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Beer52 Ltd
A letter from a beer company broke the CAP Code as it was not obviously identifiable as an ad.
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Diageo Great Britain Ltd
A TV ad for a whisky company did not imply, condone, or encourage irresponsible drinking or immoderate drinking and did not breach the BCAP Code.
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Edrington-Beam Suntory UK
A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.
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BrewDog plc
Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.
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ContextLogic Inc t/a Wish.com
A paid-for ad on Facebook was irresponsible for portraying a model who was under 18 years of age in a sexual manner.
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Beer52 Ltd
A website ad for a beer subscription service made misleading claims about a discount offer.
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Global Brands Ltd
An Instagram post promoting a VK drink did not inappropriately target children.
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ContextLogic Inc t/a Wish.com
Four in-app ads for the e-commerce platform Wish were banned for placing explicit sexual images in apps that were likely to be used by children.
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Mizkan Euro Ltd t/a Branston
A poster ad for vinegar did not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.
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Hey Habito Ltd
A TV and VOD ad for an online mortgage broker featuring cartoon gory horror was scheduled appropriately to prevent it from likely being seen by young children.
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ITV Broadcasting Ltd
A TV ad for a film was not scheduled inappropriately as children made up only a small proportion of the audience and it was not directed at or likely to be of particular appeal to them.
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ITV Broadcasting Ltd
Two TV ads for a video game were not scheduled inappropriately.
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Sky UK Ltd t/a Sky, NowTV
TV ads for a video game and a film were not scheduled inappropriately.
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kidsfitnesstrackers
A product listing on a website for a children’s fitbit made misleading savings claims.
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Warner Bros. Entertainment UK Ltd
An ad on the Classic Lullabies playlist on Spotify for the film It Chapter Two was irresponsible for causing distress for children.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (15)