Rulings (94)
  • Guangzhou Shimo Culture Media Co Ltd

    • Upheld
    • In-game (apps)
    • 11 December 2024

    An in-game ad was irresponsibly targeted, socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.

  • Jaded London Ltd

    • Upheld
    • Social media (own site)
    • 11 December 2024

    An Instagram post was socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.

  • Metamind AI Ltd t/a AI Persona

    • Upheld
    • In-game advertising
    • 11 December 2024

    An in-game ad was socially irresponsible, caused offense by harmfully stereotyping women as sexual objects and portrayed someone who seemed to be under-18 in a sexual way.

  • PPB Entertainment Ltd

    • Not upheld
    • Radio
    • 11 December 2024

    A radio ad for Betfair wasn’t inappropriately scheduled.

  • Sparring Partners Ltd t/a Gymbox

    • Upheld
    • Social media (own site)
    • 11 December 2024

    An Instagram ad was socially irresponsible and caused undue distress.

  • Gold Warehouse Ltd t/a Gold Bank

    • Upheld
    • Radio
    • 20 November 2024

    Three radio ads, which implied that gold had investment potential, were broadcast on a non-specialist radio channel.

  • Procter & Gamble UK t/a Procter and Gamble

    • Not upheld
    • 06 November 2024

    A TV ad for a Flash duster didn't exaggerate the capability of the product.

  • The Boots Company plc

    • Upheld
    • Television, Video on demand
    • 30 October 2024

    A TV and Video on Demand (VOD) ad condoned not using sunscreen.

  • Suntory Global Spirits UK Ltd

    • Upheld
    • 16 October 2024

    A post on Bowmore Single Malt Whisky’s Facebook page in partnership with Aston Martin linked alcohol with driving and was irresponsible.

  • W8 Tech Cyprus Ltd t/a Seeking

    • Upheld
    • 16 October 2024

    A paid-for Reddit ad for a dating website perpetuated sexist and negative gender stereotypes and was likely to cause harm and widespread offence.

  • Kerry Foods Ltd

    • Upheld
    • 09 October 2024

    A video on demand ad for a HFSS product featuring the licensed character Garfield and a promotion broke the rules by being directly targeted at pre-school or primary school children.

  • Pall Mall Medical (Manchester) Ltd t/a Pall Mall Cosmetics

    • Upheld
    • 09 October 2024

    An Instagram ad was irresponsible as it trivialised the decision to undergo cosmetic surgery and linked cosmetic surgery with happiness and confidence.

  • DAMM 1876 LTD

    • Upheld
    • Social media (own site)
    • 25 September 2024

    Two Instagram reels on alcohol brand Estrella Damm’s own account linked alcohol with activities or locations in which drinking would be unsafe or unwise.

  • Shop TJC Ltd t/a The Jewellery Channel

    • Upheld
    • Television
    • 25 September 2024

    A teleshopping ad promoted a product that was a medical treatment for humans and also made medical claims for an unlicensed device.

  • Vodafone Ltd

    • Upheld
    • Social media (paid ad), Television
    • 18 September 2024

    A TV ad, paid-for X ad and website for Vodafone made unsubstantiated claims that their broadband services provided a nearly identical performance to BT's services, and that millions of BT broadband customers had already switched, or were actively considering switching, to Vodafone.

  • William Grant & Sons Ltd t/a Hendricks Gin

    • Not upheld
    • Video on demand
    • 04 September 2024

    A Video on Demand ad for Hendricks Gin wasn't likely to particularly appeal to under-18s.

  • Just Eat.co.uk Ltd t/a Just-Eat.co.uk

    • Upheld
    • Internet
    • 21 August 2024

    A paid-for Facebook ad for Just Eat failed to use appropriate targeting to ensure an ad featuring HFSS products wasn't directed at under 16s.

  • Aston Manor Ltd t/a Crumpton Oaks

    • Not upheld
    • Television
    • 14 August 2024

    A TV ad for Crumpton Oaks Cider was not likely to strongly appeal to under 18s.

  • The Edinburgh Herbal Dispensary Ltd t/a Napiers Edinburgh

    • Upheld
    • Social media (paid ad)
    • 14 August 2024

    Five TikTok ads made medicinal claims for an unlicenced product.

  • Virgin Atlantic Airways Ltd t/a Virgin Atlantic

    • Upheld
    • Radio
    • 07 August 2024

    A radio ad for Virgin Atlantic included the unqualified claim "100% sustainable aviation fuel", which gave a misleading impression of the fuel's environmental impact.

Informally resolved (6)
  • Build Hollywood Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Other
    Topic: Charity, education and Third sector

  • Veblen Wines Ltd

    • 24 July 2024
    • Number of complaints: 0

    Topic: Alcohol

  • Gemporia Ltd

    • 17 July 2024
    • Number of complaints: 0

  • Naked Wines plc t/a Naked Wines, www.NakedWines.com Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Circular
    Topic: Alcohol

  • Spotlight Sports Group Ltd.

    • 05 June 2024
    • Number of complaints: 1

    Topic: Gambling

  • Whitbread Group plc

    • 05 June 2024
    • Number of complaints: 1

    Topic: Alcohol