Rulings (352)
  • Bio-tiful Dairy Ltd t/a Bio-tiful Dairy

    • Upheld
    • Transport
    • 16 August 2017

    A poster for Bio-tiful Dairy’s Kefir drink, seen on the London Underground network in May 2017, included text which stated “BIOTIFUL DAIRY’S 2000 YEAR OLD SECRET TO BETTER DIGESTION … Long ago, the people of the Caucasus Mountains discovered a miracle drink that naturally boosted digestion and immunity. They called ...

  • Equicast UK

    • Upheld
    • Internet (on own site)
    • 16 August 2017

    A website for Equicast UK, www.equicast.co.uk, a supplier of products designed to relieve problems in horse hooves seen 18 April 2017, promoted a product called “Equicast”. Text on the page stated “Equicast can be used as a “spare tyre” (that the owner applies) until a farrier can replace the shoe”. Further down the...

  • HouseSimple Ltd

    • Upheld
    • Internet (on own site), Television
    • 16 August 2017

    A website and TV ad for HouseSimple Ltd, an online estate agent:

    a. The website www.housesimple.com, seen in February 2017, stated on its “Estate Agent Fees explained” page that “High street estate agent fees are usually worked out as a percentage of the final sale price of your property. This can range from 1...

  • JustFab (UK) Ltd t/a JustFab

    • Upheld
    • Internet (on own site)
    • 16 August 2017

    a. A landing page, which consumers were directed to from a link that appeared on social media, for an online shoe retailer JustFab (UK) Ltd seen on 1 October 2016 featured text that stated, “JUST FAB National Bootie Day New VIP Member Exclusive First Style from £9 That’s 75% Off” and featured a button that stated “G...

  • PT Entertainment Services Ltd t/a Titanbet

    • Upheld
    • Internet (on own site)
    • 16 August 2017

    A website for the gambling operator Titanbet (www.titanbet.co.uk), seen on 8 April 2017. On the promotions page, text stated “Enjoy free bets and cash bonuses with Titanbet promotions!”. Below this were links to a number of different promotions including one headed “Get Faller Insurance at Titanbet. Place a bet on a...

  • Reimage Ltd t/a Reimageplus.com

    • Upheld
    • Internet (display)
    • 16 August 2017

    A display ad for ReimagePlus, an online PC repair service, seen on 21 April 2017, which stated “Don’t be part of the statistics. 1 out of 3 computers is infected by malware every single day”.

  • Twentieth Century Fox Film Company Ltd

    • Upheld
    • Digital outdoor
    • 16 August 2017

    Two digital outdoor ads displayed on large screens in two stations in central London, for the film Alien: Covenant, seen in early May 2017:

    a. The first ad began with a spacecraft approaching a planet followed by scenes on the planet. In one scene a man in a dark room shined a torch on an alien egg, the top of...

  • Vape Station

    • Upheld
    • Magazine
    • 16 August 2017

    A magazine ad for a local e-cigarette store, Vape Station, seen in the March 2017 edition of The Journal magazine. The ad featured images of six e-cigarettes above the text "OVER 80 UK Manufactured flavours to choose from" and featured the headline claim "THE HEALTHIER OPTION TO CIGARETTE SMOKING"...

  • American Express Services Europe Ltd

    • Upheld
    • Television
    • 09 August 2017

    A TV ad for American Express, seen in April 2017, featured animations of different situations that could result in unexpected spending, such as a plumbing leak and dropping a mobile phone in water. A voice-over stated, “Sometimes we have to pay for things we don’t actually like. But there is an upside to everything....

  • Animal Angels Ltd

    • Upheld
    • Internet (on own site)
    • 09 August 2017

    A brochure available on Animal Angels’ website www.animalangels.co.uk, seen on 1 February 2017, included the claim “Our membership of the National Association of Registered Pet Sitters and agreement to abide by their Code of Practice and Terms and Conditions is further indication of our commitment to professional pe...

Informally resolved (1839)
    After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:
  • Amazon Europe Core Sarl

    • 16 August 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Beaconsfield Footwear Ltd t/a Hotter

    • 16 August 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions, Clothing, shoes and jewellery

  • Boots UK Ltd

    • 16 August 2017
    • Number of complaints: 1

    Media: National press
    Topic: Health conditions, Promotions and competitions, Beauty products, grooming and hygiene

  • Branded Garden Products Ltd t/a Thompson & Morgan

    • 16 August 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Home and garden

  • Buy It Direct Ltd

    • 16 August 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery

  • CK Marketing Ltd t/a tripadvicebureau.uk

    • 16 August 2017
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking)
    Topic: Holidays, travel and motoring

  • Calinnova Ltd

    • 16 August 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Animals and farming

  • Cineworld Cinemas Ltd

    • 16 August 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • E.ON UK plc

    • 16 August 2017
    • Number of complaints: 1

    Media: Television
    Topic: Utilities, energy and environment

  • Easylife Group Ltd

    • 16 August 2017
    • Number of complaints: 1

    Media: Internet (display)
    Topic: Promotions and competitions

Mail order cases (32)
  • Boots UK Ltd

    • 16 August 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Promotions and competitions

  • Stafco Ltd t/a Handpresso UK

    • 21 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Food, drink and supplements

  • Hearst Magazines UK Ltd t/a Good Housekeeping

    • 14 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • Spar (UK) Ltd

    • 14 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • Nisa Retail Ltd

    • 07 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • Nickelodeon UK Ltd

    • 31 May 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Sports, leisure and hobbies

  • carpediememmie.co.uk

    • 31 May 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • Willow Bracelets

    • 24 May 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Clothing, shoes and jewellery

  • coralisland.co.uk

    • 24 May 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions, Food, drink and supplements

  • Juicetou Ltd

    • 05 April 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Food, drink and supplements

Database cases (26)
  • We Buy Any Car Ltd

    • 16 August 2017
  • Waves Hair & Beauty

    • 09 August 2017
  • Easylife Group Ltd

    • 26 July 2017
  • Virgin Media Ltd

    • 12 July 2017
  • The Smile Train UK

    • 05 July 2017
  • MuscleFood Ltd

    • 28 June 2017
  • Emailing Network Sarl t/a ClicPlan

    • 14 June 2017
  • Shades Window Blinds Ltd

    • 07 June 2017
  • Norwich Dance Wear Ltd t/a Porselli

    • 31 May 2017
  • Saint John Patrick Publishers Ltd t/a St John Patrick Publishers

    • 17 May 2017