Rulings (74)
  • Aramco Overseas Oil Company BV t/a Aramco

    • Not upheld
    • Social media (paid ad)
    • 09 July 2025

    Paid-for LinkedIn, Google and Instagram ads featuring a Formula 1 car did not make misleading environmental claims.

  • Detox Today

    • Upheld
    • Website (own site)
    • 09 July 2025

    A website homepage for an alcohol addiction help and support service misleadingly implied that the advertiser directly provided registered medical treatment.

  • Glamour Shots

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for eBay was irresponsible and likely to cause serious offence by objectifying and sexualising women.

  • Monzo Bank Ltd

    • Not upheld
    • Television
    • 09 July 2025

    A TV ad for Monzo and ITV Sport was obviously recognisable as an ad.

  • Cosmos Oyun Yazilim Sanayi Ticaret Ltd Sirketi t/a Filter AI

    • Upheld
    • In-game (apps)
    • 02 July 2025

    An in-game ad was socially irresponsible and caused serious offence, including by featuring a harmful gender stereotype that objectified women.

  • Wuxi Zhan'ao E-commerce Co Ltd t/a Lpows.com

    • Upheld
    • Website (paid ad)
    • 02 July 2025

    A paid-for YouTube ad featured a gender stereotype that was likely to cause harm or serious offence.

  • HOMA Games SAS

    • Upheld
    • 25 June 2025

    An in-game ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful stereotype by objectifying women.

  • Honeytech Ltd t/a Honeytoon

    • Upheld
    • 25 June 2025

    Two paid-for X ads were socially irresponsible, featured harmful gender stereotypes and caused serious or widespread offence, including referencing incest, featuring scenes that depicted women as objects of sexual gratification and trivialising sexual assault.

  • Diesel SpA t/a Diesel

    • Upheld in part
    • Website (paid ad)
    • 11 June 2025

    A paid-for ad featuring Katie Price was irresponsible and likely to cause serious offence by objectifying and sexualising women.

  • Neilson Financial Services Ltd t/a British Seniors

    • Not upheld
    • 28 May 2025

    A TV ad didn't show an infant in an unsafe sleep position.   

  • Turner Lewis Ltd

    • Upheld
    • Social media (own site)
    • 28 May 2025

    A TikTok post and a website misled people about the nature of their business, omitted material information, took advantage of people's inexperience and credulity and failed to be upfront about significant qualifications. 

  • UAB Convenity t/a Huusk

    • Upheld
    • 28 May 2025

    A TV ad for Huusk Knives was irresponsibly scheduled. 

  • air up GmbH

    • Upheld
    • Social media (paid ad)
    • 28 May 2025

    A paid-for TikTok ad was irresponsible and likely to cause serious or widespread offense.

  • EE Ltd t/a EE

    • Upheld in part
    • Internet (on own site)
    • 21 May 2025

    A website failed to directly qualify 'unlimited' claims. 

  • GreenPixel Ltd t/a Hotel Merge Empire

    • Upheld
    • Game (mobile/app)
    • 21 May 2025

    An in-game ad was likely to cause serious or widespread offence, including by condoning domestic violence.

  • Phusion Projects LLC t/a FourLoko

    • Upheld
    • Social media (own site)
    • 21 May 2025

    An Instagram ad was socially irresponsible and encouraged people to adopt an unwise drinking style. 

  • Vodafone Ltd t/a vodafone

    • Upheld
    • Internet (on own site)
    • 21 May 2025

    A website made misleading savings claims and implied that a promotional price was time-limited when this wasn't the case. 

  • Cloud Whale Interactive Technology

    • Upheld
    • In-game (apps)
    • 07 May 2025

    An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted

  • Rosenthal Capital Ltd t/a ULEZProsperity

    • Upheld
    • Website (own site)
    • 07 May 2025

    A website made misleading and unsubstantiated investment returns claims and promoted a financial product in a way that couldn't be easily understood.

  • Whaleco UK Ltd t/a Temu

    • Upheld
    • In-game (apps)
    • 07 May 2025

    An in-game ad was likely to cause serious or widespread offence.

Informally resolved (3)
  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • 24 July 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Veblen Wines Ltd

    • 24 July 2024
    • Number of complaints: 0

    Topic: Alcohol

  • Naked Wines plc t/a Naked Wines, www.NakedWines.com Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Circular
    Topic: Alcohol