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Not Guilty Food Co Ltd t/a The Skinny Food Co
An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.
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Global Brands Ltd
A TikTok post on Danielle Walsh’s account irresponsibly encouraged excessive drinking and wasn’t obviously identifiable as an ad.
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Banquist Ltd t/a Banquist, Winedrops
A paid-for Facebook ad for a wine retailer irresponsibly encouraged drinking unwisely.
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Brown-Forman Beverages Europe Ltd t/a Jack Daniel's
A poster irresponsibly implied that drinking alcohol could overcome boredom and promoted adopting unwise drinking styles.
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DUSK (Retail) Ltd
A TV ad did not irresponsibly imply that drinking alcohol had therapeutic qualities and could be used to cope with parenthood.
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Strafe Esports Ltd t/a LevelTap
A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.
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BrewDog plc
An Instagram post by Brewdog, published on 31 July 2023, featured an image of a poster, containing a childlike drawing of Earth covered in flames. Text accompanying the drawing stated “drink it for me” in the style of a child’s handwriting. Text on the other half of the poster stated “BEER FOR Y...
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Chengyi Daily Department Store t/a Shop1102829235 Store
A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product.
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Doctor Burgos de la Obra SLP t/a drburgosdelaobra_lipedema
Ads on Gabriella Lindley’s YouTube, TikTok and Instagram pages were not obviously identifiable as ads.
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Global Brands Ltd
A TikTok ad for alcohol on Charly Anne Collard’s account was not immediately identifiable as an ad, was not appropriately targeted, irresponsibly condoned excessive drinking and featured individuals under the age of 25.
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AB InBev UK Ltd t/a Camden Town Brewery
A TV ad for Camden Town Brewery was of strong appeal to people under 18 years of age as it featured animated characters in a fun and engaging way that would appeal to a younger audience.
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Au Vodka Ltd
Three Instagram posts by Au Vodka irresponsibly referred to aggressive behaviour, linked alcohol with illicit drugs and tough and daring behaviour.
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Blackford Casks Ltd t/a Whisky Investment Partners
An online display ad, website and two paid-for Facebook posts for a whisky cask investment company made misleading and unsubstantiated investment return claims, did not make the risks involved in whisky investment clear and took advantage of consumers’ inexperience and credulity.
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London Cask Co Ltd t/a London Cask Company
Two national newspaper ads, a website and a paid-for Google ad for a whisky cask investment company made misleading and unsubstantiated investment return claims and did not make the risks involved in whisky investment clear.
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Rebel Wine Ltd
An Instagram post advertising a CBD infused wine made non-permitted health claims.
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Diageo Great Britain Ltd t/a Diageo
A TV ad for a gin company did not imply the success of a social occasion depended on the presence or consumption of alcohol or portray alcohol as capable of changing moods.
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Sisters & Seekers Ltd t/a Sisters & Seekers
A website for a clothing brand irresponsibly glamorised smoking and featured people who appeared to be under 25 years of age.
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Whyte and Mackay Ltd t/a Whyte and Mackay
A TV ad and Video on Demand (VOD) ad for a whisky company was unlikely to appeal strongly to people aged under 18.
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Pirate's Grog Rum Ltd
A paid for Facebook ad for a rum company irresponsibly implied that alcohol could overcome problems and that it had therapeutic qualities.
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Au Vodka Ltd
A user-generated tweet which was retweeted by Au Vodka was socially irresponsible as it linked alcohol to driving.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (24)