Rulings (48)
  • ARSJ Holding Ltd

    • Upheld
    • Internet (on own site), Social media (paid ad)
    • 11 May 2022

    We upheld complaints against health claims in an ad for Brite Drinks.

  • Tesco Mobile Ltd t/a Tesco Mobile

    • Upheld in part
    • National newspaper (paid ad), Poster, Social media (paid ad)
    • 11 May 2022

    We banned ads for replacing expletives with food terms.

  • Transform Hospital Group Ltd t/a Transform

    • Upheld
    • Email
    • 11 May 2022

    We banned an ad for trivialising plastic surgery.

  • UAB Ekomlita t/a nuubu

    • Upheld
    • Internet (display)
    • 11 May 2022

    We partly upheld complaints against ads for kitchen knives.

  • Stacey Bradley

    • Upheld
    • Newspaper
    • 25 May 2022

    Two local press ads, one print and one digital, misleadingly implied they had been placed, endorsed or approved by a public body and misleadingly implied COVID-19 vaccinations were unsafe and illegal. They were socially irresponsible and caused fear without justifiable reason.

  • My Pharmacy (UK) Ltd

    • Upheld
    • Website (own site)
    • 04 May 2022

    We upheld complaints about ads for a vitamin supplement .

  • Surfshark Ltd

    • Upheld
    • Internet (video)
    • 20 April 2022

    A YouTube video ad by Surfshark was banned for being likely to cause fear or distress without justifiable reason.

  • The Otley Burger Company

    • Upheld
    • Social media (own site)
    • 20 April 2022

    A tweet, an Instagram and a Facebook post by The Otley Burger Company which referenced the disappearance of Madeleine McCann was banned for being likely to cause serious and widespread offence and distress.

  • The England and Wales Cricket Board Ltd

    • Upheld in part
    • Social media (paid ad), Email, Internet (website content), Social media (own site)
    • 13 April 2022

    We upheld in part complaints about ads for cricket tournament "The Hundred", and KP Snacks and its brands.

  • Yogscast Ltd

    • Not upheld
    • Internet (video)
    • 30 March 2022

    An ad on the Yogscast YouTube channel was not found to be inappropriately targeted at children.

  • Mondelez UK Ltd t/a Cadbury

    • Upheld
    • Internet (website content)
    • 16 March 2022

    A promotion for a Cadbury competition breached the CAP Code because they were unable to provide the full names of the judges on request.

  • Hoover Ltd

    • Not upheld
    • Television
    • 09 March 2022

    A TV ad for a washing machine did not perpetuate harmful gender stereotypes. 

  • Person(s) unknown

    • Upheld
    • Directory
    • 16 February 2022

    An ad in a local business directory was banned for implying that the Pfizer–BioNTech COVID-19 vaccine was unsafe for children.

  • Mondelez UK Ltd

    • Upheld
    • VOD
    • 19 January 2022

    A video on demand ad for Dairylea was banned for encouraging children to eat while hanging upside now, which is unsafe behaviour that could be dangerous for children to emulate.

  • Roxane UK Ltd t/a Aqua Pura

    • Upheld in part
    • Television
    • 19 January 2022

    A TV ad for a drinks product was banned for misleadingly claiming that the bottle was made from 100% recycled components and for claiming the product was “nature friendly” when this was not the case.  

  • Cider of Sweden Ltd

    • Upheld
    • Radio
    • 22 December 2021

    A radio ad for Kopparberg was banned for implying that alcohol could contribute to an individual’s popularity and that drinking alcohol was a key component of social success or acceptance.

  • The Chop Shop

    • Upheld
    • Internet (website content), Social media (own site)
    • 22 December 2021

    A website and three Instagram posts by a drinks device retailer were banned for featuring the excessive consumption and irresponsible serving of alcohol and for featuring someone who appeared to be under 25 years of age.

  • The Lowcal Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 December 2021

    An Instagram story posted by Adam Cuthbertson was banned for not being obviously identifiable as an ad and for making non-permitted nutrition claims about alcoholic drinks.

  • Papa John's (GB) Ltd t/a Papa John's Pizza, papa Johns

    • Upheld
    • Internet (website content), Social media (own site)
    • 15 December 2021

    A Papa John’s website post and a Twitter post promoting cryptocurrency were banned for irresponsibly taking advantage of consumers’ lack of experience and for trivialising investment in cryptocurrency. 

  • Rangosious Public Holdings Ltd t/a Amrita Studios

    • Upheld
    • App (paid ad)
    • 15 December 2021

    An ad for a gaming app was banned for objectifying women and for being likely to cause serious or widespread offence.