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ARSJ Holding Ltd
We upheld complaints against health claims in an ad for Brite Drinks.
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Tesco Mobile Ltd t/a Tesco Mobile
We banned ads for replacing expletives with food terms.
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Transform Hospital Group Ltd t/a Transform
We banned an ad for trivialising plastic surgery.
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UAB Ekomlita t/a nuubu
We partly upheld complaints against ads for kitchen knives.
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Stacey Bradley
Two local press ads, one print and one digital, misleadingly implied they had been placed, endorsed or approved by a public body and misleadingly implied COVID-19 vaccinations were unsafe and illegal. They were socially irresponsible and caused fear without justifiable reason.
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My Pharmacy (UK) Ltd
We upheld complaints about ads for a vitamin supplement .
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Surfshark Ltd
A YouTube video ad by Surfshark was banned for being likely to cause fear or distress without justifiable reason.
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The Otley Burger Company
A tweet, an Instagram and a Facebook post by The Otley Burger Company which referenced the disappearance of Madeleine McCann was banned for being likely to cause serious and widespread offence and distress.
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The England and Wales Cricket Board Ltd
We upheld in part complaints about ads for cricket tournament "The Hundred", and KP Snacks and its brands.
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Yogscast Ltd
An ad on the Yogscast YouTube channel was not found to be inappropriately targeted at children.
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Mondelez UK Ltd t/a Cadbury
A promotion for a Cadbury competition breached the CAP Code because they were unable to provide the full names of the judges on request.
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Hoover Ltd
A TV ad for a washing machine did not perpetuate harmful gender stereotypes.
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Person(s) unknown
An ad in a local business directory was banned for implying that the Pfizer–BioNTech COVID-19 vaccine was unsafe for children.
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Mondelez UK Ltd
A video on demand ad for Dairylea was banned for encouraging children to eat while hanging upside now, which is unsafe behaviour that could be dangerous for children to emulate.
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Roxane UK Ltd t/a Aqua Pura
A TV ad for a drinks product was banned for misleadingly claiming that the bottle was made from 100% recycled components and for claiming the product was “nature friendly” when this was not the case.
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Cider of Sweden Ltd
A radio ad for Kopparberg was banned for implying that alcohol could contribute to an individual’s popularity and that drinking alcohol was a key component of social success or acceptance.
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The Chop Shop
A website and three Instagram posts by a drinks device retailer were banned for featuring the excessive consumption and irresponsible serving of alcohol and for featuring someone who appeared to be under 25 years of age.
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The Lowcal Ltd
An Instagram story posted by Adam Cuthbertson was banned for not being obviously identifiable as an ad and for making non-permitted nutrition claims about alcoholic drinks.
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Papa John's (GB) Ltd t/a Papa John's Pizza, papa Johns
A Papa John’s website post and a Twitter post promoting cryptocurrency were banned for irresponsibly taking advantage of consumers’ lack of experience and for trivialising investment in cryptocurrency.
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Rangosious Public Holdings Ltd t/a Amrita Studios
An ad for a gaming app was banned for objectifying women and for being likely to cause serious or widespread offence.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (48)