet (on own site), Leaflet
    • 13 November 2019

    Claims on a flyer and website for a heating system were misleading and unsubstantiated.

  • Ancol Pet Products Ltd

    • Upheld
    • Internet (on own site)
    • 20 November 2019

    A website made misleading environmental claims about dog waste bags.

  • Dyson Ltd

    • Upheld
    • Internet (on own site)
    • 20 November 2019

    A video ad for a vacuum cleaner broke the rules around misleadingness for not making clear the length of the hose.

  • Money Tree Media Ltd t/a National-Debt-Help.org.uk

    • Upheld
    • Internet (display)
    • 20 November 2019

    A website and Facebook page for a debt help service falsely implied that they were acting for purposes outside their trade.

  • My Baby Enterprises Ltd

    • Upheld
    • Internet (on own site)
    • 20 November 2019

    Claims on a website for a prenatal testing service for genetic conditions used misleading statistics about the accuracy of the tests.

  • The Birth Company

    • Upheld
    • Internet (on own site)
    • 20 November 2019

    Claims on a website for a prenatal testing service for genetic conditions used misleading statistics about the accuracy of the tests.

  • Ultrasound Direct Ltd

    • Upheld
    • Internet (on own site)
    • 20 November 2019

    Claims on a website for a prenatal testing service for genetic conditions used misleading statistics about the accuracy of the tests.

  • Zoe de Pass t/a Dress Like A Mum (DLAM)

    • Upheld
    • Internet (social networking)
    • 20 November 2019

    An Instagram post was not obviously identifiable as an ad.

  • Active Posture Ltd

    • Upheld
    • Internet (social networking)
    • 13 November 2019

    Claims on Facebook by a clothing company that its product could improve posture and reduce back pain were misleading.  

  • Fortune Academy

    • Upheld
    • Internet (on own site)
    • 13 November 2019

    A website promoting a cryptocurrency course made misleading claims.

  • Parsley Box Ltd

    • Upheld
    • Internet (on own site), National press
    • 13 November 2019

    A press ad and website for a meal delivery service broke the rules around misleadingness and qualification.

  • Rightmove Group Ltd t/a Rightmove

    • Not upheld
    • Poster
    • 13 November 2019

    Poster ads for Rightmove made claims about the frequency with which their estate agents were contacted that were not misleading. 

  • Rock Paper Click Ltd t/a Government Solar Checker

    • Upheld
    • Internet (on own site)
    • 13 November 2019

    Claims on a solar panel company website were misleading, did not make clear the nature of the business and falsely implied they acted for purposes outside their trade.  

  • Solar Panel Funding Ltd

    • Upheld
    • Internet (social networking)
    • 13 November 2019

    Facebook posts for solar panel funding made misleading claims, did not make clear the nature of the business and falsely implied they were acting for purposes outside of their trade.

  • Toyota (GB) plc

    • Not upheld
    • Poster, Internet (social networking), Television
    • 13 November 2019

    TV, poster and Facebook ads for a hybrid car were not misleading.

  • Under Armour UK Ltd

    • Upheld
    • Internet (on own site)
    • 13 November 2019

    Website claims for Under Armour’s Athlete Recovery Sleepwear range were not backed up with adequate evidence.  

  • Greenstar Gas, Plumbing and Heating

    • Upheld
    • Internet (on own site)
    • 31 July 2019

    A website, for a plumbing and heating company, www.greenstarcolchester.co.uk, seen on 9 February 2019, stated "Greenstar Powerflushing, Gas, Plumbing and Heating is the only plumbing and service company that has [sic] 100% transparent ... pricing system ...".

  • The White Star Key Group Ltd

    • Upheld
    • Internet (social networking)
    • 31 July 2019

    An Instagram post promoting a weight loss food supplement, published by Influencer Jemma Lucy (@jemlucy) on 5 May 2019 showed her sitting at a table in a bikini and socks, holding a mug. Three packets were featured on the table. Text stated “I’ve been staying in shape with my go to @skinnycaffe products....

  • USN (UK) Ltd

    • Upheld in part
    • Internet (on own site)
    • 31 July 2019

    A website, www.uk.usn-sport.com, seen on 1 November 2018 selling food supplements featured text on a product page that stated “PHEDRA CUT LIPO XT … Phedra Cut Lipo XT is the latest breakthrough from USN. It consists of a two-in-one liquid capsule containing ground-breaking, clinically researched ingredient...

  • Unilever UK Ltd

    • Not Upheld
    • 31 July 2019

    An Instagram post for Radox, posted on 14 June 2018, featured a picture of a bottle of Radox shower gel which featured the claim “100% NATURE INSPIRED FRAGRANCE”. Below that on the bottle there was a prominent image of the Radox logo, a leaf, berries and text that stated “FEEL DETOXED acai berry sc...

Informally resolved (62)
  • EMP Mail order UK Ltd

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (display)
    Topic: Pricing and charges

  • British Telecommunications plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • CrossReach Trading Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Medical procedures and services, Children and the vulnerable

  • Flipper Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Claims, endorsements and testimonials

  • Grylls Adams Estate Agents

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Claims, endorsements and testimonials

  • Kettle Foods Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Packaging
    Topic: Promotions and competitions

  • L'OrĂ©al (UK) Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • Royal Panda Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Gambling

  • SCA Investments Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements

  • TalkTalk Telecom Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: E-mail
    Topic: Promotions and competitions, Pricing and charges

  • Tapi Carpets & Floors Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Point of sale
    Topic: Promotions and competitions, Pricing and charges

  • The Back Doctor

    • 10 July 2019
    • Number of complaints: 1

    Media: Circular
    Topic: Health conditions

  • Toyota (GB) plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery

  • Warners Group Publications plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking)
    Topic: Claims, endorsements and testimonials

  • Waterman Corporate Enterprises Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (e-tailing)
    Topic: Beauty products, grooming and hygiene

  • www.axparis.co.uk Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • ADIDAS (UK) Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • Absolute-Collagen Ltd

    • 26 June 2019
    • Number of complaints: 2

    Media: Internet (on own site)
    Topic: Health conditions

  • Arkworld UK Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements, Claims, endorsements and testimonials, Animals and farming

  • BRITISH TELECOMMUNICATIONS PLC

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Computers, phones and telecoms, Pricing and charges