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Beer52 Ltd
A letter from a beer company broke the CAP Code as it was not obviously identifiable as an ad.
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DSG Retail Ltd t/a Currys PC World
Two TV ads for Currys PC World were banned for misleadingly implying that consumers were able to purchase a TV for half price when this was not the case.
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Hutchison 3G UK Ltd t/a 3
A TV, website and paid-for search ad by Three Mobile were banned for not holding adequate substantiation to support the claim that they were the ‘best network for data.”
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Telefonica UK Ltd t/a O2
A TV and newspaper ad for O2 which claimed it was the “UK’s No.1 Network” was found to be misleading because the comparisons it made with competitors were not clear.
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Diageo Great Britain Ltd
A TV ad for a whisky company did not imply, condone, or encourage irresponsible drinking or immoderate drinking and did not breach the BCAP Code.
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Sky UK Ltd
A TV ad for Sky was banned for making misleading savings claims about a Sky TV and Broadband package.
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ITV Broadcasting Ltd
A TV ad by McDonald’s aired during an ad break for the film Nancy Drew was not found to have breached the BCAP Code.
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LC International Ltd t/a Ladbrokes
A video on demand ad for Ladbrokes which appeared on All4 was banned for depicting gambling behaviour that was socially irresponsible, as a person in the ad was shown to be detached from his surroundings after placing a bet.
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Ryanair DAC
Two TV ads for Ryanair were banned for misleading viewers about the impact vaccines would have on their ability to travel abroad during Easter and summer. We also upheld complaints on the grounds of social responsibility.
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Studio Retail Ltd
A TV and video on demand ad for a shopping retailer was banned for irresponsibly encouraging excessive spending.
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Edrington-Beam Suntory UK
A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.
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James Murray Solicitors
A radio ad for a law film was not likely to cause unjustifiable distress and did not breach the BCAP Code.
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Age Partnership Ltd
A TV ad for an equity release company did not breach the BCAP Code.
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Hy-Pro International Ltd t/a Zinc
A TV ad for an electric scooter was banned for not making clear that they are only permitted to be used on private land.
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Licensed Taxi Drivers Association Ltd t/a LTDA
A radio ad promoting London black cab services exaggerated the extent to which features of the taxis could reduce the spread of COVID-19.
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BrewDog plc
Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.
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ContextLogic Inc t/a Wish.com
A paid-for ad on Facebook was irresponsible for portraying a model who was under 18 years of age in a sexual manner.
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ContextLogic Inc t/a Wish.com
Facebook ads for an online retailer, Wish.com, were irresponsible for appearing to direct ads for restricted firearms and knives to a general audience.
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Rightmove Group Ltd t/a Rightmove
A TV ad did not depict gender stereotypes in a way that was likely to cause harm.
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Sky UK Ltd
A website and TV ad for Sky was not found to be misleading.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (52)