Rulings (80)
  • Tesco Mobile Ltd t/a Tesco Mobile

    • Upheld in part
    • National newspaper (paid ad), Poster, Social media (paid ad)
    • 11 May 2022

    We banned ads for replacing expletives with food terms.

  • Transform Hospital Group Ltd t/a Transform

    • Upheld
    • Email
    • 11 May 2022

    We banned an ad for trivialising plastic surgery.

  • Adidas UK Ltd t/a Adidas

    • Upheld
    • Poster, Social media (own site)
    • 11 May 2022

    We upheld complaints against ads containing nudity.

  • Paramount UK Partnership t/a Comedy Central, Paramount Comedy Channel

    • Upheld
    • Internet (video)
    • 29 June 2022

    A pre-roll ad on YouTube for a Comedy Central programme was likely to cause serious offence and was irresponsibly targeted.

  • Wild Drinks Group Ltd t/a Whisp Drinks

    • Upheld
    • Social media (influencer or affiliate ad)
    • 29 June 2022

    We banned an ad on Rosie Breen’s TikTok page for making health claims about an alcoholic product, encouraging excessive drinking and featuring someone under 25 years of age.

  • Prettylittlething.com Ltd t/a Prettylittlething.com

    • Upheld
    • Internet (website content)
    • 22 June 2022

    We upheld complaints about an online product listing for a pair of jeans, as it objectified women.

  • PPB Counterparty Services Ltd t/a Paddy Power

    • Upheld
    • Television, VOD
    • 15 June 2022

    A TV and VOD ad by a bookmaker broke the rules by portraying gambling as taking priority in life over family and encouraging repetitive or frequent participation in gambling.

  • PPB Counterparty Services Ltd t/a Paddy Power

    • Not upheld
    • Radio
    • 15 June 2022

    A radio ad for a bookmaker did not break the rules on harm and offence on the grounds of innuendo or portrayal of gender stereotypes

  • PPB Counterparty Services Ltd t/a Paddy Power

    • Not upheld
    • Radio
    • 15 June 2022

    A radio ad for a bookmaker did not break rules on harm and offence with regards to references to emigration and sporting rivalries.

  • Evergreens (UK) Ltd t/a ArtificialGrass.com

    • Upheld
    • Internet (website content), Internet (video)
    • 08 June 2022

    A website and two YouTube video ads for artificial grass were misleading as they overstated the environmental benefits and air purifying qualities of the products. 

  • J Sainsbury plc t/a Sainsbury's

    • Not upheld
    • Television, Radio
    • 08 June 2022

    A radio and TV ad for Sainsbury which promoted the general benefits to the environment of reducing meat protein in substitution for plant protein were not misleading. 

  • Tesco Stores Ltd t/a Tesco

    • Upheld
    • Television, Newspaper, VOD, Radio
    • 08 June 2022

    A cross-media ad (TV, radio, Twitter, press, VOD, website) by Tesco made misleading claims that Plant Chef products could make a positive environmental difference to the planet compared to their meat equivalents.

  • Vegan Friendly UK

    • Upheld in part
    • Television
    • 08 June 2022

    A TV ad for Vegan Friendly UK was likely to cause distress to both younger and adult audiences and therefore was not suitable for broadcast on TV regardless of scheduling restrictions.

  • AJ Bell

    • Not upheld
    • Television
    • 01 June 2022

    A TV ad for investment products was not socially irresponsible as it highlighted the risks of investing and made clear that investors were not guaranteed to make profits

  • Ayoomi Technology Co Ltd

    • Upheld
    • App (paid ad)
    • 01 June 2022

    An in-game ad was socially irresponsible and likely to cause serious or widespread offence for objectifying women or presenting them as stereotyped sexual objects and featuring implied non-consensual sexual acts. 

  • Magnatech Technology Ltd

    • Upheld
    • Internet (website content)
    • 25 May 2022

    A website for a company providing magnet technology for boiler systems made misleading claims the product would improve fuel efficiency, thereby saving energy and reducing greenhouse gas emissions. 

  • Stacey Bradley

    • Upheld
    • Newspaper
    • 25 May 2022

    Two local press ads, one print and one digital, misleadingly implied they had been placed, endorsed or approved by a public body and misleadingly implied COVID-19 vaccinations were unsafe and illegal. They were socially irresponsible and caused fear without justifiable reason.

  • Stephen Bear t/a Pink Panther Models

    • Upheld
    • Internet (website content)
    • 25 May 2022

    A website for an adult webcam modelling recruitment agency made misleading earnings claims and inaccurate statement about the organisation’s experience in the sector.

  • Alibaba Group Holding Limited t/a Alibaba

    • Upheld
    • Website (paid ad)
    • 18 May 2022

    A website ad for an online retailer was irresponsible for portraying a female model who was under the age of 18 in a sexual way.

  • Get Hard Ltd

    • Upheld
    • Poster
    • 18 May 2022

    An outdoor poster for an online sex store was overtly sexual and because it was displayed in an untargeted medium was likely to cause serious and widespread offence and was irresponsible.